Medical Website Design for Fertility & Obstetrics Surgeon

Website Plan

Dr Shane Higgins is one of Brisbane’s most experienced Obstetricians and has delivered over 5000 babies in Queensland. He is a fertility specialist with a family-orientated practice, and is popular with patients looking for continuity of care from a calm, positive doctor.

His patients are female and have either been referred by a doctor or via word of mouth who may be in any stage of the parenthood journey.

The purpose of the medical website design is to improve his practice’s online visibility and educate patients in a way consistent with the practice’s approach and protocols.

Website Design

The medical website design needs to be fully mobile responsive, uncluttered, consistent, fresh, contemporary, warm, clean, and professional.

The healthcare website needs to support the patient's’ sense that Dr Higgins is the right choice professionally as well as showing a caring, professional, safe and local service solution.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.