Website Redesign for Melbourne General Surgeon

Website Plan

Dr Bickford is a solo general surgeon run a vibrant patient-centred surgical practice serving the Eastern suburbs of Melbourne at Knox Private Hospital.

The doctor’s patients are typically general surgical, acute care, and minor surgical procedures patients.

The purpose of the website redesign is for marketing and conversion, as well as the normal informational outcomes.

Website Design

The healthcare website redesign needs to be patient focused, visually engaging, and address patients’ needs and questions.

The website redesign needs to show factual or informational elements that help to differentiate the practice services and ensure patients understand that Dr Bickford’s leadership in his fields of service .

Old Website

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.