Breast Cancer Surgeon Website Redesign



Website Plan

Dr. David Gordon-Thomson is a breast and has an appointment with Breast Screen Australia where he conducts Breast Health Assessments, Breast Screen Assessment and Results clinics.

The target patients are overwhelmingly female and obviously arrive at the website and rooms with a heightened level of anxiety..

The purpose of the new breast surgeon website is to offer compassion, a reinforcing message and a clear path.

Website Design

The website needs to support the patient's’ sense that the practice is the right team professionally as well as showing a caring, professional, safe and local service solution.

The website needs to be fully mobile responsive with a fresh, contemporary, clean, professional, and friendly feel.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.