Website Redesign for Ophthalmic Surgeons



Website Plan

Dr Mehrdad Nikfarjam is one of the highest volume Liver, Pancreas and Biliary Surgeons in Australia. Practicing out of the Austin Hospital, Melbourne.

Hi patients are typically older for Pancreatic and Liver cancers, so while the patients tend to be 60+ year olds, often key influencers are relatives.

The purpose if the website is to continue to build on the surgeon’s already well established practice and further position himself as a recognised leader for Pancreatic, Liver and Biliary surgery in Australia.

Website Design

The medical website redesign need to portray a contemporary, confident and professional that’s patient focused, visually engaging, and address patients’ needs and questions.

The website redesign is for information and marketing, so it needs to help patients who are looking for safe hands in treating their cancer.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.