Website Design for Adelaide Knee Expert Orthopaedic Surgeon
Dr Keene founded SportsmedSA and is one of, if not, the most experienced knee surgeons in Australia and beyond. He has performed more than 35,000 procedures.
Dr Keene’s patients typically have sports injuries, age-related or degenerative osteoarthritis of the hip and knee, and geographically are within Adelaide and Darwin.
The purpose if the website is to position Dr Keene as a leader in knee surgery.
The website needs to fulfill prospective patients concerns that they offer a complete managed service from consultation & diagnosis, suitable treatment and a full care programs.
While a senior surgeon, the website needs to portray a contemporary, confident and professional so younger patients are attracted to his service also.
The website design is for information and marketing so it needs to help convert local patients looking for safe hands in treating knee problems.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.