Fertility Specialist Website Redesign


Website Plan

Dr Steven Adair is a senior specialist in Obstetrics and Gynaecology. He practices in Canberra.

The target patients are female and also would include some gay couples or single females looking for donor sperm.

The focus of the new Ob-Gyn website is on both practice promotion and on supporting patients.

Website Design

The website needs to be uncluttered and consistent.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.