Websites for Melbourne Surgeon
Dr Mehrdad Nikfarjam is a specialist Liver, Pancreas and Biliary Surgeon at Austin Hospital and Associate Professor at the University of Melbourne, Department of Surgery, and founder of Pancare Foundation - a national non-for-profit organisation and a director of the Australasian Pancreatic Club.
The doctor's patients are typically older for Pancreatic and Liver cancers, so while the patients tend to be 60+ year olds, often key influencers are relatives.
The new website redesign is to continue to build on his already well established practice and further position himself as a recognised leader for Pancreatic, Liver and Biliary surgery in Australia.
The website design is for information and marketing, so it needs to help patients who are looking for safe hands in treating their cancer.
It website needs to portray a contemporary, confident and professional feel, as well as being patient focused, visually engaging, and address patients’ needs and questions.
The website needs to support the patient's’ sense that A/Prof Nikfarjam is the right choice professionally as well as showing a caring, and professional service provider.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.
The Client supplied some photos and person clinical insights.
The client was happy with the end result.
The website incorporates responsive website design and is optimised to work on all devices at any resolution.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website.