Medical Website Design for Adelaide Orthopaedic Surgeon
Dr Keene is one of the most experienced knee surgeons in Australia and probably the world; having performed 35,000 knee operations. He is the only orthopaedic surgeon in South Australia who practices exclusively as a knee surgeon.
His patients are are typically with sports injuries - football etc, have age-related or degenerative osteoarthritis of the HIP and Knee, and geographically are from Adelaide and Darwin.
The purpose of the medical website design is to promote and be found for targeted keywords, position the doctor as a leader in knee surgery, and help patients to understand their condition, common screening, and various risk factors.
The medical website design needs to be contemporary, confident, and professional.
The healthcare website is for information and marketing so it needs to help convert local patients looking for safe hands in treating knee problems.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.