GOOGLE MEDIC UPDATE

WERE YOU AFFECTED?

Google’s core algorithm update rolled out in late last year which caused a change in Google search results.

This ‘algo’ change nicknamed the “Medic Update”, has had a massive impact on medical and healthcare websites. Some healthcare sites are still feeling the effect.

DOES GOOGLE TRUST YOU?

Google Medic update decides who’s trustworthy and who’s not. This can negatively affect a practice’s website ranking if Google deems the website not trustworthy.

WHAT GOOGLE WANTS

Google’s bot crawlers have to easily find:

Practitioners medical credentials,

Credible content that addresses related medical issues, and

Content must be well structured with semantically-related keywords.

If these are optimised your website can expect to rank higher.

WHAT GOOGLE DOES NOT LIKE?

Websites that ask visitors for personal health information, or medical histories

Can fall into the category of ‘your money your life’ (YMYL). Google closely scrutinizes such websites to ensure they are authentic and provide reliable information.

THE GOOGLE TEST

Any YMYL website is evaluated using the Google E-A-T standard, which stands for:

Expertise

Authoritativeness

Trustworthiness

BEST RESULTS

For the best Search Engine Optimization (SEO) results on Google, your website should have:

Content that is structured an written by experts in the medical field,

Correct details on the About Us, Customer Support, Contact Us, and Disclaimers

Accurate page descriptions, which helps Google understand how the page is unique

Excellent overall structure and design

SSL Certificate, Secure Socket Layer encryption

If these E-A-T quality standards are met, the possibility of experiencing a drop in your rankings on Google searches is minimal.

NEED TO LEARN MORE

If you want to learn more about how we can help you achieve more online presence Book a Time to discuss your needs and hear what is possible.