Redesign Case Study: Orthopaedic Surgeon Website Redesign



Website Plan

Mr. Bergman is one of the most experienced and senior hip and knee replacement surgeons in Victoria. He specializes in and enjoys focusing on: surgical management of all types of arthritis affecting the hip and knee; primary hip and knee replacement surgery; and complex reconstruction and more unusual primary replacements.

He has a broad spectrum of aged patients and conditions mainly with age/degenerative conditions but also sports or trauma injuries.

The purpose if the website redesign is to gain more traffic through better SEO and improved conversion through improved engagement.

Website Design

The medical website redesign need to have a contemporary design that’s uncluttered and consistent.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.