Website Redesign for General & Bowel Cancer Surgery
Melbourne Digestive Centre is a specialist practice that is committed to combining first class medical care and knowledge with support staff that are caring and dedicated to patient wellbeing and confidentiality.
The purpose if the website is for marketing and conversion, as well as the normal informational outcomes. And any factual or informational elements that help to differentiate the practice services and ensure patients understand that the MDC doctors’ leadership in their fields of service.
The MDC doctors’ patients are typically Colonoscopy and Endoscopy, Gastroscopy, Capsule Endoscopy (Pillcam), Hydrogen Breath Testing, and Intestinal Ultrasound patients.
The website needs to support the visitor's’ sense that the MDC doctors is the right choice professionally as well as showing a caring, professional, safe local service provider.
The website needs to be fresh, contemporary, clean, professional, and friendly. It should be uncluttered and consistent.
The website design is to reinforce the patient’s pre procedure preparation and post procedure questions and answers.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.