Website Redesign for Endoscopy & General Surgery

Website Plan

GastroMedicine & ENDOSCOPY as a group has grown to cater for a large population of patients who come from all areas of South-East Melbourne (from Elsternwick across to Glen Waverley, Wantirna and Fern Tree Gully; from Narre Warren to Cranbourne and the entire Mornington Peninsula region extending to Hastings and Sorrento).

Their patients represent a diverse group of those who have common gastrointestinal conditions; and those with rare pathologies that requires astute clinical acumen to make the diagnoses.

The purpose if the website is to market the practice, but not be seen as a sales focused website. Rather, Dr Dinh wants to be seen as the right choice and the safe choice.

The website needs to support the visitor's’ sense that Gastromedicine is the right choice both professionally as well as showing a caring local and full service solution unmatched on the Peninsula.

Website Design

The website design needs to be simple, professional, engaging and contemporary. 

The website needs to be less cluttered, clear and focused on their core areas of service. Too many colours or tonal variations will not work.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.


Website Redesign Before Recolour


Old Website