Medical Website Design for Urological Surgeon
Dr. Mulcahy has been a practicing urologist and surgeon for 30 years. He now is in private practice in Goulburn and Canberra.
The target patients are both male and female patients - 75% of which are cancer-related (Prostate, Bladder and Kidney), and other common services conditions such as BPH, Kidney and Uterine Stones and Urethral Strictures.
The purpose of this new Urology surgeon website is to not only rank but also engage visitors looking for the practice’s services.
The medical website design needs to be patient-focused, visually engaging, and address patients’ needs and questions.
The website design needs to needs to support the patient's’ sense that CU is the right choice (or better the only choice) for some procedures. As well as reinforce the message that CU offers a professional, caring, safe, and personalised service solution.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.