Bariatric Surgery Website Redesign



Website Plan

Dr Roy Brancatisano has 25 years of experience in upper gastrointestinal and bariatric surgery. He continues to perform all laparoscopic upper gastrointestinal surgery including gallstone, hernia, anti-reflux procedures, as well as endoscopies at private hospitals in North Western Sydney.

The target patients are more male than female and has a large patient base and many word of mouth referrals..

The focus of the new weight loss website is to help improve the practice’s marketing performance.

Website Design

The website needs to have a contemporary design to reflect the new rooms.

The design and engagement need to be helpful, consultative and not hard sell.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.