A surgeon's profile page is often your most visited page on a medical website.

This arguably makes it the second most important page on your website and must build credibility.

An effective profile, CV or bio page needs to be easy to understand.

Make It Easy to Read

By using headlines, subheads, short paragraphs and images, a well structured and logical page allows visitors to easily scan your profile page and gain a clear understanding that you are the right choice for them.

Build Trust & Credibility

By including details, dates, awards, hospitals even recognised brands like sports clubs or institutions, you are referencing touch points that patients, family or referrers may know and trust.

Tell Your Story

Pictures help to tell your story, a picture can show a surgeon in action, such as while in surgery, appearing in TV, lectures, etc.