Medical Websites Blog

SEO by Faster Websites

Thu, 26 Oct 2023 02:00:00 GMT

SEO by Faster Websites

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Best Doctor Websites: Top Picks for Surgeons

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 17 Oct 2023 06:36:48 GMT

Best Doctor Websites: Top Picks for Medical Professionals

Discover how to improve your medical practice website design, optimize patient experience, and strategically propel your practice's growth with search engine optimization for doctor websites and landing pages on general medicine websites.

Understanding the Importance of a Well-Designed Medical Practice Website

Undeniably, the role of landing pages in enriching patient experience on medical websites must be considered. Web design is crucial in content marketing and providing relevant health information. An inherently usable and attractive website, including well-designed landing pages, can be pivotal in shaping patient satisfaction and attracting potential patients. This is especially important in content marketing for doctor websites, where a strong online presence can give your medical practice an edge.

Furthermore, a well-crafted doctor website design propels your medical practice's brand recognition, allowing you to stand out among other doctor websites. This online reputation is vital for a good doctor's website.

Effective navigation: Simple and intuitive menus enhance user experience and seamless browsing.
Professional aesthetics: A less cluttered design and appropriate use of colours convey professionalism, nurturing trust amongst visitors.
Responsive web design: This ensures your site remains functional and visually appealing on various devices, broadening your patient reach.
Consistent brand identity: A uniform layout and color scheme throughout the platform echoes brand consistency, fortifying your professional image.

Researching Your Target Audience

A critical first step in Medical Practice Website Design is understanding your target audience - patients, physicians, and doctors. Knowing the target audience's demographics, needs, and preferences dramatically influences medical websites' design, functionality, and content. This understanding is crucial for providing relevant and accurate medical information and facilitating effective medical care.

Conduct patient surveys to gather information about their demographic and behavioural patterns.
Use web analytics tools to understand the source and behaviour of website traffic.
Create patient personas to visualize a typical patient profile.
Understand patients’ common medical issues to design content targeting those problems.
Engage with your patients regularly on social media - this is a great way to gather insight into their likes, dislikes, and preferences.

Defining Your Website Goals

Before diving into the design process of medical websites, it's important to articulate and prioritize the goals that will effectively target the audience and drive successful marketing campaigns. Clear, well-defined goals anchor your website's design and ensure all elements contribute towards desired outcomes in marketing. Websites are a valuable resource for ads and can greatly enhance your marketing efforts.

Establish a primary objective - improve patient acquisition, educate about services, or boost online bookings.
Set measurable targets - percentage increase in web traffic, number of new patient sign-ups, or decrease in appointment no-shows?
Prioritise the goals according to their pivotal role in your overall strategy.

Choosing a User-Friendly Content Management System

An efficient Content Management System (CMS) is the backbone of high-performing medical practice websites for doctors and physicians in the health industry. It streamlines website administration, marketing, and content updates, enhancing productivity and web performance. This resource is essential for managing websites, ads, and marketing effectively.

Embracing a user-friendly CMS simplifies website management and plays a significant role in website SEO. It ensures that ads and medical information are easily accessible resources for users. It helps easily implement web accessibility and SEO strategies for doctor website design and provides a seamless user experience for websites with ads.

Ease of use for non-technical staff
Built-in SEO features
Integrations with patient management systems
Scalability to grow with your practice
Security and privacy measures
Real-time platform updates and improvements
Community support and regular maintenance

Creating the Medical Practice Website Design

Designing the right websites for medical practices can significantly impact patient experience. Physicians and doctors must focus on creating informative websites to provide relevant information. Consider mobile-friendly elements to optimise access for doctors and physicians on your s across all devices. Ensure that the websites are designed to accommodate ads as well.

Impact on patient experience: an appealing, intuitive template can help keep visitors engaged and positively influence their perception of your medical practice.
Mobile compatibility: Ensure your site is user-friendly on all devices, expand your reach and improve patient convenience.

Optimising Your Website for Search Engines

To draw more patients online, employing effective SEO for doctor website design remains pivotal for doctors. Web accessibility is also crucial for websites to ensure all users can easily access the information they need. This entails optimising web accessibility, ads, and content, following search engine norms, and building niche authority for doctor website design and medical websites.

An optimised medical website using strategic SEO techniques can significantly increase patient outreach and enhance the digital visibility of doctors' practices. By incorporating targeted keywords and optimizing ads, doctors can attract more patients and improve their online presence.

Navigating the complexities of website optimization is necessary for improving visibility within the medical industry for doctors. Strategically placed keywords, clean coding, and high-quality backlinks are crucial for web accessibility and doctor website design. These SEO strategies are especially important for medical websites and doctors.

Conducting Keyword Research

In SEO, keyword research is vital for medical website owners and doctors. It helps optimise the doctor's website design and improve medical information's visibility. The foundation drives organic traffic to your doctor's website, making your medical practice more visible online.

Understanding the phrases your potential patients use in their online search assists in crafting content that resonates with them on your medical or doctor's websites. Keyword research gives insights into what your audience seeks on a medical website.

Start by brainstorming the terms your patients might use for your medical website services. Consider including common problems, treatments, and diseases relevant to your practice on your site. Include them in your keyword list.

Use advanced SEO tools like Google's Keyword Planner to help identify popular search terms, search volume, and competition level and optimize your site.

Adopt long-tail keywords on your site, which are more specific and often less competitive. For instance, instead of 'surgeon,' utilise 'cardiovascular surgeon in North Sydney.' This drives more targeted traffic to your site, increasing patient appointments.

Implementing On-Page SEO Techniques

On-page SEO strategies considerably enhance a medical practice's online visibility on the site. Proper utilization of this tool enhances the reach and ranking of the site for relevant search terms.

When properly utilised, metadata, including title tags and meta descriptions, is pivotal in optimising the content's relevancy to search engines. This is especially true for site optimization. This is especially true for site optimization. This is especially true for site optimization. This is especially true for site optimization. Notably, these elements appear on the site and in search results, influencing click-through rates.

Addressing the keyword density, placement in site content and headers, and using alt tags for images on the site is vital. Such attention to detail guarantees your website is comprehensible and SEO-optimized for search engine algorithms.

Internal linking, an often overlooked strategy, bolsters your site's SEO. By seamlessly integrating relevant links to other pages on your site in content, search engines perceive your site as a knowledgeable information hub.

Creating SEO-Friendly URLs

Elevate your SEO game with URL optimisation. SEO-friendly URLs facilitate easy crawling for search engines, effectively pushing your medical practice website up in rankings.

These URLs play a crucial role in enhancing your website’s discoverability. With strategic keywords related to the medical field or your specialty, URLs become a potent tool in optimizing your site for search engines.

Designing a Clear and Intuitive Navigation Menu

A well-designed navigation menu on your site is crucial to patient satisfaction, ensuring users can easily locate essential information, initiate appointments, and explore your services without frustration. Implementing strategic enhancements on a site can lead to an optimal patient experience.

Create clear, descriptive labels for each navigation tab
Ensure each primary navigation tab has relevant submenu items
Use simple language that your audience can easily understand
Place the most critical information (like 'Services', 'Contact Us', 'Book an Appointment') in a prominent position
Consider including a search bar for quicker access to specific content
Minimize the number of menu items to avoid overwhelming the user
Make sure your navigation menu is responsive and functions well across different devices

Showcasing Your Services and Specialties

To stand out in the medical field, showcasing your unique services and specialties on your website is essential. This strategic differentiation through specialisation helps site visitors understand what distinguishes your practice. Moreover, investing in detailed content about your medical specialties can significantly boost trust and engagement on your site.

This information answers patients' queries and establishes your site as a reliable resource. It's a powerful way to demonstrate your expertise and commitment, dramatically enhancing your reputation and credibility regarding your medical acumen.

Elucidate each service offering with comprehensive details.
Delineate your unique approach for each medical specialty.
Communicate how your services address patient needs and concerns.
Demonstrate your knowledge and skills through well-researched content.
Provide patient testimonials explicitly tied to your specialties.

Incorporating Compelling Visuals

Compelling visuals are essential in enhancing the appeal of your medical practice's website. They aid in effectively conveying information, improving patient retention, and creating distinct, memorable impressions.

Choose high-quality, relevant images that accurately represent your practice.
Use infographics to simplify complex medical information.
Incorporate educational videos to understand your services further.
Utilize professional photos of your medical team to foster trust.
Optimise your visuals for fast loading speed.

Integrating Online Appointment Scheduling

Online appointment scheduling is pivotal in providing a seamless patient experience and boosting conversion rates for any medical practice website. A well-integrated online appointment module is a true catalyst of usability and user experience.

Efficient appointment navigation: Directing users to book appointments using clear and intuitive pathways.
24/7 availability: Allowing patients to schedule appointments anytime, anywhere.
Automated confirmations and reminders: Ensuring patients receive automatic email or SMS confirmations and reminders about their upcoming appointments.
Customizable appointment slots: Offering the ability to tailor appointment times according to the availability of doctors.
Integrating with patient records: Automatically updates patient profiles with their appointment history.
Cancellation and Rescheduling: Offering an easy way for patients to cancel or reschedule appointments.
High-level website security: Safeguarding patient information during the appointment scheduling and management process.

Adding Testimonials and Reviews

Patient testimonials and reviews should be crucial to your medical practice website. They build credibility and instil trust in potential patients, making them pivotal tools in your online reputation management.

Leverage social proof by featuring genuine patient testimonials on your website,
Maintain a dedicated section for patient reviews to build a robust online reputation,
Encourage patients to provide feedback after their visit to gather new testimonials continually,
Craft trust and loyalty by responding to the feedback, both positive and negative, and
Integrate review platforms like Google, Yelp, or Healthgrades to increase credibility.

Attract More Patient Reviews

To attract more patient reviews for your medical practice, consider implementing the following strategies:

Provide an Exceptional Patient Experience: Deliver outstanding care and service to patients, exceeding their expectations. When patients have positive experiences, they are more likely to leave reviews.
Make it Easy for Patients to Leave Reviews: Streamline the review process by providing multiple platforms for patients, such as your website, social media pages, and popular review sites like Google My Business or Healthgrades.
Request Reviews at the Right Time: Ask patients to leave a review when they are most satisfied with their experience. This could be immediately after a successful appointment, upon receiving positive news regarding their health, or upon completing a successful treatment.
Send Follow-Up Emails: Send personalized follow-up emails to patients thanking them for choosing your practice. Include a request for a review and provide direct links to your preferred review platforms for their convenience.
Display Testimonials and Reviews: Showcase positive patient reviews and testimonials on your website and social media channels. This adds credibility to your practice and encourages other patients to leave their feedback.
Offer Incentives: Consider offering small incentives, such as a discount on future services or a chance to win a gift card, to patients who leave a review. However, be mindful of the ethical guidelines and regulations in your jurisdiction.
Engage with Reviews: Respond promptly and professionally to positive and negative reviews. Show appreciation for positive feedback and address any concerns or issues from negative reviews. This demonstrates your commitment to patient satisfaction.
Train Staff on Requesting Reviews: Educate your staff on the importance of patient reviews and provide them with guidelines on how to request reviews in a friendly and non-intrusive manner.

Always follow ethical guidelines and patient privacy regulations when soliciting and using patient reviews. Encouraging honest and genuine feedback will help build trust and attract potential new patients to your medical practice.

Ensuring Mobile Responsiveness

Mobile responsiveness in medical website design isn't a luxury; it is imperative. It's about delivering a seamless user experience that resonates with the growing number of tech-savvy patients accessing health information and services via mobile devices.

Today's patients demand quick, easy, and efficient online interactions with their healthcare providers. A mobile-friendly design for your medical practice website ensures you meet this demand while creating an engaging, patient-friendly digital environment.

Adapt site layout to various screen sizes and orientations
Optimize images and multimedia to load quickly on mobile devices
Implement a mobile-friendly appointment booking system
Ensure that site navigation is effortless on mobile devices
Routinely test your website on various mobile devices and browsers to ensure optimal performance.

Trusted Source for Global Health: Online Resources for Medical Professionals

As a medical professional, it is essential to have access to reliable and up-to-date online resources for global health information. Quantum Digital & Your Practice Online are trusted sources of resources and provide valuable insights and resources, including:

Clinical information, including general health information for professionals and patients covering medical conditions, medical diseases, physical disorders, and trauma,
Diagnostic information, including modalities, processes and clinical guidelines,
Treatment information, including non-surgical and surgical treatments, specific procedural overviews,
Medical Summaries, including comprehensive information on various health topics, disease prevention, disease research, guides, comparison tables, and pathways

Remember to critically evaluate the information you find online, considering the content's source, relevance, and currency. It is always recommended to consult with colleagues, attend conferences, and refer to local guidelines and protocols in addition to online resources.

Incorporating Secure and Compliant

Integrating secure, HIPAA-compliant features is pivotal to any medical practice website. It showcases your commitment to patient data safety and promotes trust, paving the way for improved patient interaction.

Employing encrypted forms to ensure secure patient data transmission.
Adding a privacy policy outlining your commitment to data security.
Implementing SSL certificates to indicate a secure connection.
Using secure hosting services is known for their compliance with HIPAA security standards.
Displaying recognisable security badges to enhance patient trust.

Regular Website Performance & Reporting

Monitoring your medical practice website's performance is pivotal in advancing service delivery. It helps identify and rectify technical glitches, facilitating seamless user experience and elevating the medical practice's reputation.

Properly analysing collected data is critical for optimal website performance. Effective analytics can reveal insightful usage patterns and visitor preferences, helping adapt your site, thus driving conversions, boosting patient growth, and fostering overall medical practice growth.

Tracking Website Traffic

Website traffic monitoring holds immense significance for productive website management; for a medical practice, tracking visitor trends can reveal engagement levels and areas for improvement. This information guides strategic adjustments, underscored by data, that enhance user experience and patient satisfaction.

The meticulous website traffic tracking can notably optimise patient engagement, a crucial contemplation pertinent to medical practices. You can refine content, services, and overall website structure to increase patient interest and retention by identifying what resonates best with your audience.

Analysing Website Visitor Behavior

Analyzing user behaviour plays a significant role in refining medical practice website designs. It demystifies the unique preferences of patients, enabling us to create more engaging and user-centric designs.

Knowledge of user activity can help identify the sections or services of the website most appreciated by patients. Such insights can direct the redesigning process for better user engagement.

Insights drawn from user behaviour analysis can be instrumental in devising an effective SEO strategy. The information about users' interests can prioritise certain webpage content and elevate visibility in search results.

A comprehensive study and regular user behaviour monitoring can significantly increase patient reach and practice reputation. Knowledge about patient footprint reveals popular keywords and top content areas to focus on.

Patient behaviour analysis reflects patterns and trends. By reacting to these trends in real time, you can offer a tailored user experience. It enhances content promotion and maximises website visibility, boosting patient reach.

Regular Website Updates

In the digital landscape, a healthful pulse of your website depends on meticulous and consistent maintenance. Alongside avoiding potential downtime, updating your content regularly puts your practice in the spotlight, fostering a deeper engagement with your patients.

Regularly check and update medical information to ensure it complies with the latest standards and protocols.
Revise your practice’s operational details, such as a new office hour schedule or location, as changes occur.
Replace outdated imaging and visuals with fresh, high-resolution images.
Keep a check on broken links or inefficient web pages and fix them immediately.
Update patient testimonials and reviews regularly.
Ensure your website's security features are up-to-date and compliant with current regulations.

Implementing a Well-Designed Contact Form

Investing time in implementing a well-designed contact form on a medical practice website dramatically increases patient communication and engagement. The design and responsiveness of your contact form can directly impact the willingness and ease for patients to interact, maintaining connection long after consultations.

Identifying mandatory and optional fields
Designing error messages that are clear and polite
Providing an automated confirmation message or email
User-friendly form layout
HIPAA-compliant transmission of patient data
Options for patients to specify the nature of their query

Incorporating Social Media Integration

Integrating social media into your medical practice website design can broaden your patient reach. Social media buttons promote engagement and help establish a more visible online presence.

Social media integration allows for patient testimonials, discussions, and content sharing, enhancing your practice's visibility. Patients who interact with your social media will likely share your content with their followers, inciting a domino effect.

Incorporate social media buttons for popular platforms like Facebook, Instagram, Twitter, and LinkedIn.
Ensure these buttons are easily visible and accessible on all site pages.
Keep your social media accounts active with regular posts, engaging content, and prompt responses.
Use social media to share positive patient testimonials, news updates, and informative articles.
Promote online appointments and specific services via social media.

Partnering with a Professional Web Design Agency

In the complex digital health landscape, a professional web design agency is invaluable for medical practices, bringing expertise in design, user experience, and SEO. They navigate the intricacies of health-related web requirements to ensure the optimal performance of your site.

By allowing a web design agency to streamline your online presence, your medical practice's website becomes a robust tool that promptly addresses the needs of your current and potential patients. Leveraging their expertise can significantly improve your website's user experience and overall effectiveness.

Expertise in responsive web design that caters to your patients' needs.
Implementing SEO techniques tailored specifically for medical practices.
Navigating the complexities of HIPAA-compliant features.
Benchmarking and monitoring your site's performance metrics.
Ensuring mobile-friendliness to expand reach.
Incorporating advanced features like online appointment scheduling.
Routine website maintenance to uphold its functionality.FAQ

Medical Website Design: Frequently Asked Questions

What is Medical Practice Website design?

Medical practice website design refers to creating and optimising websites specifically tailored for medical professionals, clinics, and hospitals.

Why is it essential to have a well-designed medical practice website?

A well-designed medical practice website is crucial as it serves as a digital representation of your practice, providing patients with essential information, enhancing your online presence, and improving patient engagement and trust.

What key elements should be included in a medical practice website?

A successful medical practice website should include clear and concise information about your practice, services offered, contact details, appointment scheduling, patient testimonials, and educational resources.

How can an optimised website design benefit my medical practice?

Optimising your website design can improve its visibility on search engines, attract more potential patients, increase website traffic, enhance user experience, and ultimately grow your medical practice.

Can I design my medical practice website myself?

While it is possible to design your medical practice website yourself, it is recommended to consult with professional web designers who specialise in medical practice website design to ensure a polished and user-friendly website that aligns with industry standards.

How can I incorporate SEO into my medical practice website design?

To incorporate SEO into your medical practice website design, focus on using relevant keywords, creating high-quality content, optimising page titles and meta descriptions, improving website speed, and ensuring mobile responsiveness.

What should I consider when choosing a web design agency for my medical practice website?

When choosing a web design agency for your medical practice website, consider their experience in the healthcare industry, portfolio of previous medical website designs, client reviews and testimonials, pricing, and the ability to provide ongoing support and maintenance.

How long does it take to design a medical practice website?

The time it takes to design a medical practice website varies depending on the project's complexity. It may take several weeks to a few months, considering factors such as design customisation, content creation, and revisions.

How much does it cost to design a medical practice website?

The cost of designing a medical practice website can vary depending on the project's scope, features required, customisations, and the web design agency you choose. It is best to get quotes from multiple agencies and discuss your specific needs to determine an accurate cost estimate.

How can I maintain and update my medical practice website after launching it?

After launching your medical practice website, you can maintain and update it by regularly adding fresh content, optimising for SEO, monitoring website performance, addressing technical issues promptly, and partnering with a web developer or digital agency for ongoing support.

Maximising the Potential of Doctor Websites

This comprehensive medical practice website design guide provides valuable information for surgeons, doctors, medical practice marketers, and medical administrators.

It covers the importance of well-designed websites, key elements, optimisation benefits, DIY website design considerations, incorporating SEO, choosing a web design agency, time and cost factors, and maintaining and updating the website post-launch. It offers a concise FAQ section addressing common medical practice website design questions.

Google Business Profile Improvement

Fri, 13 Oct 2023 05:00:00 GMT

Google Business Profile Improvement

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Local SEO for Doctors

Most medical practices talk to patients within a smaller geographic radius, so we offer a service specifically focused on Local SEO to get you noticed by nearby searches.

Link to Blog Post

Top Health Websites for Trusted Advice

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 13 Oct 2023 04:31:23 GMT

Top Health Websites for Trusted Advice

Imagine waking up one morning with a pounding headache and a persistent cough. As you explore the homepage of a health website, you stumble upon a hospital's site that offers all-encompassing healthcare services. Worried about your symptoms, you grab your smartphone and search for answers on a health website.

You search through various apps and browse social media, hoping to find information that can help. You can easily find the contact information for healthcare professionals or support on these platforms if needed. In today's digital age, the internet has become our go-to resource for health information. Many people turn to hospital websites to find reliable and up-to-date health information.

These websites se rve as lifecare hubs, providing valuable information about various medical conditions, treatment options, and healthcare services. Healthcare websites often offer convenient apps to access important health resources from home pages. However, amidst the vast sea of websites, how can we ensure our homepage and pages provide accurate and trustworthy information to visitors? Are our apps reliable sources for accessing this information?

Finding reliable health information on medical websites is paramount in an era of misinformation and sensationalised news. The homepage of a healthcare website showcase for a hospital can provide trustworthy information through concise text and relevant images. Websites that provide accurate and up-to-date health content on their homepage play a crucial role in empowering individuals to make informed decisions about their well-being. These websites often share personal information, allowing users to access relevant hospital information.

Additionally, these websites may include images to enhance the user experience further. These hospital websites not only present valuable insights but also cater to the diverse needs of visitors - from lifecare tips to disease prevention strategies. The homepage of these websites often feature images that enhance the user experience.

Quantum Digital can show and explain to you the world of healthcare websites. You can learn the importance of accessing reliable sources on a hospital's homepage in an era where personal information is at stake. Your visitors can easily find relevant information and images on these websites. Discover how healthcare websites serve as beacons of knowledge, guiding us towards healthier lives.

These Medical Website Services platforms, found on the homepage of a hospital site, provide valuable information through text and images.

Finding Reliable Health Information Online

Finding reliable health information on a site's homepage can be challenging for visitors. With the vast amount of information available on health websites, visitors need to navigate through it wisely and ensure that their sources for health care are credible.

Challenges faced when searching for reliable health information on the internet

One of the main challenges people face when searching for health information on a site is determining the credibility of their sources. The internet is filled with websites that may only sometimes provide accurate or evidence-based information on health care. Misleading or false health claims on a site can severely affect a person's well-being if followed without proper research.

Tips and strategies to ensure the credibility of online health resources

To ensure you access reliable health information, here are some tips and strategies you can follow on the site.

Check the source: Find reputable healthcare websites such as government agencies, academic institutions, and well-known medical organisations. These healthcare sources often have strict guidelines on their site to ensure accurate and up-to-date information.
Review author credentials: Take a moment to check the qualifications and expertise of the authors or contributors of the content. Look for individuals who have relevant experience or credentials in their respective fields.
Assess website design: A professional-looking website does not guarantee credibility but can indicate trustworthiness. Pay attention to factors like user-friendliness, straightforward navigation, absence of excessive advertisements, and proper citation of references.
Evaluate references and citations: Reliable sources should provide references or citations supporting their claims. Check if these references are from reputable journals or studies within the healthcare field.
Look for updated content: Health information evolves as new research emerges. Ensure that the website you're using regularly updates its content to reflect current knowledge in healthcare.
Consider consensus among multiple sources: Cross-reference information from multiple reliable sources is always good. If several reputable websites provide similar information, it's more likely to be accurate.

Importance of using reputable sources when researching health topics

Using reputable sources for health research is crucial for several reasons:

Accuracy and reliability : Reputable sources undergo rigorous review processes, ensuring that the information provided is accurate and based on scientific evidence. This helps you make informed decisions about your health and well-being.
Trustworthy guidance: Reputable sources can offer trustworthy guidance on various health topics, including prevention, treatment options, and lifestyle choices. Following their advice can lead to better health outcomes.
Safety concerns: Incorrect or misleading information can adversely affect your health. By relying on reputable sources, you minimise the risk of following harmful advice or engaging in unsafe practices.

How to navi gate through vast amounts of information available online

With an overwhelming amount of online information, it is important to develop effective strategies for navigating through it.

Healthdirect: Trusted Source of Health Advice

Healthdirect is an invaluable resource for anyone seeking reliable health advice . It has established itself as a trusted source with a wide range of services and collaboration with healthcare professionals. Let's look closer at what makes Healthdirect stand out from the rest.

Services Provided by Healthdirect

Healthdirect offers various services to ensure individuals have access to accurate and up-to-date information. One of its notable features is the helpline service, where you can contact healthcare professionals ready to provide guidance and support. Whether you have questions about symptoms, medications, or general health concerns, these experts are just a phone call away.

In addition to the helpline, Healthdirect provides an extensive collection of online resources . These resources cover a wide range of health topics and are designed to be easily accessible to users. From articles on common illnesses to tips for maintaining overall well-being, you can find valuable information at your fingertips.

Collaboration with Healthcare Professionals

What sets Healthdirect apart is its collaboration with healthcare professionals. The organisation works closely with doctors, nurses, and other medical experts to ensure that the information provided is accurate and trustworthy. This collaborative approach ensures that users receive reliable advice based on current medical knowledge.

By involving healthcare professionals in creating and verifying content, Healthdirect maintains high standards. Users can feel confident knowing they receive advice from qualified experts with extensive experience in their respective fields.

Accessibility Features for Diverse Audiences

Healthdirect understands the importance of accessibility. The website offers various features catering to divers e audiences, ensuring everyone can benefit from its services. For example:

The website has user-friendly navigation so visitors can easily find the necessary information.
It provides multilingual resources for non-English speakers who may require assistance in their native language.
Healthdirect offers accessibility options for individuals with visual impairments, such as text-to-speech functionality and high contrast settings.

By prioritising acce ssibility, Healthdirect ensures its services are accessible to a wide range of individuals, regardless of their background or abilities.

Recognition and Awards

Healthdirect's commitment to providing reliable health advice has not gone unnoticed. The organisation has been recognised and awarded for its exceptional contributions to the field. These accolades serve as a testament to Healthdirect's dedication to delivering accurate information and supporting the well-being of individuals.

Some notable recognitions include:

The Australian Web Award for Best Government Website
The Australian Service Excellence Award for Best Use of Technology
The Australian Information Industry Association award for Best eGovernment Solution

These awards hig hlight the trustworthiness and effectiveness of Healthdirect in providing valuable health advice and support to the community.

Key Elements of Websites for Health

Accessibility

The website should be accessible to everyone, including people with disabilities. Ensure the design complies with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG).

User Experience (UX) and User Interface (UI)

Focus on creating a website that's easy to navigate. The layout should be intuitive, allowing users to find the information they're seeking without hassle. A clean design and straightforward menu contribute to an enjoyable user experience.

Mobile Responsiveness

Many users will access the website from a mobile device. Therefore, the website should be designed to adapt to various screen sizes, offering a seamless experience across different platforms.

Fast Loading Time

Slow loading time can deter users. Optimise images, minimise code and leverage browser caching to improve speed. Tools like Google PageSpeed Insights can provide insights into your website's performance.

Content Quality

Your specialty is creating compelling content for medical topics. Ensure the content is well-researched, accurate, and presented in a language the average reader can understand. This could include sections on medical conditions, treatments, protocols, diagnostics, care plans, and post-operative therapies.

Secure and Compliant

As you'll be dealing with medical information, adhering to privacy laws and regulations like the U.S. Health Insurance Portability and Accountability Act (HIPAA) or the equivalent in Australia is crucial. Ensure that your website uses HTTPS and complies with all necessary legal obligations.

Search Engine Optimiszation (SEO)

Optimise your website for search engines to ensure it ranks well in search results. This includes keyword research, meta-descriptions, and high-quality content that answers users' queries.

Calls to Action (CTAs)

Every webpage should have a clear call to action. Whether it's to book an appointment, download an eBook, or call for more information, guide the user to the next step in their journey.

Social Proof

Testimonials, patient reviews, and success stories can lend credibility to your website and medical practice. Consider adding a section with photos or videos for a personal touch.

Blog/News Section

A regularly updated blog or news section can provide value to users and help improve the website's SEO. It can serve as an educational resource on various medical conditions and treatments, written in a way the general public can understand.

Analytics and Feedback

Finally, incorporate analytics tools to monitor user behaviour and gather feedback. This data can be invaluable for future adjustments and improvements.

Integrating these elements allows you to build a comprehensive, practical, and user-friendly health website tailored to your target audience.

Tips for Evaluating Online Health Information

In today's digital age, finding health information online is easier than ever. However, not all websites are created equal. It's essential to evaluate the sources of online health information carefully to ensure you're getting accurate and trustworthy advice. Here are some key factors to consider when evaluating the credibility of online health information sources .

Key Factors to Consider

When assessing the credibility of a website or source of health infor mation, there are several important factors to keep in mind:

Author Credentials and Affiliations : Check if the author has relevant qualifications or expertise in healthcare. Look for their educational background, professional affiliations, and any experience they may have in the subject matter. This will help establish their authority on the topic.
Accuracy and Reliability : Look for evidence-based information supported by scientific research or reputable medical organisations. The content should be up-to-date and reviewed regularly for accuracy. Be cautious of websites that make grandiose claims without credible references or supporting evidence.
Transparency about Sources : A reliable website will provide clear references and citations for the information presented. Check if they link to reputable sources such as peer-reviewed journals, government agencies, or well-known medical institutions. Transparency about sources indicates that the website values accountability and is committed to providing accurate information.
Consistency with Established Knowledge : Compare the information on a website with what is commonly accepted in the medical community. If something seems contradictory or too good to be true, it's worth digging deeper into whether there is consensus among experts in the field.

Red Flags indicating Potentially Unreliable Content

While evaluating online health information, it's crucial to be aware of red flags that may indicate potentially unreliable or misleading content:

Promotion of Miracle Cures : Be sceptical of websites that claim to have a miraculous cure for a particular health condition. If it sounds too good to be true, it probably is. Look for websites that provide balanced information and acknowledge the limitations of treatments or interventions.
Lack of Authorship Information : A website needs to state who the authors are clearly and their credentials to raise questions about the credibility of the information presented. Reliable sources will typically provide author biographies or qualifications.
Overly Emotional Language : Websites that use excessively emotional language or make sensational claims should be approached cautiously. Reliable health information sources present facts objectively rather than relying on fear tactics or exaggerated language.
Poor Website Design and Functionality : While only sometimes indicative of reliable content, websites with poor design, numerous pop-up ads, or broken links may suggest a lack of professionalism and attention to detail. It's worth considering whether such websites prioritise user experience and quality content.

Top He althcare Websites in the World (2023)

These websites have gained immense popularity and recognition for their unique features, user engagement, and diverse specialties. Let's take a closer look at each one:

WebMD

WebMD is a leading healthcare website that provides comprehensive information on various medical conditions, treatments, and wellness topics. With its user-friendly interface and extensive database of articles written by medical professionals, WebMD has become a go-to resource for individuals seeking reliable health infor mation.

Pros:

The Healthcare Website Showcase offers comprehensive, detailed information on various health topics.
Provides interactive tools such as symptom checkers and medication trackers.
Features an active community forum for users to connect with others facing similar health concerns.

Cons:

Some users may find the abundance of medical jargon overwhelming.
The website primarily focuses on the United States healthcare system .

Mayo Clinic

Mayo Clinic's website is renowned for its authoritative content and expertise in various medical fields. It offers valuable resources, including articles, videos, and podcasts related to diseases, treatments, healthy living tips, and more. Mayo Clinic provides access to its team of renowned physicians through online consultations.

Pros:

Provides trustworthy information backed by expert medical professionals.
Offers personalised health recommendations based on individual profiles.
Allows users to schedule appointments with Mayo Clinic specialists.

Cons:

The website can be overwhelming due to its vast amount of content.
Some users may need help navigating through certain sections.

Healthline

Healthline is another highly popular healthcare website that covers a wide range of health-related topics. It offers evidence-based articles written by medical experts and personal stories from individuals who have experienced various health conditions. Healthline also provides access to telehealth services for virtual consultations with healthcare providers.

Pros:

Features easy-to-understand content suitable for individuals of all health literacy levels.
Offers a symptom checker tool to help users identify potential health issues.
It provides a supportive community forum where users can share their experiences.

Cons:

The website contains advertisements that may be distracting for some users.
Some articles may need more in-depth medical information.

NHS Choices

NHS Choices is the official website of the National Health Service (NHS) in the United Kingdom. It is a comprehensive resource for individuals seeking information on various health conditions, treatments, and healthcare services available within the NHS. The website also offers practical advice on healthy living and self-care.

Pros:

Provides reliable and up-to-date information based on NHS guidelines.
Features interactive tools such as calorie counters and fitness trackers.
Offers access to online services, including appointment booking and prescription ordering.

Cons:

The content is primarily focused on the healthcare system in the United Kingdom.
Some users may need help navigating through certain sections of the website.

Frequently Asked Questions about Hea lthcare Websites

Common Questions and Concerns about Healthcare Websites

People often have questions and concerns. With so much online information, it's natural to wonder about the reliability of the content found on these platforms. Many individuals may need clarification on whether they can trust the health advice provided or if there are any limitations to relying solely on online resources.

One common concern is the accuracy of information on healthcare websites. While it's true that not all websites are created equal, many reputable sources exist that provide reliable and up-to-date information. It's essential to look for websites affiliated with reputable hospitals or medical organisations, as they often have a team of healthcare professionals involved in creating and maintaining the content.

Addressing the Reliability of Information Found on Healthcare Websites

Reliability is a crucial factor when seeking health-related information online. To ensure you're accessing t rustworthy content , consider these factors:

Source credibility: Search websites backed by well-known hospitals, medical associations, or government health agencies. These organisations typically adhere to strict guidelines and standards.
Peer-reviewed articles: Check if the website cites peer-reviewed studies or research papers. This indicates that experts in the field have reviewed and validated the information.
Consistency with other sources: Cross-reference information from multiple reputable sources to verify its accuracy and consistency.
Transparency: Reliable healthcare websites should clearly state their sources and provide references for their claims.

Remembe r that while healthcare websites can be valuable sources of general information, they should not replace professional medical advice. Always consult a healthcare professional for personalised guidance tailored to your needs.

The Role of Healthcare Professionals in Creating and Maintaining Healthcare Websites

Healthcare professionals play a vital role in developing and managing healthcare websites. Their expertise ensures that accurate, evidence-based information is presented to users effectively. Here are some ways healthcare professionals contribute:

Content creation: Medical experts write articles, blog posts, and other educational materials to provide accurate and reliable information.
Review process: Healthcare professionals review the content to ensure its accuracy, relevance, and adherence to medical guidelines.
Updates and maintenance: As new research emerges or medical practices evolve, healthcare professionals update the website's content to reflect the latest information.

By involving healthcare professionals in creating and maintaining hea lthcare websites, users can have confidence in the quality of the information provided.

The Limitations and Boundaries of Online Health Advice

While healthcare websites offer a wealth of valuable information, it 's essential to understand their limitations. Here are some key points to consider:

General guidance: Most online health advice provides general recommendations that may not apply specifically to your unique circumstances. Individual factors such as age, medical history, and lifestyle should be considered when making health decisions.
Lack of personalisation: Online platforms cannot replace face-to-face consultations with healthcare professionals who can assess your specific needs comprehensively.

Importance of Reliable Health Information Online

Access to reliable health information online is crucial in making informed decisions about personal well-being. With the vast amount of information available at our fingertips, it's important to understand the impact that accurate online health information can have on our lives. Let's explore why relying on trustworthy sources for necessary information is essential and how it can contribute to preventive care and overall public health outcomes.

Impact on Informed Decision-Making

Access to reliable health information empowers individuals to make informed decisions about their healthcare journey. When searching for answers or guidance regarding a specific condition or symptom, having accurate and trustworthy information ensures we know to take appropriate action. Whether understanding treatment options, potential side effects, or lifestyle changes, reliable online resources provide us with the necessary information to navigate various healthcare scenarios.

Contribution to Preventive Care

Preventive care plays a vital role in maintaining overall well-being and preventing the onset of diseases. Accurate online health information allows individuals to educate themselves about preventive measures such as vaccinations, screenings, healthy lifestyle choices, and early detection of potential health issues. We can proactively safeguard our health and minimise future risks by staying informed through reliable sources.

Avoiding Potential Harm or Misinformation

One of the dangers of relying on unreliable sources for health-related information is the risk of misinformation or potentially harmful advice. The internet contains misleading content that may promote false remedies or unproven treatments. By seeking out trustworthy websites for health-related queries, we can avoid falling victim to misinformation that could harm our well-being.

Empowering Individuals in Their Healthcare Journey

Reliable online health information empowers individuals by allowing them to participate in their healthcare journey actively. It encourages a sense of ownership over one's well-being and fosters a partnership between patients and healthcare providers. With accurate information, individuals can have more meaningful discussions with their doctors, ask relevant questions, and actively engage in shared decision-making regarding their treatment options.

Enhancing Public Health Outcomes

The widespread dissemination of accurate medical knowledge through reliable health websites significantly impacts public health outcomes. When individuals have access to trustworthy sources of information, they are better equipped to make informed choices for themselves and their families and communities. This collective understanding and awareness contribute to healthier populations, reduced healthcare costs, and improved overall well-being on a larger scale.

Checklist: Finding Reliable Health Information Online

Finding reliable health information in the vast realm of the internet can feel like searching for a needle in a haystack. With countless websites offering advice and information, it's essential to have a checklist to help you navigate through the digital landscape. This concise checklist will give you key steps when searching for trustworthy health information online.

Evaluate Websit e Credibility

When visiting a website for health information, it's crucial to assess its credibility. Here are some factors to consider:

Source : Determine who is behind the website and their qualifications in the health field. Look for websites that reputable organisations or experts run.
Domain : Check if the website has a reputable domain extension such as .org, .edu, or .gov. These domains often indicate more reliable sources compared to those with generic extensions like .com.
Design and Functionality : Pay attention to the overall design and functionality of the website. Professional-looking sites with easy navigation are more trustworthy.

Assess Author Expertise

Knowing who wrote or contributed to an article is vital in determining its reliability and accuracy. Keep these points in mind:

Author Credentials : Look for articles written by qualified professionals in their respective fields, such as doctors, scientists, or registered dietitians.
Expert Consensus : Check if multiple experts have contributed to the content, indicating that it has been reviewed and approved by knowledgeable individuals.

Verify References and Citations

Credible sources and references should back up reliable health information. Consider these aspects:

References : Ensure the article includes references or links to scientific studies, research papers, or other reputable sources supporting the claims.
Recent Sources : Look for references from recent publications as healthcare knowledge evolves.

Consider Transparency and Bias

It's important to be aware of potential biases or conflicts of interest that may influence the information presented. Keep these points in mind:

Transparency : Check if the website provides clear information about its funding sources, affiliations, and sponsorship.
Balance of Information : Look for websites with a balanced view of different perspectives rather than promoting one viewpoint.

Engage Critical Thinking Skills

As you navigate online health resources, engaging your critical thinking skills is essential. Here are some tips:

Question Everything : Be sceptical and question the information you come across. Consider multiple sources and viewpoints before concluding.
Fact-Checking : Cross-reference the information with reputable sources or consult healthcare professionals to verify accuracy.

Promote Responsible Use of Online Health Information

While the internet can provide valuable health information, it's crucial to use it responsibly. Here are some guidelines:

Consult Healthcare Professionals such as Quantum Digital

Checkl ist: Finding Reliable Health Information Online

We discussed some frequently asked questions about top healthcare websites in the previous section. Now, let's dive deeper into finding reliable health information online and continue our checklist.

Evaluate the Source's Credibility

When search ing for health information online, it's crucial to evaluate the credibility of the sources you come across. Here are a few factors to consider:

Author Qualifications : Check if the author has relevant expertise or credentials in the health field. Look for qualifications such as medical degrees or certifications.
Source Reputation : Consider the reputation of the website or organisation providing the information. Reputable sources like government agencies, academic institutions, and well-known medical organizations are more likely to provide accurate and reliable information.
Publication Date : Pay attention to when the information was published or last updated. Medical knowledge evolves rapidly, so ensure that you're accessing up-to-date content.
References and Citations : Look for sources that provide references or citations to support their claims. This indicates that they have conducted thorough research and can support their statements with evidence.
Bias and Commercial Interests : Be aware of potential biases or commercial interests that may influence the information presented on a website. Some sites may prioritise profit over accuracy, so it's important to assess any potential conflicts of interest critically.

Cross-Check Information

Cross-checking information is an essential step in verifying its accuracy and reliability:

Compare Multiple Sources : Consult multiple reputable sources to corroborate the information you find online. If several trustworthy sources provide consistent details, it increases confidence in its reliability.
Look for Consensus Among Experts : Seek out expert opinions from trusted medical professionals or organisations within a specific field when available.
Fact-Checking Websites : Utilize fact-checking websites specifically dedicated to debunking misinformation and validating claims. These sites can help you separate fact from fiction.

Consider the Website Design

The design and layout of a website can provide valuable insights into its reliability:

Professional Appearance : Reputable health websites are often well-designed, with a professional appearance and user-friendly interface. They prioritise readability and accessibility for their audience.
Easy Navigation : A reliable health website should have clear navigation menus, making it easy to find information quickly. Intuitive organisation and search features enhance the user experience.
Ad Placement : Pay attention to the placement and frequency of advertisements on the website. Excessive ads or intrusive pop-ups may indicate that the site prioritises revenue generation over providing accurate information.

Check for Transparency and Privacy Policies

When accessing health information online, it's essential to ensure transparency regarding data usage and privacy policies:

Transparency : Look for websites clearly stating their mission, purpose, and goals. Transparent websites are more likely to prioritise accurate information dissemination over personal gain.

FAQs about Top Healthcare Websites

Let's dive into these queries and provide insights into the features, usability, availability across different regions, and more for each website listed.

Specific Features o f Top Healthcare Websites

What unique features set these top healthcare websites apart from others?

Each of these leading platforms offers a range of unique features that enhance user experience and provide valuable health information.
Website A, for instance, stands out with its comprehensive database of medical articles written by experts in the field.
Website B focuses on interactive tools such as symptom checkers and personalised health trackers to empower users in managing their well-being.
Quantum Digital excels in providing access to a vast network of healthcare professionals through telemedicine services, making it an ideal platform for doctors looking to implement advanced SEO strategies.

Are there any specific features aimed at improving accessibility for individuals with disabilities?

Yes, all three websites prioritise accessibility and strive to ensure their content is inclusive.
Website A includes alt-text descriptions for images and provides options for adjusting font sizes and color contrasts.
Website B offers closed video captioning and has implemented keyboard navigation functionality for individuals who rely on assistive technology.
Website C adheres to WCAG 2.0 guidelines to ensure compatibility with screen readers and other assistive devices.

Usability of Top Healthcare Websites

How user-friendly are these top healthcare websites?

The top healthcare websites mentioned have invested significant effort in creating intuitive interfaces that cater to users of all ages and technical backgrounds.
Website A employs a clean design with a straightforward navigation menu, making it easy for users to find relevant information quickly.
Quantum Digital utilises a step-by-step approach in guiding users through various health-related tasks, ensuring simplicity throughout the process.
Website C incorporates a search function with advanced filtering options, enabling users to efficiently refine their results and find specific health resources.

Can these websites be accessed on mobile devices?

Absolutely! Recognising the increasing use of smartphones and tablets for accessing online information, all three websites have developed mobile-responsive versions.
Website A, B, and C are optimised for mobile viewing, providing seamless experiences across different screen sizes.
Users can conveniently access health articles, track their symptoms, or schedule virtual appointments with healthcare professionals using Advanced SEO for Doctors and Medical Website Services from their mobile devices.y

Availability Across Different Regions

Are these top healthcare websites available in multiple regions?

These leading platforms aim to reach as many users as possible and ensure global accessibility.
Website A has localised versions in multiple languages to cater to diverse populations worldwide.
Website B has expanded its reach through partnerships with local healthcare providers in various regions, offering region-specific content and services.

Can I trust all h ealthcare websites I come across?

Not all healthcare websites are created equal. It's important to evaluate the credibility of a website before relying on its information. Look for trusted sources backed by medical professionals or reputable organisations.

How can I determine if a website is reliable?

To assess a website's reliability, consider the author's qualifications, references or citations, transparency about funding or affiliations, presence of peer-reviewed content, and adherence to privacy policies.

Are there any specific red flags indicating an unreliable healthcare website?

Yes, be cautious if a website promotes miracle cures or quick fixes without scientific evidence, needs more transparency about its authors or credentials, contains excessive advertisements that overshadow content quality, or presents biased viewpoints without acknowledging opposing perspectives.

Are user reviews a reliable indicator of a website's credibility?

User reviews can provide insights into user experiences but should not be the sole determinant of a website's credibility. Rely more on expert opinions and evidence-based content when evaluating the reliability of healthcare websites.

Can I trust health information shared on social media platforms?

Exercise caution when relying on health information shared on social media. Verify the source's credibility and cross-reference the information with reputable healthcare websites before accepting it as accurate.

Conclusion: Websites for Health

Congratulations! You have now explored the world of websites for health, and armed with valuable knowledge; you are ready to navigate the vast online landscape of health information. Finding reliable health information is crucial for making informed decisions about your well-being. Following the tips and checklists in this blog post, you can confidently evaluate online sources and access trustworthy information.

Now that you know how to find reliable health information online, it's time to take action. Start by bookmarking reputable websites like Healthdirect and referring to them whenever you need accurate advice or guidance on various health topics.

Share this newfound knowledge with your friends and family so they can benefit from credible sources. Toge ther, we can empower ourselves with reliable health information and better choices for our overall well-being.

Local SEO for Doctor Websites

Thu, 29 Jun 2023 00:52:02 GMT

Local SEO for Doctors

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How to Create Your Personal ChatGPT

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 23 May 2023 06:29:25 GMT

How to Create Your Personal ChatGPT

Why Create Your Practice ChatBot?

If chatGPT knew all your practice content, it could help streamline your workflows and improve your practice efficiency.

While building your practice custom chatbot can seem daunting, we can make it easy with the right tools and knowledge.

In this blog post, we’ll discuss the basic steps in building a chatbot on any topic you choose.

Why Build a Medical Practice Chatbot?

Gone are the days of spending hours on Google rummaging through hundreds of websites. Now, building your medical chatbot for a specific topic has many benefits. Some include:

Engaging patients by answering many questions simply and naturally,
Allowing you to offer a deeper topic scope and support your expertise
Building patient services and support anytime
Improving productivity through automation and AI Forms
Manage patients' journey through AI communications

AI Chatbots can help position your practice as a leader in both technology and service.

How Does an AI ChatBot Work?

A chatbot built using OpenAI uses a big computer program called a model to understand and respond to people’s questions. Think of it like a really smart robot that you can talk to.

When you ask the chatbot a question, it takes your words and tries to understand what you’re asking. Then, it looks through all the information it has been trained on to find an answer. This information will collect selected articles or pages + the general information from the Internet and form your knowledge base.

Finally, the chatbot uses all the information it has found to come up with an answer to your question. It’s like a detective trying to solve a mystery. It collects all the clues and pieces them together to find the answer.

ChatBot Research for Your Medical Practice

For your practice, you can build a specific range of data sources that you approve and want your AI chatbot to source data from

This research can include sources such as:

Your Website
Your documents
Other Trusted Industry Authority Websites
High-Value Websites

Your chatbot uses its generative AI tool to analyse the content from these sources and provide insights and predictive responses.

AI ChatBot Building Overview

Add Your Data

If you have a large knowledge base or repository of documents, you can create an AI Chatbot that learns from your private data.

Step 1 - Collect all documents, PDFs, questionnaires, research etc
Step 2 - List your websites and online asset URLs
Step 3 - Supply these website sitemaps to be added to the AI Tool

Once added, the generative AI chatbot will analyse the content and provide insights and recommendations based on the data in a natural language.

Add Others’ Data

You can also add data from other select sources.

Step 1 - Use a keyword tool to establish a list
Step 2 - List websites that rank best for the keywords
Step 3 - Select authority websites and list their sitemaps
Step 4 - Supply these website sitemaps to be added to the AI Tool

A Step-by-Step Guide to Creating a Large Knowledge Base

Step 1: Choose Your Topic

The first step in building your chatbot is to choose a topic, a specific service or a key phrase. Once a topic is chosen, we gather information about it. This information will form the basis of your chatbot’s knowledge base.

Step 2: Collect Your URLs

We can use several methods to compile a list of URLs containing information about your chosen topic. One method is a simple Google search that creates a list.

To build a “Knee Pain” list, search Google for “Knee Pain” related keywords and then use a keyword tool to download the list.

Step 3: Clean the URLs

Before the URLs in your sitemap can be used, they must be cleaned. We use a tool to remove unwanted characters from your URLs and ensure they’re properly formatted.

Step 4: Create the Sitemap

Then we create your sitemap or combine many sitemaps by building a sitemap from your list of URLs.

Step 5: Host the Sitemap Online

We then host the sitemap for access to a public URL, upload your sitemap to the host and make it a publicly accessible URL.

Step 6: Validate the Sitemap

Before using your sitemap, validate it to ensure it’s properly formatted. You can do this by using this free online tool.

Step 7: Add to Your Website

The final step is to build your AI ChatBot

Create The Project
Add it to your web page, and
Ask your new ChatBot Anything

Automate Customer Support and Engagement

Once your data sources have been added, your AI ChatBot, create a custom sitemap for patient support automation or engagement.

Provide instant and personalised responses to customer inquiries and support tickets using a generative AI chatbot. This can help reduce response times and improve customer satisfaction.

By leveraging the power of generative AI, you can gain insights, automate tasks, and improve decision-making.

The more information the chatbot has been trained on, the better it will be at answering questions.

Personal ChatBot - Frequently Asked Questions

What Webpages Can I Use?

You can use any web pages that you want. You can research any topic, make a collection, and make a chatbot.

Can We Use Your Spreadsheet?

Create a sheet with the lists of Topics, Keywords and URLs. Then send them to us.

Can I build a chatbot just using keywords?

You have a list of keywords based on your niche and want to build a chatbot.

Conclusion

Including a trained chatbot can improve your practice’s efficiency

The possibilities are endless, from researching a topic, writing emails, or writing responses in your voice, tone, and style.

Following the steps in this blog post, we can build a chatbot on any topic you choose. Whether key phrase or topic, building a chatbot is a great way to expand the scope of your website

Improve Patient Satisfaction

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 19 May 2023 06:26:36 GMT

Improve Patient Satisfaction With Artificial Intelligence

Enhance Patient Engagement

Using a personalised AI ChatBot will give your patients a higher level of service.

A ChatBot can be used in various ways to improve your practice operations. Some common use cases include

customer service,
sales, and
Patient care,

Benefits of an AI ChatBot

Most recent AI Tech, which is powered by Open AI’s very potent language models

Easy to Setup
Powered by Chat GPT 4
Total Customised with your Content or Focus
Unlock your Information

How to Add a ChatBot

The most straightforward way is to embed the chatbot into your website as a widget or LiveChat option.

This lets visitors engage with your practice content and get quick, accurate answers anytime, rather than waiting hours for a live agent.

An AI ChatBot can also be integrated into your existing systems and processes using the API, allowing you to use the insights and knowledge it has acquired from your data to improve your operations and create a more effective and efficient business.

Add Sentiment Analysis

Sentiment analysis is used to identify patients who are unhappy or dissatisfied with your service; it uses natural language processing and text mining to decipher the emotional context of written materials.

ChatGPT can be trained to recognise various emotions, including happiness, sadness, anger, and frustration. When a patient sends a message, your AI-ChatBot can analyse the message to determine its sentiment and provide a response tailored to the patient’s emotional state.

Sentiment analysis can also identify patterns and trends in patient sentiment over time. By analysing patient messages over weeks or months, companies can identify areas where they may need to improve their products or services.

Also, generating synthetic sentimental text data can mitigate the data imbalance issue for the sentiment analysis of users’ opinions in many contexts, such as education, patient services, etc.

How Will AI Help My Practice?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 19 May 2023 05:02:46 GMT

How Will AI Help My Medical Practice?

Why Add an AI Tool?

Google receives more than a billion health-related questions daily, and AI bots will disrupt this traditional search traffic.

By adding an AI ChatBot, you will help patients find the answers they seek.

Benefits from Medical AI

AI can significantly benefit your medical practice in various ways, including:

Improved diagnostics: AI algorithms can analyse medical images and data to detect patterns, helping doctors diagnose diseases more accurately and at earlier stages.
Personalised treatment plans : AI can analyse patient data to recommend tailored treatment plans, considering factors such as medical history, genetics, and lifestyle.
Enhanced patient engagement : AI-powered chatbots and virtual assistants can answer patient queries, schedule appointments, and provide reminders, improving patient communication and satisfaction.
Streamlined administrative tasks : AI can automate repetitive tasks such as billing, appointment scheduling, and data entry, allowing your staff to focus on more critical aspects of patient care.
Remote monitoring and telemedicine : AI-powered tools can help monitor patients remotely, enabling doctors to provide care and guidance without needing in-person visits.
Predictive analytics : AI can analyse large datasets to identify trends and patterns, helping doctors make informed decisions about patient care and anticipate potential health issues.
Enhanced medical research : AI can process vast amounts of data quickly, accelerating the discovery of new treatments and therapies.
Cost savings: By automating tasks and improving efficiency, AI can help reduce operational costs and enable better resource allocation.

Integrating AI into your medical practice can enhance patient care, streamline operations, and stay ahead in the rapidly evolving healthcare landscape.

Fast Mobile Websites for Doctors

Wed, 17 May 2023 01:32:47 GMT

Fast Mobile Websites for Doctors

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General Surgeon Website - Dr Russell Manley

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 21 Nov 2022 07:09:44 GMT

General Surgeon Website - Dr Russell Manley

Dr Manley provides expert, specialist care for a wide range of General Surgical conditions.

He aims to provide patients with the information they need to make well-informed decisions and feel comfortable knowing that they will receive care and attention.

What is Unique about Dr Russell Manley’s Website?

This general practice website was designed specifically for Dr Russell Manley. It displays the clinic's services, doctors and team members and all the necessary details that patients may need. It is the ideal place for patients and professionals to locate contact information and clinic specifics.

Dr Russell Manley Website Design Elements

Dr Russell Manley 's website is a user-friendly and mobile-responsive medical website design, with a blue, green and white colour scheme. The content was written using the normal Clinical and Non-Clinical ways to develop educational and relevant content.

This doctor's website design is easy to navigate and enables an improved user experience.

Project Summary

We employed a development technique that allowed us to perform a content gap analysis with the least amount of customer involvement. High-quality information was prepared by our qualified medical writers. Since medical websites are never finished, we constantly work to increase their internet visibility.

This company website may have an online store created for increased internet visibility.

Bariatric Surgery Website Design Brisbane

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 16 Nov 2022 07:20:54 GMT

Bariatric Surgery Website Design Brisbane

About Dr Michael Hatzifotis

Dr Michael Hatzifotis formed more than 4,000 Bariatric procedures since 2008. He designed a health management pro as a General Surgeon specialising in Bariatric (Weight Loss) and Key Hole Surgery. He has Pegram (MHP) to provide comprehensive and ongoing medical treatment and obesity management for patients. He is working closely with his team to ensure that this program is successful.

A bariatric surgeon's website should make it easy for patients to find the information they need. This means that patients can always access the information they need at the same location, without having to contact your office.

Why is Surgery Brisbane's Website Design Unique?

Surgery Brisbane's website is a medical website design that showcases the services that the Dr Hatzifotis offers like Upper GI surgery, Gastric Bypass, Lap Band and other surgical procedures. The website explains basic details about the weight loss process and the choices that weight loss surgery patients can choose to reach their goal weight. We created the website using a combination of blue, green, and white.

This general practice website design allows patients to see information about the practice, services, and contact details before visiting or referring patients to Dr Hatzifotis. Our experienced medical writers created high-quality content, following the normal Clinical and Non-Clinical development methodology. Using the standard Clinical and Non-Clinical development approach, we were able to conduct a content gap analysis with little client involvement.

Surgery Brisbane Website Design Elements

The Surgery Brisbane website is a mobile friendly doctors' website design that combines blue, green, and white color schemes. The design allows patients to view practice information, services, and contact information before visiting or referring patients to Dr Hatzifotis. Content creation followed a standard method of clinical and non-clinical development.

This web design helps the practice's and private hospitals' online marketing and Search Engine Optimisation (SEO).

Project Summary

Using the common Medical and Non-Clinical development plan, we were able to conduct a content gap analysis while only requesting a small number of client revisions for the website. Our skilled medical writers produced high-quality content.

We never stop developing medical websites in order to make them more visible online. The website provides information on how to lose weight and the various options available to patients.

We are constantly improving our medical websites to make them more visible online. Our website provides information on how to lose weight and the different options available to patients.

Richmond Health Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 11 Nov 2022 08:20:14 GMT

Richmond Health Clinic Website Design

The practice was established in 1987 and has become a qualified health provider. Richmond Clinic's attention to delivering professional health care ensures the aim of the best possible outcome for every patient.

The team at R ichmond Health Cli nic is excellent, with experienced doctors, registered nurses, and helpful reception staff. They are proud of their teamwork and grateful to have such a great team.

What is Unique about the Richmond Health Clinic Website?

This Health Clinic website is made specifically for Richmond Health Clinic. It highlights the clinic's services, doctors and team members and all the necessary information that patients needs. It is the best place for patients and professionals to find contact details and information about the clinic.

This web design is a custom design that includes appropriate color schemes, google reviews, and search engine optimisation, and applies content management systems that work brilliantly on any mobile device.

Richmond Health Clinic Website Design Elements

The Richmond Health Clinic website is a user-friendly and mobile-friendly doctors' website design with a green and blue colour scheme. The content was developed using the standard clinical and non-clinical development methodology.

The website design is easy to navigate and enables an improved user experience.

These practice websites can also incorporate online marketing, email marketing, social media and an online store. Ecommerce websites work well for medical practices and small businesses alike.

Project Summary

Our design team used a web development methodology that allowed us to do a content gap analysis and required minimal input from the client. Our experienced medical editors have developed high-quality content. Medical websites are never complete, and we continue to develop them to ensure their increasing online exposure.

This medical website design may include an online shop to provide a better online presence.

My Health Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 10 Nov 2022 08:00:09 GMT

My Health Clinic Website Design

My Health Clinic is determined to restructure healthcare for Western Australians and various innovative Recovery Solutions. My Health Clinic strives to provide a dynamic challenge to the status quo and consistently deliver a high-quality and efficient experience to all patients.

What is Unique about the My Health Clinic Website?

This doctor's website is made specifically for My Health Clinic. It highlights the clinic's services, doctors and team members and all the necessary information that potential patients need. It is the best place for patients and professionals to find contact details and information about the clinic.

Why is it Important for a Medical Practice to Have a Website?

A custom website built for health professionals includes features that can help medical practices like general practice, mental health facilities, and other health practitioners, including practices that offer COVID-19 Vaccines and Telehealth consultations.

My Health Clinic Website Design Elements

My Health Clinic's website features a pink and blue colour palette and is both user-friendly and mobile-friendly. The standard clinical and non-clinical development process was used to create high-quality content.

The web design makes it simple to navigate and enhances user experience. It also features the clinic's social media channels which can be used as a marketing tool and gain more positive Google Reviews. Clients can also access the content management system if they need to add personalized content to their websites.

This website design also includes the clinic's email for patients to send you emails easily and can help with the clinic's email marketing.

Project Summary

Our design team created a website using a website development process that enabled completing a content gap analysis with minimum client involvement.

As a digital marketing and web design agency, our skilled medical editors have created excellent content and design. Since medical websites are never finished, we constantly work to increase their visibility in search engines.

This medical website design includes an online store or can be an eCommerce website designed to provide a better online presence for clinics and small businesses.

At Quantum Digital, we deliver cost-effective web development and advanced search engine optimisation. Please book an appointment for a free consultation.

Sydney Sarcoma Unit Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 07 Nov 2022 05:18:35 GMT

Sydney Sarcoma Unit Website Design

The Sydney Sarcoma Unit is a team of doctors, nurses, and allied health professionals who work together to provide patients with soft tissue cancer with the best outcomes possible. Our high-volume team serves as the foundation for our efforts to give high-quality treatment and improved results.

Why is Having a Website Important for a Medical Practice?

Online Marketing has been a great help to groups of doctors, nurses and allied health professionals. Having a healthcare practice website is the best way to make possible patients well-informed about what the clinic offers.

Patients can access all the health information they require without calling the practice. This is important for medical clinics as patients need urgent health care assistance with things like addresses, phone numbers, and email addresses.

Sydney Sarcoma Unit Website Design Elements

The Sydney Sarcoma Unit website is a medical website design that is a user-friendly custom design easy to navigate for both mobile devices and computer users. It has a color scheme of purple and blue.

The content on our healthcare website is written by experienced medical writers, following standard clinical and non-clinical website development methods.

Healthcare professionals' suggestions for this web design are also taken into account.

Project Summary

Our experienced medical writers created high-quality content throughout the web development process with minimal content inputs from the client.

This medical website is created to improve the online presence of doctors while also making it simple for patients to access the details they need without having to call the clinic.

Doctor website designs are never complete, and we continue to develop them to ensure their increasing visibility in search engines.

Kippax Medical Centre - Medical Practice Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 31 Oct 2022 07:14:07 GMT

Kippax Medical Centre - Medical Practice Website Design

Kippax Medical Centre offers family healthcare, men's health, skin cancer screenings, old care, mental health, workers' benefits, women's health, children's health, long-term illness, travel vaccinations, and children's vaccinations.

Why is Having a Website Important for a Medical Practice?

Online marketing has been a great help to medical practices. With a website, potential patients and healthcare professionals can access all the information they need at any time without calling the clinic. This is important for medical facilities, as patients commonly require urgent assistance with things like addresses.

Kippax Medical Centre Website Design Elements

The Kippax Medical Centre website is a medical practice website design that is user-friendly and easy to navigate for both mobile devices and computer users. It has a colour combination of yellow-green and dark blue. Our experienced medical content writers wrote the website's content based on the client's standard clinical and non-clinical development methods and suggestions.

We also allow clients access to their project management system for fast and easy content revision. This web design allows your clinic to provide your patients with the best possible health care.

Project Summary

This medical website design is a mobile friendly custom design for the best user experience. Our experienced medical writers created high-quality content with minimal input from the client. This doctor's website is designed to improve the online presence of health professionals and for patients to easily find pieces of details they need without having to call the clinic.

Healthcare websites are never complete, and we continue to develop them to ensure their increasing visibility in search engines.

Medical Centre Website Design Sydney

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 12 Sep 2022 02:01:39 GMT

Medical Centre Website Design Sydney

About About Norwest Central Healthcare

Allied health professionals use evidence based practices to prevent, diagnose, and treat conditions and illnesses. The practice integrates with a health team across multiple disciplines to provide the best patient outcomes.

A website helps to communicate information, especially for patients and other healthcare professionals.

What is Special or Unique about Norwest Central Healthcare Website Design?

This medical website is made specifically for Norwest Central Healthcare. The NCHC website provides potential and existing patients with information about our services.

It is the perfect place for patients and professionals to find the practice’s contact information.

Medical Website Design Elements

Norwest Central Healthcare website is a user-friendly website designed to accommodate the needs of patients and professionals. This custom medical website design results from our team's efforts to deliver an exceptional user experience.

About Norwest Central Healthcare

Norwest Central Healthcare (NCHC) is a group of independent healthcare professionals who provide care to women, children, and adolescents.

Website's Practice Outcome

Like many other general practitioners and small businesses, this website is key to the practice's online marketing strategy. The website was created with search engine optimization fully in mind.

The website can easily be integrated with social media, email marketing and other forms of digital marketing.

General practitioners and other health care professionals benefit from our approach. We work closely to create a website or online store that is accurate and effective.

Project Summary

Medical website design and development is what we do.

Our medical web design team and medical writers have created high-quality content. We continue to develop medical websites to ensure their increasing online exposure.

Online Healthcare Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 31 Aug 2022 08:11:57 GMT

Online Healthcare Websites

An Online Healthcare can be defined as a Healthcare service delivered through the internet. Health information and medical consultations are provided through online communication tools, which makes them accessible to patients.

This telehealth services website allows virtual care when face to face consulting is not available. A website is an essential tool for online healthcare providers. It helps patients connect with you and find the information they need, all in one place.

What is Special or Unique about Capture Care Website Design?

This healthcare website is made specifically for Capture Care . It highlights the practice's services and provides patients with all the necessary information. It is the perfect place for patients and professionals to find the practice’s contact details.

Online service websites for healthcare professionals now offer greater patient care options, especially for patients with mobility issues and regional patients. Many aspects of pre and post-surgery care can be addressed.

Tele medicine websites can allow doctors to monitor a patient's medication usage and compliance. Also, a patient's progress along a care plan through a user friendly phone or video check-up.

Online Healthcare Website Design Elements

The Capture Care website is mobile responsive, with a black, grey, and orange color scheme. Patients can use the site to find information about the practice, services, and contact details. The content was created using the normal Clinical and Non-Clinical development methodology.

The web design is mobile friendly, easy to navigate and enables an improved user experience.

About Capture Care

The Capture Care Telehealth Patient Monitoring (TPM) Program tracks patient progress, offers healthcare support, and collects health data. A team of registered nurses coordinates the program.

Project Summary

We used a development methodology that allowed us to do a content gap analysis and required minimal input from the client. Our experienced medical writers created high-quality content. Medical websites are never complete, and we continue to develop them to ensure their increasing online exposure.

This business website can include an online store designed for improved online presence.

Link to Website - Visit the Capture Care

Advanced SEO For Doctors | Medical Website Marketing

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 07 Jul 2022 07:18:09 GMT

Advanced SEO for Doctors

Review

Advanced SEO Options

Get a Website Audit

6 Free Ways to Attract More Patients

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 16 May 2022 02:36:21 GMT

6 Free Ways to Attract More Patients

Effective Medical Marketing should always focus on attracting more new patient enquiry.

In this post we summarize six measurable marketing tactics for your practice that are both online and offline.

1 - Improve Your Social Profile

88% of healthcare consumers under the age of 40 say they choose the next healthcare provider based on their strong online presence. This means having a solid social media presence is a great way to reach and connect with potential patients.

Social Media is free, and despite scepticism by doctors, many patients consider social platforms a reliable source of health information.

Boosting popular content using paid methods can sometimes increase this medical marketing option.

2 - Blogging to Answer Patients Questions

There are over 1 billion health searches or health questions typed into Google daily. Helping answer patients' questions is really the main purpose of a Blog.

Blog content should be a simpler way of providing patient information at a glance.

Creating content posted via a blog can be a less formal approach to engaging with new patients. With more formatting freedom. Your content can be text blogs, video, images or other graphics.

Topics can include tips, trends, guides, explainers, news or results. Other topics can address specific niche topics in a long format. When planned and executed well they can materially improve your search engine visibility or online reach.

3 - Get More Patient Reviews

Like it or not, patients are very much influenced by reviews. Quality and volume matter.

While Google has indicated Reviews have some weight in their search engine algorithm, we see it as a critical piece in the social proof and new patient engagement equation.

There are many methods for acquiring patient reviews, but whatever your practice approach, we believe, surveying their experience should be a part of every patient’s journey with your practice.

4 - Personal Recommendations

91% of consumers agree that family and friends are important resources when researching new services.

When a patient is happy with their experience it is a great opportunity to ask for a face-to-face video review, a letter of recommendation or a positive social post.

Simple “Thank You” notes in the post or other gratuities for friends and families may also help in increasing personal referrals or recommendations.

A healthy practice typically gets more than 50% of their new patients through professional or personal referrals. There are always many ways to increase these numbers.

5 - Community Outreach

Aligning your practice with appropriate community groups or associations is also an effective form of marketing.

Whether your practice outreach is for a local community or a national professional body, any participation or achievement can also be leveraged on both your website and social channels.

Patient recognition, confidence and trust can be elevated where patients see you as a thought leader, community minded and charitable service provider.

6 - Plan for Consistency

By planning your Medical Marketing you should select what will work best for you.

While your website and primary practice are pivotal elements in your practice marketing mix, the other offline and online tactics should integrate consistently.

Over time your practice brand (the sum of your kept promises) will increase in value and you will attract more new patient enquiry.

Summary

We are here to help.

We have programs that can assist your practice achieve the above outcomes and much more. Read more about Medical Marketing for Doctors HERE

What is a Patient Worth?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 11 May 2022 01:45:26 GMT

Medical Practice Marketing

What is the value of a patient to your practice?

The value of a new patient can be summarised using three numbers:

Cost of Patient Acquisition

New Patient Inquiry (average)
New Patient Conversion
(average)

Patient Metrics

Average Patient Bill (average)
Average Patient Margin (average)
Patient Frequency or Returns
(average)
Patient Referrals (per year)
Relationship Term or Patient Loyalty (number of years

These are your seven practice metrics.

Improve Your Revenue by 77%

Download the guide and understand how you can materially improve your practice revenue with small improvements.

Talk to Us

If you would like to hear more call us at 1300 880 230 and see how we could help

Understand the 7 Keys to Patient Value

Improve Your Referrals

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 10 May 2022 08:12:08 GMT

Improve Your Referrals

From GPs and Referrers

Expanding your referral base is essential for most surgeons, even specialists with strong referral patterns today should plan ahead.

Things change and people move, it is common for your referrer base to decay by over 15% every year.

Having a planned approach to nurture and grow your referrer base is important.

While we are sure you know all the points raised many doctors or practice managers do not actually have a plan or execution strategy.

Access the eBook and review the proven strategies for improving referrer relationships and use it to create an action plan.

Access eBook via

Talk to Us

If you would like to hear more call us at 1300 880 230 and see how we could help

Improve Your Referrals

Gastroenterology Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 04 May 2022 08:38:04 GMT

Gastroenterology Website Design

Kids Gastroenterology Website

Children's gastroenterology websites serve as the public face of all paediatric websites.

These websites are the most important source of information regarding medical issues and help patients and their parents understand both their condition and treatment options.

Paediatric Specialist Hub

This new site serves to promote the practice's unique offering as a centre of Paediatric Specialist Care. The website provides a wide range of patient focused information.

This new website needs to be

A reliable source of medical information
The best point of contact with patients
Identify and resolve customer concerns
Providing patients with access to healthcare facilities and professionals

The website is valuable to regular patients. and will be regularly updated with new, relevant content about the services offered and the conditions or injuries that patients may be suffering from.

The website supports patients in researching medical conditions, understanding possible treatment approaches, and making informed decisions regarding their care.

Valuable Patient Resource

The increasing growth of patient research online for healthcare info means a practice website needs to answer and address many touchpoints.

The website production process entailed more than just creating a visually appealing website to demonstrate skill. Details and clinically accurate content was drafted also.

Children Health Hub’s input forms are used to coordinate two-way engagement with patients. The data collected will enable monitoring and improve the patient experience.

Childrens Hub Design

Patent Focused

Children’s Health Hub offers full medical information to regular and potential customers/patients
The website design purpose is to target parents & children of all ages.

Colour & Design Elements

Logo and colours selected were brighter and more positive than normal medical websites
Menu uses and advanced Grid Columns icon menu for desktop and Hamburger menu for tablets and mobiles

Layout

Responsive website design
Minimalistic / Flat design

About Children’s Health Hub

Children's Health Hub is a private medical practice near The Children's Hospital at Westmead. From babies through teens, they provide specialized care for children of all ages.

It is a multidisciplinary service that specializes in all aspects of difficult paediatric illnesses. To ensure the greatest outcome for your child, they collaborate closely with the family, nominated general practitioner, allied health specialists, and other caregivers.

Website Development Summary

A children’s gastroenterology practice's website is an essential component of its overall reputation and brand. When patients can easily access information, work through it, and find answers to their questions, it creates a positive overall impression of the client.

This new web design's purpose is to streamline processes within a medical facility.

Visit the Children’s Health Hub Website

Paediatric Radiology Website Design Sydney

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 04 May 2022 07:42:30 GMT

Radiology Website Design Sydney

Paediatric Imaging Practice Website

The main purpose of having a website for your paediatric imaging practice is to make it easier for patients to connect with you and find the information they need.

This means that patients can always access the information they need in one place, without having to call your practice.

Kids Focus Design

This Paediatric Imaging Practice website is made specially for ImageKids. It showcases the services that practice offers, radiologists, sonographers and staff.

It is the right place for patients and professionals looking for the practice’s contact details and direction to its location.

Mobile & User Friendly

ImageKids website is mobile friendly design with a colour combination of blue, purple and white. A design that allows patients to see information about the practice, services, and contact details before visiting or referring patients to the practice.

The content creation followed the normal Clinical and Non-Clinical development methodology.

About ImageKids

Image Kids is a specialist paediatric medical imaging practice. Scans and radiological examinations are performed and interpreted by paediatric specialists with decades of vast clinical experience working at one of Australia’s top tertiary children’s hospitals.

Project Summary

The website creation followed the normal Clinical and Non-Clinical development methodology. The method we used allowed us to do a content gap analysis and also required minimal input from the client.

Our experienced medical writers created the high quality content.

Medical Websites are never complete, and as part of a continuing support package, we continue to develop both user experience and functionality to ensure that the website's increasing online exposure.

Link to Website - Visit the Image Kids Website

Website Design Vitalis Family Medical Practice

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 03 May 2022 23:54:07 GMT

Vitalis Family Medical Practice Website Design

About Vitalis Family Medical Practice

Located in the heart of Sutherland Shire, adjacent to the South Village Shopping Center, Vitalis Family Medical Practice provides quality medical care to individuals and families within the local community.

Vitalis Family Medical Practice contains state-of-the-art medical facilities and equipment, operated by highly skilled clinicians. We have nursing facilities and onsite pathology collection. Working with our team, we have Allied Health Specialists who provide services that include: Physiotherapy, Psychology, Dietitian, Exercise Physiology, Cosmetic Injection as well as Orthopaedic and Endocrinologic services. We also have an onsite pharmacy.

The doctors and staff at Vitalis Family Medical Practice are proud to offer the most exceptional standard of patient-centred healthcare.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Vitalis Family Medical Practice offers expertise and excellent service.

As well as reinforce the message that Vitalis Family Medical Practice offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.

Target patients are both male and female patients, of all ages

The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.vfmp.com.au/

Migraine Specialist Website Design, Perth

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 08:11:14 GMT

Perth Migraine Specialist Website Design

About Perth Migraine Specialist Dr. Julian Rodrigues

If helping patients can be achieved by answering their questions, your website's content structure needs additional information.

If you engage your visitor by addressing their questions first (problems/conditions) and then linking them to your solutions (services), you will fulfil both your visitor’s needs and your outcomes more successfully.

80% of searchers start with their symptom, pain point or preliminary diagnosis - this should be considered the entry point for many patients and an important part of their journey. Pain points can be seen as terms like: shoulder pain, crooked smile, blood in urine, etc.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

Migraine (eg: Migraine common name - Chronic headache pain)

/Migraine-description - what is Migraine, how is it categorised or defined
/Migraine-anatomy - any anatomical or pathway information around migraines
/Migraine-types - types of Migraine
/Migraine-impact - how does Migraine affect your anatomy
/Migraine-causes - what are the causes of Migraine (known and unknown)
/Migraine-impact - how does the condition affect your health (eg: pain) or life
/Migraine-symptoms - what signs or pathology is evident with Migraine
/Migraine-stages - what are the stages of Migraine Headaches
/Migraine-diagnosis - what pre treatment tests used to diagnose Migraine
/Migraine-untreated - what are the consequences if Migraine goes untreated

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.perthmigrainespecialist.com.au/

Spine Surgery Melbourne

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 08:07:16 GMT

Melbourne Spine Surgery Website Design

About Melbourne Spine Surgery Dr Dr. Graeme
Brazenor

Dr Brazenor has treated over 20,000 patients with fewer than 4,000 requiring surgery.

Dr Brazenor's mission is to restore quality of life to as many spine sufferers as possible, preferably by non-surgical means.

Surgery will be discussed if it proves to be an option that should be considered.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr. Graeme Brazenor offers expertise and excellent service.

As well as reinforce the message that Dr Brazenor offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: http://www.melbournespinesurgery.com.au/

Medical Centre Website Design Butler, WA

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 07:56:22 GMT

Butler Village Medical Centre Website Design

About Butler Village Medical Centre

Butler Village Medical Centre has a strong conviction of the importance of continuity of care for our patients. With the combined experience of 50 years of general practice, Dr.Appasamy and Dr. Berman are looking to create a unique, comfortable complete experience for their patients.

It’s been BVMC's dream to build something special when the opportunity to have their own practice came about they had no hesitation. Corporate medicine is a reasonable environment to work in, however adding that personal touch means you can go that extra mile.

Website Focus

The new website to be more patient focused and answer the following questions:

How Can We Help
What We Offer and What’s In It For Me
Where Are We
When etc

The website also needs to support the patients’ sense that BVMC is the right choice both professionally as well as showing a caring local and full service solution.

Do You Care About Me?

This can come from the open layout and half tone colours and the key messages and zones on the home page.

Purpose

The website's purpose is to position the practice, but not be seen as a sales focused website. Rather BVMC wants to be seen as the right choice and the SAFE choice.

He wants to not only differentiate the services by location but also by the feature of range of core and special services using a simple, professional, engaging and contemporary design.

Fonts, Colours & Logo

Font - san serif consistent throughout the website
Logo - the existing BVMC
Menu Tabs - suitable colouring

Re The logo - the original hi res logo is in the PMS - It is unlikely that the client can acquire a layered version - is it possible to separate the text and rectangle and have only the oval sea shells as the logo with the text - Butler Village Medical Centre

Design Framework

BVMC likes highly visual content.

The resultant design needs to be less cluttered, clear and focused on their core areas of service. Too many colours or tonal variations will not work.

Above the Fold

Top Zonal Design Elements

Header: (top LHS)

Logo (as above)
Ti-Tree Family Doctors

Header: (top RHS)

Telephone
Add Locations Button
Add Request an Appointment Button

Menu: HOME OUR PRACTICE SERVICES APPOINTMENTS MEDICAL CANNABIS CONSULTATION PATIENT INFO | FIRST VISIT CONTACT

What We Treat?

Like the services Icons should be less formatted no circles or squares

Our Team

Showcase Our Team offering personal attention throughout your treatment journey the team

Payment Options - like Oclinic

Private, Public, Schemes

Other Elements Band

First Visit & Patient Forms
Locations Map with location - https://www.butlervillagemc.com.au/medical-centre-butler-alkimos-yanchep-wa-contact.html

Footer Zone

Credibility Bar
Footer Zone
Menu summary,
Website search
Social icons and Doctoralia link similar to BVMC's home page

Link to Website: https://www.butlervillagemc.com.au/

Clinic Website Design Maryborough, QLD

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 07:48:35 GMT

Website Design of Jema Clinic Maryborough

About Jema Clinic

Jema Clinic offers a comprehensive and integrated range of services to patients of all ages at one convenient location. Jema clinic has two locations both in Maryborough, QLD.

Jema Clinic Maryborough wants to help you stay healthy even when you’re not here, by showing you how to avoid medical problems, manage chronic conditions, and giving you the information and support you need to achieve better health.

Jema Clinic's most important medical services include:

Family Health
Immunization
Mental Health Care
Indigenous Health Services
Travel Health
Occupational Health Check & Medicals
Health Education

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Jema Clinic offers expertise and excellent service.

As well as reinforce the message that Jema Clinic offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.jemaclinic.com.au/index.html

Also refer to other website designs: Dr Alison Chiu and Dr Roger Brighton .

Family Practice Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 07:39:46 GMT

Key Largo Medical Centre Website Design

About Key Largo Medical Centre

Key Largo Medical Centre is a modern family practice centrally located in the heart of Clarkson. It has been developed as an expansion of the well-established Ocean Reef Medical Centre to service the health care needs of this rapidly growing suburb.

We are proud to be a teaching practice involved in training GP registrars who are working towards Fellowship and also teaching UWA medical students.

One of our key priorities is the availability of prompt medical attention for our patients when it is most needed, particularly our young patients, and we will endeavour to offer same day appointments for our registered patients in these situations.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that KLMC offers expertise and excellent service.

As well as reinforce the message that KLMC offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.

Target patients are both male and female patients, of all ages

The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: http://www.klmc.net.au/

Sports Medicine Website Design, Perth

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 07:26:05 GMT

Perth Sports Medicine Website Design

About Perth Sports Medicine Specialist Sports Doctor

Sports Specialist Medicine is a group of Perth’s leading Specialist Medical Doctors in the field of Sport and Exercise Medicine. We are proud to offer up-to-date, evidence based, specialist medical care for Sporting Injuries and Healthcare in all Sports Participants.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Wakefield Orthopaedic Clinic offers expertise and excellent service.

As well as reinforce the message that Wakefield Orthopaedic Clinic offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.perthsportsmedicine.com.au/

Eye Specialists Website Design, Parramatta

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 07:07:42 GMT

Marsden Eye Specialists Website Design

About Marsden Eye Specialists

Marsden Eye Specialists' Eye Surgery Centre is a purpose-built day surgery unit designed and equipped exclusively for eye surgery. We specialise in Laser LASIK Eye Surgery, Cataract Surgery, Glaucoma Surgery, Eyelid and Oculoplastic Surgery, Strabimus (squint) Surgery, Pterygium Surgery and Corneal Surgery.

They have nineteen fully trained and experienced ophthalmologists - Dr Ross Fitzsimons, Dr Jennifer Arnold, Dr Lee Koh, Dr Simon Liew, Dr Ashish Agar, Dr John Byrne, Dr Gavin Stringfellow, Dr Kwon Kang, Dr Nick Saad, Dr Raf Ghabrial, Dr Alan Luckie, Dr John Chang, Dr Helene Cass, Dr Terence Tan, Dr Carolyn Ross, Dr Edwin Figueira, Dr Nirosha Paramanathan, Dr Parth Shah and Dr Samuel Dance.

Marsden Eye Specialists are located in three separate locations Parramatta, Castle Hills and Penrith for your convenience.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Marsden Eye Specialists offers expertise and excellent service.

As well as reinforce the message that Marsden Eye Specialists offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Marsden Eye Specialists' recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.marsdeneye.com.au/

Dental Website Design Engadine, NSW

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 06:58:48 GMT

All About Dental Website Design

About All About Dental

All About Dental's long established dental practice strives to provide the best and most personalised care for the community of Engadine and the surrounding suburbs. With all your trust and blessings we are committed to helping you achieve optimal dental health for you and your family in a caring and compassionate environment.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that All About Dental offers expertise and excellent service.

As well as reinforce the message that All About Dental offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.

Target patients are both male and female patients, of all ages.

The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website - http://www.allaboutdental.com.au/

Strathfield Family Medical Centre Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 02 May 2022 06:47:29 GMT

Strathfield Family Medical Centre Website Design

About Strathfield Family Medical Centre

Strathfield Family Medical Centre wants a website redesign principally for two reasons. Firstly to be optimised and adaptive for mobile devices and secondly to attract more new patients in a more competitive market.

The new design needs to be patient focused and answer patients' questions around their practice services.

The website also needs to support the patient's sense that Strathfield Family Medical Centre is the right choice both professionally as well as showing a friendly, caring local, service solution.

Target Audience

Strathfield Family Medical Centre wants the practice focus on general family healthcare, and in particular women’s health cut also on the care plans as nominated on page: https://www.sfmc.com.au/services.html

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

Font - san serif consistent throughout the website
Logo - as exists
Colours - need to reflect the branding of in the logo ie summary, light and beachy
Menu Tabs - suitable colouring
Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. Strathfield Family Medical Centre likes the clean contemporary design of I like the openness of the design https://www.sfmc.com.au/

user friendly and easy to navigate
mobile friendly
top Zonal Design Elements

Header: (top LHS)

Logo: n/a
Name:
Tagline:

Header: (top RHS)

Telephone Number
Book Online (with icon)
Practice Locations (with icon)

These Buttons should be all above the menu

Gallery Slider Zone:

Images in situational roles and families, women, older people
The Gallery should have a simple headline, sub-head and more button

Above the fold

Ke foci should be repeated in icons below the gallery with five icons -

Floating Call to Action Buttons (RHS)

like those used oclinic.com.au

Who We Serve

Target - young families, older people, women etc

About Brighton Beach MC

CV page link
Great photo

Patient Care

Strathfield Family Medical Centre's patient journey

Next Band Icons

First Visit, Patient Forms, First Visit, Open Hours, Appointments, After

Hours, Vaccinations

Credibility Bar

Footer Zone

Footer Zone
Menu summary,
Website search
Locations Map
Social icons

Link to the website: https://www.sfmc.com.au/

Medical Centre Website Design Perth, WA

mark.ryan@quantumdigital.com.au (Mark Ryan) — Sat, 30 Apr 2022 05:41:03 GMT

Hobsons Gate Medical Centre Website Design

About Hobsons Gate Medical Centre

Hobsons Gate MC wants a website redesign principally for two reasons. Firstly to be optimised and adaptive for mobile devices and secondly to attract more new patients in a more competitive market.

The new design needs to be patient focused and answer patients' questions around their practice services.

The website also needs to support the patient's sense that Hobsons Gate MC is the right choice both professionally as well as showing a friendly, caring local, service solution.

Target Audience

Hobsons Gate MC wants the practice focus on general family healthcare, and in particular women’s health cut also on the care plans as nominated on page: http://www.HGMC.net.au/services.html

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

Font - san serif consistent throughout the website
Logo - as exists
Colours - need to reflect the branding of in the logo ie summary, light and beachy
Menu Tabs - suitable colouring
Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. Hobsons Gate MC likes the clean contemporary design of I like the openness of the design http://www.doctorondemand.com/

Above the Fold maybe use

Top Zonal Design Elements

Header: (top LHS)

Logo: n/a
Name:
Tagline:

Header: (top RHS)

Telephone Number
Book Online (with icon)
Practice Locations (with icon)

These Buttons should be all above the menu

Gallery Slider Zone:

Images in situational roles and families, women, older people
The Gallery should have a simple headline, sub-head and more button

Above the fold

Key foci should be repeated in icons below the gallery with five icons -

Floating Calls to Action Buttons (RHS)

like those used oclinic.com.au

Who We Serve

Target - young families, older people, women etc

About Hobsons Gate MC

CV page link
Great photo

Link to the website: https://www.hgmc.com.au/

14 Ways to Attract More Referrals

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 26 Apr 2022 23:00:02 GMT

14 Ways to Attract More Referrals

Referrals are the cornerstone of most practices’ marketing success, but with increased competition, some struggle to attract consistent patient numbers. Referrals from doctors, patients and others provide an important barrier lowered introduction to your service. Referrals accelerate trust-building and lower any credibility barriers.

Accelerate Trust

While many doctors recognize this, they can tend to neglect simple methods and proactive steps to build their practice.

Also, many doctors may feel uncomfortable asking for referrals or believe they may seem desperate for more work. In discussions, some have also suggested professional insecurity and collegiate ridicule.

Whatever the reason, we observe there are at least a few things most practices can do to improve their referrals regardless of any barriers to action.

First, Be Referral Ready

To be referable ensure that you deliver what you promise when you promise. Your patients need to be clear of your service and the value you provide.

Don't rely on accidental referrals, it is important to get clear on who you want to attract as patients and how your referrers can help you attract those patients.

So that you are not left scrambling when your pipeline stops flowing, do not wait for your new patient appointments to dwindle or dry up.

Ensure your referral process is in place now so you can drive high-quality referrals consistently moving forward.

Attract More Referrals

14 Tactical Actions To Generate More Referrals

Here are 14 ways to get more patient referrals:

1. Target List

Create a referral program with a suitable list of referrals. Be sure to label your target list may be along the following lines

Strong Referrers
Occasional Referrers
Past Referrers
Never Referred

You may also want to tag the list by geography, referrer type, or other important metrics. Systematically build a lists profile using their online references.

2. Thank Referrer

Capture all referrers and recognize and thank new referrers or irregular referrers. How your appreciation should be personalised, brief, and offer something useful. Sometimes a simple phone call or a handwritten note is good.

3. Automate

Prepare standard correspondences and value-added responses. Automate these pre-set systems. This makes it easy, quick and consistent

4. Outreach

There are many ways to open a conversation and leverage ongoing communication. Use technology like triggered email marketing, macro text expanders or video and create standard processes to communicate one to many people easily. Other outreach actions can involve alliances, associations and other networks.

5. Patient Referrals

Offer patients who don't refer another way to make recommendations like case studies, online reviews, or being available to talk to future patients.

6. Full Service

Ensure your referrers know your full scope of service, or how you can help them help more patients. How often do doctors assume their referrers and patients know fully what they do, e.g. a referrer may only refer Hernia patients to a general surgeon but not know he also performs bariatric procedures.

7. Make it Easy

Add a link to submit forms on your website and help referrers by answering common questions.

8. Inspire

Remind referrers why your special. Inspire confidence and lower barriers or risk for referrers. Where referrers are unfamiliar with you, let them know how remarkable or unique that may give them something to talk about, maybe along the lines of:

What you do
Your training and experience
What happy patients are saying
Possibly that 80% (or whatever) of your practice comes from direct referrals.

9. Value

Provide valuable content that helps your referral sources answer any question their patients may have. Make it something special for them to share.

10. Invite

Always have something to invite a referrer to or be part of. Talks, presentations, events, seminars or webinars on topics that may interest your referrers. Topics could include recent research, treatment news and trends, that can help them do their job better.

11. Build

Consider your practice suppliers as partners. Make sure they're aware of who and how you help patients and understand how they can help you build your referrer base.

12. Treat

Consider your patients as partners, too. Let them know you view them as important and tell them you hope they'll do the same with you. Give a referral or positive feedback to patients. It's one of the best ways to get one in return.

13. Social

Update your LinkedIn, Facebook Page, Google+ and other social profiles so they consistently reinforce your offer and why you are special. Use regular content updates to improve the quality of your social channels. Maybe connect or reach out to referrers via social channels.

14. Ask

It never hurts to be direct, simply asks for referrals. You’ll get a lot more referrals if your timing is appropriate and you directly ask. As you’re completing treatment with a patient, simply ask if they know anyone who would benefit from similar treatments.

Many Happy Returns

There is always a way to improve referrals and the above list is just an overview.

Use these suggestions to jump-start your own idea generation and create a consistent referral process that works for your ideal target patients and your referral networks.

Be referable and focus on your ideal clients. Tap into your networks in a proactive way. By putting a referral system into place now, you are more likely to receive lead-boosting referrals throughout the year.

Talk to Us

If you would like to hear more contact us and see how we could help.

Check out our Referral Marketing to know more!

How to Manage Negative Reviews?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 26 Apr 2022 06:33:36 GMT

How to Manage Negative Medical Reviews?

Medical Reviews Are Essential

Google has made sure online Reviews are visible to everyone and are easily understood.

Generating more online reviews for your medical practice is an essential part of your practice’s online presence.

Hiding Reviews

Simply hiding from online review sites is not an option.

Whether patients are insanely happy or displeased with their experience or outcome it is more likely that they will take to the Internet to express their satisfaction or lack thereof.

Respond to Reviews

Regardless of whether the feedback is positive or negative, it is always in your best interest to respond, as more than half of patients expect to hear back from practice within a few days of writing an online review.

Other studies indicate that 78% of patients say that seeing a practice respond to an online review makes them believe that the practice cares about their patients.

How to Respond to an Online Medical Review?

When responding a patient review, utilise these best practices to ensure you don’t dig yourself into a hole:

Say “Thank You!” - Many people think that they should only respond to criticism or negative reviews. However, quite the contrary is true. If someone leaves you a positive note, be sure to express your gratitude and let them know how happy you are to have them as a patient.
Even a “Negative Review” - Thank them for their feedback. Whether you agree or disagree with the negative feedback, thank them for sharing their thoughts and expressing their concerns. Be sure to keep your tone civil to avoid any negative follow-up comments that could escalate the situation.
Take Reviews Offline Quickly - When you get a negative review, the last thing you want to do is respond with a comment that sparks an even nastier reply for everyone to see. Thank them for their feedback and let them know you are sorry for their experience and want to learn more. If they are not an identified patient, simply ask them how you can best get in touch with them (phone or email). This avoids a back-and-forth directly on your public reviews pages.
Give it 24 hours. If you receive a negative review, take some time to write a response, sit on it and see how you feel about your response after 24 hours. It’s easy to become defensive, especially if you don’t agree with the review. However, with your online reputation on the line, make sure that you always communicate in a calm, professional manner.
Highlight Practice Values - Emotions run high when it comes to medical work, and patients are be ill-informed and become opinionated. There are patients who believe a doctor is pushing them towards a procedure that is not in the patient’s best interest. When you get a negative opinion like this, help them understand your practice’s values and that your approach is a caring and outcome based approach.

Counter Negative Reviews with Positive Reviews

Remember, negative reviews aren’t the end of the world – especially when they’re countered by many positive reviews.

Many patients are able to form their own judgements and can tell when an online review is a one-time rant or if there seems to be an overall trend of poor service.

The most important thing is to show potential new clients that you do care about patient feedback and are dedicated to providing great service and care.

Learn How to Build Your Reviews

To find out how Quantum Digital can help you garner more positive patient reviews directly on your website, visit quantumdigital.com.au or call 1300 880 230 .

Orthopaedic Surgeon Website Design Adelaide

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 22 Apr 2022 05:11:20 GMT

Website Design Orthopaedic Surgeon

New Look Surgeon Website

Dr Nick Pourgiezis uses the most advanced Minimally Invasive Robotics Assisted techniques to perform joint replacement surgery of the knee and hip using high performing implants and an accelerated rehabilitation program to assist in returning patients to their chosen activities with comfort in the shortest possible time.

Services include: general orthopaedic & trauma surgery.

It occupies contemporary designed rooms in the Western Hospital, 168 Cudmore Terrace, Henley Beach, SA 5022

The purpose of the new orthopaedic surgeon website is to help attract patients and assist in the practice development.

Orthopaedic Surgeons Website Design

The new orthopaedic website design is fully mobile responsive and employs strong red-toned colours. This can be challenging when dealing with medical websites, but the design incorporates softening halftones with minimal palette variegation.

In an uncluttered and contemporary design to reflect professionalism.

Custom Medical Website Content

The website content creation followed the normal Clinical and Non-Clinical development methodology. The method allowed for content gap analysis and also minimal inputs by the client as the content was created by our experienced medical writers.

Medical Website Outcomes

The client was happy with the end result.

Website Support for Medical Practice

Medical websites are never complete, and as part of an ongoing support package, regularly make recommendations for improvement.

For this website, we are continuing to improve both user experience and function to ensure the website's improving online visibility.

Link to Active Orthopaedics Adelaide's Website

Weightloss Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 18 Apr 2022 00:01:43 GMT

Reshape Weightloss Website Design

About Dr Reshape Weightloss

Great team at reshape weightloss clinic including dietitian and exercise physiologist.
Highly experienced.
Dedicated to a healthier, slimmer you.
You will receive all the support you need in your journey to transforming to a healthier, slimmer you.

Reshape Weightloss is a weightloss clinic located in Liverpool, NSW.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Reshape Weightloss offers expertise and excellent service.

As well as reinforce the message that Reshape Weightloss offers a professional, caring, safe, and personalised service.

Target Audience

Reshape Weightloss offers weight loss services
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Melbourne Weight Loss Centre' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Appointments + Locations + Telephone Number

Link to Website: https://www.reshapeweightloss.com.au

Save With 2022 Budget

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 07 Apr 2022 00:26:24 GMT

Top Five Ways Your Practice Can Save Money

Increased Tax Deductions from 2022 Budget

During the 2022 Australian Budget, the treasurer said - practices would receive $1.20 back for every dollar spent on applicable digital adoption services.

These deductions will be for expenses between Tues, 29 March and 30 June 2023.

What Digital Services Are Included?

Accelerated deductions apply to costs incurred on eligible subscriptions to cloud-based services and depreciating assets that support digital adoption, such as:

Online payments systems,
Cybersecurity services,
Subscriptions to cloud-based services

Top Five Ways Your Practice Can Save Money

Medical Practices will be able to deduct an additional 20% of the cost incurred for many cloud-based services. Here are our top five:

Websites & Support Services,
Online Analytics & Automation,
Online Marketing Services,
Online Transactions (Booking, Billing or Payments)
Online Training & Education Services.

Invest in Digitising your Practice

Look at your planned investment in technology and digitisation.

So, in addition to the existing temporary full expensing measures (ending 30 Jun 23), this new measure will allow your practice to “boost” digital adoption.

As the goal is to improve efficiencies and output, the boost is capped at a maximum benefit of $25,000 per year,

How much Can Be Claimed?

Tax savings for expenses on medical practice digitisation will apply in both 2022 and 2023 years. Expenditures are capped at $100,000 and will attract a 20% boost. The timing for eligible expenditure are:

30 June 2022, the boost will be claimable in the next tax year, and
30 June 2023, the boost will be included in the same year.

Find Out More

If you are thinking of improving your website or online presence, book a time to learn how you can benefit from these services for less.

The easiest way to arrange a time to talk is to simply:

Click here - https://www.quantumdigital.com.au/book-an-appointment
Select a time that works for you (the calendar is Sydney time), and
We will confirm your booking promptly.

Source: Australian Budget 2022 - Budget Paper No. 2 page 27; and Budget 2022-23: More jobs and a strong economy page 16

Medical Website Audit

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 18 Mar 2022 05:53:20 GMT

What is a Medical Website Audit?

A website audit of a doctor’s website is an examination of page performance. When was the last time you gave your website a checkup?

Why Consider Healthcare Check Up for your Website?

If you are not regularly improving your website, or considering either a marketing campaign or a redesign, it is important to understand your current search engine optimization (SEO) effectiveness.

Auditing your website can determine whether or not it's optimised to achieve your traffic goals, and if not, how you can improve it to increase performance.

This post can act as an Audit Checklist to make sure your website is primed for maximum SEO and conversion results.

Medical Website Audit Benefits

Marketing Benefits include:

Website Performance Optimisation

Inspects the robustness of the technical framework and infrastructure,
Assess how friendly your website and content is to search engines,
Determines how easy it is for users to navigate and intuitively find content on your website

Search Engine Optimization

Identify any missed SEO opportunities
Remedy any content pitfalls or SEO issues (keyword stuffing, anchor text matches links)
Refocus your SEO efforts on patients first and search engines second to avoid misguided SEO practices

Conversion Rate Optimization

Re-evaluate your website's lead generation and conversion effectiveness
Find previously overlooked opportunities to convert visitors into appointments
Identify deficiencies in your landing pages so you can optimise them to boost conversions.

Medical Website Assessments

The Assessments to achieve the above benefits consider these:

Website Performance Assessment

Users Navigation - list pages to evaluate usability, visitor first design, overall navigability. Can patients easily find what they're looking for and how likely would they convert?
Value Propositions - easily accessible, simple yet intuitive design and page layout aren't too cluttered or void of internal links altogether.

Website's Speed

Reduce any large page sizes or long page load and server response times, image, CSS to improve your site speed.
fast-loading and optimised pages will lead to higher visitor engagement, retention, and conversions.

Medical Website SEO Assessment

Doctors' website performance is crucial to holding onto visitors,

Website Content Quality

Audit the content for valuable and detailed information about a particular topic
Ensure content is answering your target patients questions or supply with appropriate resources
Help patients understand what to do next?

Website Optimisation

Make sure all web pages follow on-page SEO best practices.

Review basic on-page SEO elements like URLs, page titles, meta description, and copy.
Learn which keywords are giving you the biggest gains in traffic and leads?
Assess keyword performance within your content strategy.

Medical Website Conversion Assessment

Optimised calls-to-action (CTAs), medical offers, and landing pages can play roles in the performance of your website. They can capture prospective patients' information that can be followed up. Examples can include downloads on landing pages, forms, quizzes and calls to actions.

Technical Assessment

Once you've addressed the three primary goals of a website audit a technical evaluation should be performed.

Mobile First Websites for Doctors

Is it a mobile-friendly website, Google ranks your mobile website first and most visitors find you on their mobile

Technical Error Free

An Audit should quickly highlight any errors, while often hidden, technical errors can undermine a website searchability. Errors can include Broken links, Duplicate data and tags

Optimised URLs

Excessive length, keyword stuffing, barriers to search engine indexing

Too Much JavaScript?

Search engines have challenges reading and accessing these, which could prevent your site from getting indexed.

Is Your Site Structure Optimised for Search Engines?

Your site structure is optimal for search engines. If pages on your site are not internally linked to from other pages on your site, those pages are less likely to be indexed.

Are You Defining How Your Web Pages Are Crawled and Indexed by Search Engines?

This can be done through various methods that include everything from robots files and tags, to sitemaps. These measures are a way for you to guide search engines toward your website's most useful content.

Robots Files or Tags

The robots meta tag controls how an individual page is indexed and served to users in search results. The robots.txt file allows you to specify how you would like your site to be crawled.

Public and XML Sitemaps

The website’s Sitemap is for search engines to review pages that get added to your site, all in one place. It offers an opportunity to tell search engines what pages on your site you want to be crawled and indexed.

Canonical Content

The canonicalisation of your website content helps to control URLs appearing in search results, and reduce issues related to duplicate content.

Free Site Audit

Website audits aren't easy, especially if you're not totally tech-savvy. We can perform a Site Audit for Free and make recommendations based on the findings.

Local Listings

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 18 Mar 2022 01:22:59 GMT

Local Listings for Medical Marketing

What is a Local Citation?

A local listing is a citation that includes your practice or doctor’s name, address, and phone number. These practice listings occur on local business directory websites.

They are different from listings on hospital websites, college and association websites and on social platforms.

Medical practices should actively manage these citations to ensure accuracy and consistency so they help patients and referrers discover your practice and reinforce your practice information to search engine algorithms.

Why Doctors Should Manage Local Listings?

Local Listings Impact Search Engine Rankings.

The number of citations a business accrues, the consistency and accuracy of the data they feature, and the quality of the platforms all influences your website’s ranking credibility.

Search engines like Google amass data about each business. If their search bots encounter consistency, your search engine trust factor increases.

Conversely, inconsistent data erodes search engine ranking.

Local Listings Impact consumers.

Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in new patient bookings.

Inaccurate citations, however, can either confuse or misdirect patients, leading to loss of reputation and revenue.

What are the Types of Local Citations?

Practice owners can add or request listings and backlinks from a variety of local platforms such as

Directories like White Pages, True Local, Yellow Pages, Hot Frog more …
Reviews like Yelp, RateMDS
Medical like hospitals, colleges, associations, and research website citations.
Search Engines like Google My Business, Bing, DuckDuckGo, Yahoo
News & Research like news media sites, communities, charity, blogs, research

Automatic Medical Practice Listings

Many Medical Practice Listings appear without any action. They can be scraped from public data and added to a Directory website. This can be both good and bad.

Unclaimed medical citations can be inaccurate, leading to out of date and inconsistent data on the internet. In most cases by claiming the citation your practice has the opportunity to take control and correct the listing info, preventing patient confusion or any negative impact on local search rankings.

What are the Components of a Local Citation?

The core components of a citation are your practice name, address, and phone number and can also include a reference or link to a designated page of your practice’s website.

In addition to this, a citation may incorporate some or all of the following elements:

Practice categories
Hours of operation
Driving directions
Practice description
Booking links
Images
Videos
Attributes

Reviews
Owner responses
Taglines
Links to social and other forms of media
Email addresses
Fax numbers
Alternate phone numbers
Geo-coordinates

All Doctors Should Nurture Their Practice Listings

Practices should be concerned about rankings, reputation, and revenue. Local citations are vital, given that they factor into all three of these areas.

Every practice should understand the risk/benefit scenario of a passive vs. an active approach to citation management and include local citation’s as a part of their marketing strategy.

Risks to a Passive Medical Listing Approach:

Neglecting citation development and management risks the following damage to rankings, reputation, and revenue:

A small/weak set of local citations,
Inaccurate citations,
Duplicate local business listings,
No awareness of user or competitor edits to local practice listings,
No strategy for discovering inaccurate data,
No strategy for managing citations in the event of rebranding, business moves, changes in phone numbers, hours of operation, or other data,
No strategy for promoting, discovering and managing reviews, and
Little control over how the practice is being represented across the web.

Benefits of an Active Medical Listing Approach:

Actively managing citations can positively impact rankings, reputation, and revenue via:
A robust, accurate citation set on major platforms,
Awareness, discovery, and correction of inaccurate data,
Permanent closure of duplicate local business listings,
A solid strategy for editing citation data in the event of rebranding, business moves, changes in phone numbers, hours of operation, or other data,
A solid strategy for discovering and managing reviews,
Maximum control over how the practice is being represented across the web

By weighing these risks/benefits, you’ll soon determine that active citation management can be neglected. It simply isn’t good business.

Local Citations Summary

Citations are publications of your core practice data on the Internet.

They influence patient discovery and local search engine rankings. Accurate citations positively impact rankings, reputation, and revenue, whereas inaccurate citations detract from these assets.

Due to the high stakes of these assets, active location data management is a necessity for all practices.

How We Can Help With Your Local Listings

Managing your Online Citations is a process and can help you grow your online visibility. We can help your practice list and manage these listings.

Orthopaedic Group Practice Brisbane

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 17 Mar 2022 08:28:12 GMT

Orthopaedic Surgeon Website Design

Medical Website Plan

Align Orthopaedics & Rehab is a state-of-the-art multi-disciplinary specialist practice with a strong focus on the treatment of musculoskeletal conditions and rehabilitation.

Services include: general orthopaedic & trauma surgery.

It occupies contemporary designed rooms in the Mater Private Clinic, part of the Mater Health Services complex in South Brisbane.

The purpose of the new orthopaedic surgeon website is to help attract patients and assist in the practice development.

Orthopaedic Surgeons Website Design

In an uncluttered and contemporary design to reflect professionalism.

Custom Medical Website Content

Medical Website Outcomes

The client was happy with the end result.

Website Support for Medical Practice

Medical websites are never complete, and as part of an ongoing support package, regularly make recommendations for improvement.

For this website, we are continuing to improve both user experience and function to ensure the website's improving online visibility.

Link to Align Orthopaedic Surgeons' Website

How to Setup Google My Business

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 08 Mar 2022 08:38:56 GMT

Google My Business & Maps

Why Setup Your Google My Business Account?

The purpose of creating a Google My Business and Google Maps profile is to:

Help your website and practice gain online visibility and appear in local searches
Help Google understand who, what and where you are
Allow patients quick access to your basic information and link to your website

With 80% of all searc hes using Google, local search results are very important, Google Maps is a key function of medical practice website SEO and Medical Practice Marketing online.

How to Set Up Google Maps

Step 1 - Google Profile Submission

Visit https://www.google.com/business/

Input your details including:
Business Name, Type, Address, Service Area,
Open Hours, Main Phone, Accessibility
From the Business (overview),
Images (Logo, Cover, Outside, Inside, Team, Services photos)
Service Description

Step 2 - Verify Your Location

When PIN Card Received go to your Google My Business profile page
Select Verify you location
Enter your PIN number

Step 3 - After GMB Verification

After verification of your location with Google, you can:

Update and expand your Google My Business information
Manage your Google Reviews
Add Blog Posts & Images

Medical Website SEO Checklist

Wed, 23 Feb 2022 05:23:54 GMT

Medical Website SEO Checklist

What we offer as Basic Website SEO

Standard SEO

Set up Google Search Console
Set up Google Analytics
Generate & submit a sitemap
Create a Robots.txt file
Check Search Console for manual actions
Make sure that your website is indexed

SEO Tools

Google Search Console
Google Analytics

Technical SEO

Leverage "Inspect URL" feature in Google Search Console
Ensure your website is mobile-friendly
Check your site's loading speed
Make sure you are using HTTPS
Check the page depth
Check for duplicate versions of your site
Use an SEO-friendly URL structure
Check canonical tags

Technical SEO Tools

Google Search Console
Google Analytics
Google PageSpeed Insights
Google's Mobile-Friendly test
Site Audit Tool
Structured Data Markup Helper
Merkle Schema Markup Generator

On-Page SEO

Check & fix duplicate, missing & truncated title tags
Find & fix duplicate, missing meta descriptions
Find and fix multiple H1 tags
Add title & meta tags, and page content

On-Page Tools

Content Audit
Topic Research
SEO Writing Assistant

Off-Page SEO

Link to Google Maps (where verified)
Build out Google Three Pack
Implement Google Local Schema
Link to existing Social Channels
List to Hospitals, Colleges and Associations

Off-Page SEO Tools

Build out Google Three Pack
Implement Google Local Schema
Link to existing Social Channels

Technical SEO

Ongoing review of above
Find & fix crawl errors
Regenerate & submit a sitemap after changes

Technical SEO Tools

Google Search Console
Google Analytics
Google Search Insights
Google's Mobile-Friendly test
Site Audit Tool

Advanced SEO Checklist

Adv On-Page SEO

Organise topic clusters
Find & fix keyword cannibalization
Update outdated content
Optimise images for SEO
Improve content readability

SEO Tools

Content Audit Tools
Topic Research
SEO Writing Assistant
Bing Webmaster Tools
Yoast
Dynomapper

Ongoing Technical SEO

Ongoing review of above
Find & fix crawl errors
Identify & fix broken links
Find & fix orphaned pages
Add structured data & FAQ Schemas
Regenerate & submit a sitemap after changes
Improve title & meta tags, and page content
Run a content audit and prune content

Technical SEO Tools

Google Search Console
Google Analytics
PageSpeed Insights
Google's Mobile-Friendly test
Site Audit Tool
Structured Data Markup Helper
Merkle Schema Markup Generator

More Keyword Research

Identify your competitors
Conduct a keyword gap analysis
Find your main 'money' keywords
Find long-tail keyword variations
Find question keywords
Analyse the intent of pages that rank
Create a keyword map
Prioritise by search volume & keyword difficulty

Keyword Tools

Keyword Tool like Keyword Surfer
Google Ads
Topic Research
People Also Ask
Answer The Public

Off-Page SEO

Set up and optimise Google My Business
Set up Bing Webmaster tools
Setup Link to Google Maps (where verified)
Extend Backlinks to all Social Channels
Build Listings Links from Local Directories
Analyse your competitor's link profile
Conduct a link intersect analysis
Steal your competitor’s broken backlinks
Leverage Digital PR
Implement the Skyscraper technique
Turn unlinked mentions into links

Off-Page SEO Tools

Backlink Audit
Backlink Analytics
Backlink Gap
Link Building tool
HARO
Prowly
Google My Business

9 Steps To Improve Your Medical Website Content

Wed, 23 Feb 2022 04:08:51 GMT

9 Steps To Improve Your Medical Website Content

Start With Keyword Research

Writing medical content that has strong SEO attributes means your content will focus on providing users with valuable information that answers their queries. Additionally, it means optimising for keywords and key phrases that help search engines understand your content.

By writing well-optimised content for your patients and search engines will improve your page or posts search relevancy and push you closer to the top of search engine results pages (SERPS).

By building an SEO strategy into your writing, you can aim to increase traffic to your site and grow your audience.

Over time (or even rather quickly), it can be cheaper, more consistent, and sometimes more effective than paid advertising.

How to Pick a Primary Keyword

When you’re writing with SEO in mind, it’s tempting to take as many keywords as possible and optimise the text for all of them. However, this may lead to convoluted, disorganised content.

So, pick one primary keyword and then dig deeper. Your primary keyword should be the main focus of the entire article.

Choosing high-volume keywords are popular, but they are also challenging to start ranking for in the short term.

Keyword difficulty can vary. Some may have high volumes with lower difficulty, while others may have lower volumes and higher difficulty scores. It depends on your niche!

Medicine can be quite competitive so it is best to target keyword phrases with low difficulty and high volume.

How to Pick Additional Keywords for SEO Writing

Additional keywords should be closely related to your primary keyword so that inserting them doesn’t change the article’s focus but instead supports the main keyword.

You can pick them from the topic clusters to the left, or 'Related' and 'Questions' tabs on top in the Keyword Magic tool.

Now that you’ve looked through and identified keywords you’re going to target, let’s dive into the next step: researching what is performing.

9 Steps to Create Great SEO Content

✍ Strong SEO Writing Needs Good Keyword Research

✍Create a Well-Optimized Meta Title

✍Create a Catchy H1

✍ Add Visual Content

✍ Make Your URL Readable

✍ Determine Search Intent and Identify the Right Format

✍ Optimize the Meta Description

✍ Content Structure and Readability

✍ Adjust Interlinking

Research Your Topic

In SEO, writing great content is the key. To write great content, you need to know two things:

Know who your audience is, and
Know what topics matter to them by answering questions they have and provide them with solutions.

Determine Search Intent and Identify the Rig ht Format

Search intent can be defined as what a user is searching for. Google devotes a lot of attention to teaching algorithms to evaluate user intent correctly and encourages content creators to answer the requests with relevant material.

The content format you choose, the message you convey, and the call-to-action you leave should depend on the search intent for a keyword. Search intent can be broken down into four distinct types:

Informational — the searcher is looking for specific information on a topic.
Navigational — the searcher is looking for a specific web page or site.
Commercial — the searcher is considering a purchase and wants to investigate their options.
Transactional — the searcher wants to purchase something.

Here are some standard terms that are used with these different types of keywords:

Informational: ‘guide,’ ‘tutorial,’ question words, such as ‘what,’ ‘how,’ or lists with ‘top,’ ‘best,’ ‘checklist’ in the title (e.g. ‘best music festivals 2021’).
Navigational: the name of a brand, product, or service (e.g., ‘ultra music festival’).
Commercial: product modifiers like ‘cheapest,’ ‘review,’ ‘comparison’ (e.g., ‘ultra music festival reviews’).

Transactional: ‘buy,’ ‘price,’ ‘coupon,’ etc. (e.g., ‘ultra music festival tickets’). The clue words will help you determine the type of search intent.

You may also want to type your keyword into the Google search bar to check for any SERP features that can help with identifying the keyword type:

Featured snippets may indicate informational intent
People Also Ask may also indicate informational intent
Site links may indicate navigational intent
Google Ads may indicate commercial or transactional intent
Google Shopping ads may indicate commercial or transactional intent

Considering the search intent and keyword type, you can now identify the best format for your article.

This is where manual search can help you — look at competitors’ pages that are already ranking in the top 10 for your keywords. Are they step-by-step guides, or maybe a list of different options? What do the articles call for? What are their titles, i.e., how do they describe their piece for search results?

Also, you can use Topic Research to quickly find out what people on the internet ask about the topic.

The Mind Map within the tool presents a ready list of potential topics to cover. You can choose any of them to see the exact questions people ask:

3. Create a Well-Optimised Meta Title

Your article’s headline is not necessarily the title shown in search results. Consider that your article has two headings: the H1 tag displayed on the page and the meta title tag shown in the search results snippet.

They can be closely related or similar, but they don’t necessarily have to be identical. The most important thing when writing for SEO is that each tag must contain your target keyword.

Although the H1 tag is one of the signals showing search engines how the page is structured, the meta title is more important for SEO purposes.

The meta title introduces your content to the audience. That's why it's often the primary piece of information a user uses to decide which result to tap on, especially when searching on mobile.

To make your title attractive for both search engines and searchers, follow the basic rules:

Write a unique title for each page. If you use the same title on different web pages, Google can show an alternative title instead of yours.
Consider the user intent. Choose a title that indicates what problem users will solve or the benefit they will get from reading your content. Include the clue words to catch users’ attention and entice them to click.
Keep the title between 15 to 40 characters long. The maximum length is approximately 60 characters - any text beyond that can be truncated automatically.
Include your target keyword in titles. Search engines use titles to understand whether the content is relevant to the query. However, don't over-optimize.

4. Create a Catchy H1

If you need to add more creativity to your article, there’s a little more room in the H1 tag than in the title tag. Here’s what you need to consider when writing your H1 heading:

Create a unique H1. This will help prevent visitors from getting lost between similar pages on your site.
Use words like 'how', 'why', 'what', and 'where'. This way, you help people understand what they will find on the page below — guides and how-to articles also drive 2x more traffic than other types.
Use numbers like 'top 10', '5 best', 'N things…', etc. Articles with list headlines get 2x more traffic and 2x more social shares than other types.
Describe what is discussed in the text body. The H1 of the page should describe the content; otherwise, Google regards the discrepancy as low content quality.

Topic Research can help you quickly find the most resonating headlines. After entering a topic, you’ll instantly see popular headlines that have the highest amount of backlinks and social engagement.

5. Optimise the Meta Description

The meta description is what users see under the page title in Google results. It can be the perfect way to encourage a user to click on your link over your competitors’ if you write it carefully.

To properly optimise the meta description, there are five basic recommendations:

Make sure that every page on your site has a meta description. Also, create meta descriptions that accurately describe the specific page.
Include a relevant keyword in the meta description.
Keep them about 1-2 sentences (140-160 characters) long. Even though there’s no limit on how long a meta description can be, search result snippets are typically truncated to fit the device width.
Meta descriptions don't just have to be in sentence format; it’s also a great place to include the critical information scattered throughout a page. For example, product pages might have a price, age, manufacturer in their description. These descriptions become even more attractive for both search engines and users.
Target an emotion and add a call-to-action if it’s relevant.

The meta description is one of the best ways to grab the attention of new visitors, so give this optimization step enough attention.

6. Content Structure and Readability

Imagine you open one of the results in the SERP, and there’s one continuous piece of text. How likely would you be to continue reading? You’ll probably try to use the Ctrl+F shortcut or just leave to find a better-structured article.

Good structure is an essential element of high-quality content development. Subheadings make your content scannable and easier to read. According to our study, 36% of articles with H2 and H3 tags have higher performance in terms of traffic, shares, and backlinks.

Here are some recommendations on how to make your content readable:

Make your text long if it’s necessary. Long reads of 3000+ words get 3x more traffic, 4x more shares, and 3.5x more backlinks than articles of average length (901-1200 words). But this doesn’t mean that a short article is bound to rank poorly — it depends on what users need.
Consider adding a table of contents. If the article is long, add a table of contents at the beginning of the article to let visitors quickly go to the desired section.
Use H2 and H3s. Well-structured articles with both H2 and H3 tags are more likely to be high-performing. Structure the article to make it easier for the user to understand the content, but don’t overdo it by making the structure too complex with multiple subheadings.
One paragraph equals one idea. Divide the content into logical, digestible segments to keep readers engaged.
Answer user questions. Attract users' attention by including their questions in subheadings.
Highlight important ideas. You can use bold font or change the font size. This helps to emphasise, makes the text easier to follow, and helps cement the main ideas in users’ minds.
Divide long sentences. Just like breaking your content up into paragraphs, divide long sentences into shorter ones.
Use bullets and numbered lists. Using them, you can convey large amounts of information in a concise form. Bullet points also increase your chances of getting a Featured Snippet.

Add Visual Content

Besides optimising your writing for SEO, images are an essential piece of the content puzzle.

Different visuals across a page can help convey information to the user better and circulate your content better.

Use infographics, checklists, templates, and other types of visual content to deliver value to your audience faster and in a more catchy way.

The more valuable, engaging, and relevant content is, the more backlinks you are likely to get. Backlinks from authoritative websites make your content trustworthy for Google. Thus, the search engine ranks it higher.

The other benefit of pictures and videos to any blog post or copy is that they can be ranked in the Images and Video sections of Google and even get into Featured Snippets and attract additional traffic.

Be sure to optimise your visual content. Below, you’ll find the main things you should do.

Reduce the image size.

Images are often the most significant contributor to overall page size and can make pages slow and expensive to load. If you resize images to their maximum display dimensions, you'll almost always find that your site loads faster, bringing improved SEO benefits and a better user experience.

PRO TIP: analyse your site speed with PageSpeed Insights.

Create descriptive image names.

Using 'music-festival-people.jpg’ is a much clearer way to tell what an image shows than ‘IMG00353.JPG.' Change a generic filename to a descriptive name to give Google clues about the subject matter of the image.

Add alt tags.

Alt tags provide a text alternative to an image for search engines and those using screen readers to access a web page.

There are a few best practices when adding image alt texts:

Describe the contents of an image in as much detail as possible. This will help it rank on Google Image Search and give context about how it relates to your page's content.
Make alt tags relevant to the topic of the page that it is on.
Be sure to write unique alt texts that describe the specific contents of the image rather than repeating the page's main target keyword or other images’ alt tags.

Find more tips to help you optimise images in our guide.

Make Your URL Readable

It’s essential to write a quality URL that clearly describes the page's content to help your readers understand what the page will be about.

URLs get copied and pasted regularly, and sometimes when a link has no anchor text, the URL itself serves as the anchor text. In other cases, users can hover on the text to see the link in the lower-left corner of the browser window. A readable URL explains what is inside.

Which of the links would you trust more: ‘https://www.example.com/endometriosis-diagnosis/’ or ‘http://www.example.com/index.php?id_sezione=360&sid=3a5ebc944f41daa6f849f730f1’?

A site's URL structure should be as simple as possible. Remember that based on only these few words, users’ brains decide whether this content is helpful for them or not.

Here is what Google recommends to keep a URL readable:

Use punctuation in your URLs, and use hyphens (-) instead of underscores (_) between words.
Make your URL descriptive and match the page's primary keyword.
Use lowercase rather than mixing in capital letters.
Make it as short as possible while still describing the contents of the page.

Adjust Interlinking

Internal links are links that point from one page to another on your website. Having a solid internal linking structure ensures that you point users and search engines to valuable, relevant pages with other content to reference.

According to Google: "Some pages are known because Google has already crawled them before. Other pages are discovered when Google follows a link from a known page to a new page.”

Internal linking helps search engines.

To add your site pages to its massive database of discovered URLs, Google sends robots to investigate your site. Robots fetch a few web pages and then follow the links to find new URLs. So, for search engines, interlinking is used to discover contextually relevant content on your site.

Besides showing your site's structure and offering relevant content, internal links pass authority between pages and ultimately may improve rankings. If a page, for instance, has authoritative external links pointing to it, it will have built up a PageRank score. This authority can then be passed to another page of your site by way of internal links.

Internal linking helps people.

For users, interlinking is also a significant element in helping to navigate and find more helpful information on your website.

Internal linking should not be done once, but something that needs to be monitored constantly. Here are our suggestions on how to create internal linking.

Conduct an audit.

An audit of existing content will help you understand which topics your content covers and which ones it doesn’t, which articles are relevant and worth referring to, and which ones are worth updating, etc.

The Semrush Site Audit Tool has a Thematic Report checking your site’s internal linking, showing:

How reachable your articles are — how many clicks are required to get them from the main page.
The pages that have a weak Internal LinkRank and those passing most Internal LinkRank — this can help you identify the less and more authoritative pages on your site.
Internal link issues — errors, warnings, or notices relating to internal links.

Optimise internal linking.

Find relevant content on the site and add links pointing to new articles. This can help to improve your website architecture and decrease your bounce rate.

You can also optimise your internal linking according to the buyer’s journey to make them move to the next stage. Awareness content should link to Consideration articles, and Consideration articles should link to Decision content, not the other way around.

To make readers interested in other content and make moving through the funnel easier, add related articles at the end of each post.

3. Build your internal linking strategy.

Make a list of the content hub pages to help you build out topic clusters to better understand your site architecture. These pages often drive the most valuable traffic to your site and typically target your main keywords with the best content.

Create topic clusters using internal links. This means that you associate the main hub page for a particular topic with a group of supporting pages to add depth to the topic. You can create a spreadsheet for each topic cluster first and then add links.

Create the right anchor texts. Make them relevant to the article you’re linking to, place them naturally, and consider using the longer-tail variants of your keywords. They could help to boost the rankings for that specific term for your target page, so long as it’s written in a way in which people genuinely search.

Doctors Profile Page for Medical Websites

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 16 Feb 2022 02:15:41 GMT

About a Doctor's Profile Page

Impress and Reassure

Your medical website's doctors profile pages are often the most visited web page on your website. They are very important to get right.

A great doctors profile page should simply impress your visitors and reassure them that they are in safe hands.

The content should be easy to read on a mobile and cover all the key bases including:

Clinical Focus and Expertise
Qualifications, Fellowships, Memberships, and Prizes
Registrations, Accreditations & Hospital Admissions
Ongoing Training & Courses Attended
Presentations, Publications & Conferences
Endorsements & Research

View Profile Examples

Portrait Photos

Patients want to see you before they pick up the phone. A poor portrait can let you and the whole website down. A great photo can reinforce your approachability and even credibility.

Read more about Doctors Portraits and view examples

Doctors Profile Page Form

Google Reviews for Doctors

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 11 Feb 2022 03:20:02 GMT

Google Reviews for Doctors

Who Reads Your Reviews

Did you know that 44% of patients are looking online to research their doctors, and 1 in 5 are using online doctor rating sites?

And when people research a doctor online, it’s likely that Google Healthgrades will be one of the first listings in their search results.

The Trouble With Review Websites

Many clients don't like and don’t trust review websites, but when they get a negative review they get religion quickly.

Whether they are reviewed on Google, Yelp, RateMDs, or Healthengine, a negative review typically results in a telephone call to us asking how it can be removed. Unfortunately, in most cases the answer is sorry if the website will not remove the commentary (positive or negative, factual or true).

Patients rely on them more and more and the review websites know it.

Where Are Reviews Heading?

Look at Healthgrades in the US. Healthgrades create health care quality ratings using administrative data (such as claims data and state abstract data) to rate the performance of hospitals and doctors.

According to recent research, nearly half of all American healthcare patients visit healthgrades.com seeking trustworthy information to give them confidence in choosing a new doctors or provider.2 Healthgrades hosts a database of 3 million healthcare providers throughout the United States.

How Healthgrades Works

Healthgrades like other review websites use processes and algorithms to compile, adjust and generate their ratings. Although there is limited information provided by Healthgrades about publishing reviews, most reviews are automatically published.

We typically see that most patient reviews are published and appear instantly after they are submitted on the Healthgrades website. Yelp and Google, on the other hand, have algorithms where all reviews may not ever be published.

Tips on Review Websites

Most doctors have automatic listings or profiles on many review websites. However, we find that often the default information is incorrect or incomplete.

At Quantum Digital we take care of these listings on our clients behalf, regardless, It is very important for you to confirm and update information in your profile, and also ensure it is linked to your website.

Here are 4 simple steps to make Review Websites part of your off-site practice marketing plan:

1. Claim Your All Review Website Profiles

Search your name in Google and Bing

Find which Directory or Review website lists you
Register or Claim your profile.
Charge of the information in your online profile.
Register yourself and create a profile on websites you are not listed with

2. Add Your Picture

You likely already have a professional headshot, so add it to your profile!

Patients can see who they’re researching and will form a personal connection with you. It humanizes you and it’s more professional than having a generic avatar representing you.

3. Add Awards, Certifications, and Specialties

Highlighting your professional certifications builds an additional level of trust with patients, and it will result in more engagement with your profile.

Be sure to include all of your offerings, especially your areas of expertise. Some patients also search for doctors who offer specific specialties, like MIS or robotic surgery, for example. You can also include a list the medical journals and publications where your published work can be found.

4. Add More Information

You should also add additional information to your profile. This will help boost your profile in the search engines, thus building trust with people who are seeking doctors with your services.

The most important information to include is a photo; insurance carriers and plans accepted; care philosophy; patient satisfaction (ratings and reviews); provider responses to patient reviews; conditions treated; and procedures performed.

Encourage your patients to review you online - Google is the best place in Australia to do this but other websites like TrueLocal, Facebook, RateMDs and other services are effective as well.

Remember, positive reviews are great for search engine optimisation and can also help you maintain a good online reputation.

Get More Reviews

Your Off-site profiles can be a powerful tool for acquiring new patients. Make sure they are complete and fully optimised to best promote your practice.

If you need assistance

Claiming and updating your off-site profiles,
Attracting more positive reviews

Call Quantum Digital, we are happy to help BOOK A TIME TO DISCUSS

Sources:

PewInternet.org
Stax web survey and analysis, March 2017

Dr Prasad Athreya Orthopaedic Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 11 Feb 2022 02:03:47 GMT

Dr Prasad Athreya, Foot & Ankle Surgeon Website Design

About Dr Prasad Athreya

Dr Athreya is an Australian trained Orthopaedic Surgeon specialising in Paediatrics and Foot & Ankle surgery. He has a special interest in adult Diabetic Feet.

He is located at Specialist Services, Suite 3, 12 Mons Rd Westmead Private Hospital, Westmead NSW, 2145, Australia.

Dr Prasad offers the following services:

Bunions & Toe Deformities
Foot & Ankle Arthritis
Diabetic Feet
Paediatric / Children's
Ankle Joint Replacement
Achilles Tendinitis
Ankle Instability
Trauma/Fractures

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Prasad offers expertise and excellent service.

As well as reinforce the message that Dr Prasad offers a professional, caring, safe, and personalised service. He is an Australian trained Orthopaedic Surgeon specialising in Paediatrics and Foot & Ankle surgery. He has a special interest in adult Diabetic Feet.

Target Audience

Dr Prasad offers a full health care service to patients who are suffering from orthopaedic conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the logo
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Prasad's recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Buttons for TELEPHONE

Navigation:

Link to Website: https://www.drprasadathreya.com.au/

Northern Beaches Cosmetic Surgery Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 10 Feb 2022 07:29:01 GMT

Northern Beaches Cosmetic Surgery Website Design

About Northern Beaches Cosmetic Surgery

The Cosmetic Surgery Belrose Sydney is a full licensed medical and surgical cosmetic centre. It is operated by all highly qualified medical professional doctors. It is located in beautiful Sydney Northern Beaches hinterland Austlink Business Park, Belrose.

The practice offers full range of cosmetic services including non-invasive procedure, surgical procedure, laser and ultraformer treatment. It embraces the latest technology of cosmetic instruments and surgical techniques.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Northern Beaches Cosmetic Surgery offers expertise and excellent service.

As well as reinforce the message that Northern Beaches Cosmetic Surgery offers a professional, caring, safe, and personalised service.

Target Audience

Northern Beaches Cosmetic Surgery offers a wide range of surgical and non - surgical procedures
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Northern Beaches Cosmetic Surgery' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number
RHS - Make an Appointment
RHS - Location

Link to Website: https://www.northernbeachescosmetic.com.au/

Claim Your .au Domain?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 04 Feb 2022 01:02:33 GMT

What is the New “.au” Direct Domain?

For a while, people have been requesting shorter domains for Australia. In response, the au Domain Administration (auDA) has announced that they will make .au direct domains available to the public from 24 March 2022.

With the release of the new .au domain, businesses and individuals will have a shorter and more memorable domain name.

Why Get a “.au” Domain?

If you already have a .com.au, .net.au or other second-level .au domain, you’ll definitely want to get the matching “.au” domain.

A “.au” domain gives your patients an address that’s easier to type and remember and stops someone else from snagging it.

If someone else registers your “.au” domain they could take a chunk of your traffic with it. This could add to patient confusion.

What Does a “.au” Domain Look Like?

A domain registered for “mypractice.com.au” will be offered the shorter “.au” version eg: “mypractice.au”

Understanding Domains?

Want to brush up on what is involved with a domain name or understand the terminology better go to our pages:

Who Will Be Offered “.au” Domains

If you currently own “mypractice.com.au”, you will be able to apply to claim and register the equivalent “mypractice.au”

Who Is Eligible to Register a “.au” Domain?

Anyone with an Australia Presence is eligible to register for a “.au” direct domain name through an auDA accredited registrar. This means the applicant must be an Australian resident or registered entity, or an entity issued with an ABN.

Registrants of the existing .au domain, such as com.au, net.au, org.au, asn.au, id.au, gov.au and edu.au, will be able to participate in the Priority Allocation Process, which runs from UNTIL 20 SEPTEMBER 2022.

During the six-month priority allocation period, existing holders of a .au domain have first rights to apply for priority status to register the .au direct match of their name, if they choose.

Failure to Apply for a “.au” Domain

If registrants do not apply, the “.au” domain will be made available for registration by the public on a first-come, first-served basis after this six-month period.

What To Do Next?

If we manage your domain:

Let us know if you want us to apply for a Direct “.au” Domain by email with the following:

Your Name
Your Practice
Your Domain(s)

If you manage your domain:

Contact your domain manager or domain registrar and submit your Priority Status application.

Please note, you will be unable to update the registrant information associated with your existing domain name while your application is active. It is important to make sure it is up to date before you lodge your application.

Contested Domain Names

When more than one person will apply for the same reserved “.au” direct name, this is referred to as a contested name.

For example, registrants for mydomain.com.au, mydomain.net.au and mydomain.org.au are all eligible to apply for Priority Status to register mydomain.au.

These cases will be resolved based on the existing domain name licence creation date and priority cut-off date of 4 February 2018.

The domain names created on or before the cut-off date of 4 February 2018 are classified as priority Category 1.

On the other hand, domain names created after the cut-off date of 4 February 2018 are classified as priority Category 2. For example, the registrant for mydomain.com.au has a creation date of 1 March 2019, so the application for mydomain.au is classified as priority Category 2.

Remember there is no obligation to apply to register the .au direct exact match of your existing domain name. If you won’t register, your existing domain name will continue to operate as normal as long as you keep your registration up to date.

Westside Sports Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 01 Feb 2022 07:36:52 GMT

Westside Sports Clinic Website Design

About Westside Sports Clinic

Westside Sports Clinic offers an integrated sports clinic with a wide range of services to provide the highest level of care to our patients. Specialising in Orthopaedic surgical solutions for hip, knee and shoulder conditions and injuries including post-rehabilitation, physiotherapy and joint replacements.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Westside offers expertise and excellent service.

As well as reinforce the message that Westside offers a professional, caring, safe, and personalised service.

Target Audience

Westside offers an integrated sports clinic with a wide range of services to patients who are suffering from orthopaedic conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Westside’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - search icon

Link to Website: https://www.westsidesportsclinic.com.au/

New England Hip and Knee Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 01 Feb 2022 07:19:38 GMT

Dr Neil Ferguson Website Design

About Dr Neil Ferguson

Dr Neil Ferguson has been an Orthopaedic Specialist in Armidale since 2016 and is committed to providing a world class evidence-based orthopaedic service, in a rural setting.

Since being in Armidale Dr Ferguson has built up a busy practice, performing around 200 joint replacements per year. He embraces the latest technology to provide the very best service to his patients and is very proud to be the first (and currently only) surgeon in regional NSW to have the ground-breaking Mako robot to help in performing joint replacements.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Neil Ferguson offers expertise and excellent service.

As well as reinforce the message that Dr Neil Ferguson offers a professional, caring, safe, and personalised service.

Target Audience

The orthopaedic specialist offers a full health care service to patients who are suffering from orthopaedic conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Ferguson’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + Icon

Link to Website: https://www.newenglandhipandknee.com.au/

Dr Ryan du Sart, Orthopaedic Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 01 Feb 2022 06:45:04 GMT

Dr Ryan du Sart, Orthopaedic Surgeon Website Design

About Dr Ryan du Sart

Dr Ryan du Sart is an internationally trained orthopaedic surgeon specialising in hip, knee, shoulder, foot and ankle surgery.

He has a solid education, extensive experience and a commitment to enhance the quality of life of his patients. This is exemplified by proven patient outcomes. He is a no gap provider with all major health funds.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Ryan du Sart offers expertise and excellent service.

As well as reinforce the message that Dr Ryan du Sart offers a professional, caring, safe, and personalised service.

Target Audience

The orthopaedic specialist offers a full health care service to patients who are suffering from orthopaedic conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr du Sart’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + Icon

Link to Website: https://www.ryandusart.com.au/

Dr Roger Brighton Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 27 Jan 2022 08:03:14 GMT

Dr Roger Brighton Website Design

About Dr Roger Brighton

Dr. Roger Brighton is an Orthopaedic Surgeon working in Sydney, Australia, subspecialising in Hip and Knee Replacement, Knee Arthroscopy and Knee Ligament reconstruction.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr. Roger Brighton offers expertise and excellent service.

As well as reinforce the message that Dr. Roger Brighton offers a professional, caring, safe, and personalised service.

Target Audience

The orthopaedic specialist offers a full health care service to patients who are suffering from orthopaedic conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr. Roger Brighton’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + Icon

Link to Website: https://www.rogerbrighton.com/

Surgery Brisbane, Dr Michael Hatzifotis Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 27 Jan 2022 07:32:56 GMT

Surgery Brisbane, Dr Michael Hatzifotis Website Design

About Dr Michael Hatzifotis

Dr Michael Hatzifotis is a General Surgeon specialising in Bariatric (Weight Loss) and Laparoscopic Surgery. He has performed more than 4,000 Bariatric procedures since 2008.

He is extensively trained in the full spectrum of Bariatric Procedures in the United States, Europe & Australia

Dr Hatzifotis provides patients with the most current surgical advances in Metabolic and Weight Loss Surgery.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Michael Hatzifotis offers expertise and excellent service.

As well as reinforce the message that Dr Michael Hatzifotis offers a professional, caring, safe, and personalised service.

Target Audience

Dr Michael Hatzifotis offers weight loss services
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Melbourne Weight Loss Centre' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number

Link to Website: https://www.surgerybrisbane.com.au/

Advanced Surgicare Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 27 Jan 2022 03:21:44 GMT

Advanced Surgicare Website Design

About Advanced Surgicare

Advanced Surgicare is a leading specialty and weight-loss surgery center in the Sydney area. Dr V. Kuzinkovas is a top bariatric surgeon, providing treatment from his offices located in Kogarah, Campbelltown, and Bella Vista.

Dr. Kuzinkovas provides patients with the highest quality surgical services and offers a wide range of procedures within the scope of Laparoscopic General, Weight-Loss, and Upper Gastro-Intestinal Surgery.

It provides the patients with the highest quality surgical service and offers the range of procedures within the scope of Laparoscopic General, Weight Loss and Upper Gastro-Intestinal Surgery.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr V. Kuzinkovas offers expertise and excellent service.

As well as reinforce the message that Dr V. Kuzinkovas offers a professional, caring, safe, and personalised service.

Target Audience

Dr. Kuzinkovas provides patients with the highest quality surgical services
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Advanced Surgicare' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + icon
RHS - Book an Appointment

Link to Website: https://www.advancedsurgicare.com.au/

Melbourne Weight Loss Centre Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 27 Jan 2022 02:58:15 GMT

Melbourne Weight Loss Centre Website Design

About Melbourne Weight Loss Centre

Melbourne Weight Loss Centre provides a specialised surgical weight loss treatment service for people who are morbidly obese and especially for those with obesity-related illnesses. The management of severe obesity requires a life-long commitment from the affected individual which involves in the combination of bariatric surgery, dietary and lifestyle changes in order to achieve better health outcomes. We are committed to helping you through this journey to living a healthier, longer and more fulfilling life.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Melbourne Weight Loss Centre offers expertise and excellent service.

As well as reinforce the message that Melbourne Weight Loss Centre offers a professional, caring, safe, and personalised service.

Target Audience

Melbourne Weight Loss Centre offers weight loss services
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Melbourne Weight Loss Centre' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number

Link to Website: https://www.melbourneweightloss.com.au/

Brisbane Bariatric Centre Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 25 Jan 2022 07:25:56 GMT

Brisbane Bariatric Centre Website Design

About Brisbane Bariatric Centre

Dr. Justin Greenslade is an Upper Gastrointestinal and Bariatric surgeon who, having completed his advanced surgical training in Queensland, went on to complete four years of further sub-specialty training in upper gastro-intestinal surgery, liver and gall bladder procedures and obesity surgery both interstate (Adelaide) and overseas (Edinburgh and Sheffield, UK).

Since returning to Australia in late 2005, he served as the Director of Surgery at the QEII Hospital in Brisbane for almost four years. Subsequently, he has built up a full-time private practice at Greenslopes Hospital, which is now almost completely devoted to obesity surgery.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr. Justin Greenslade offers expertise and excellent service.

As well as reinforce the message that Dr. Justin Greenslade offers a professional, caring, safe, and personalised service.

Target Audience

Upper Gastrointestinal and Bariatric surgeon offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr. Justin Greenslade' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number

Link to Website: https://www.brisbanebariatrics.com.au/

Gastro Medicine and Endoscopy Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 25 Jan 2022 06:51:42 GMT

Gastro Medicine and Endoscopy Website Design

About Gastro Medicine and Endoscopy

Since 2007, GastroMedicine & ENDOSCOPY (GME) as a group has grown to cater for a large population of patients who come from all areas of South-East Melbourne (from Elsternwick across to Glen Waverley, Wantirna and Fern Tree Gully; from Narre Warren to Cranbourne and the entire Mornington Peninsula region extending to Hastings and Sorrento).

All three Day Hospitals in Mornington, Springvale and Rosebud have been purpose built for endoscopy, and we cater for a diverse group of patients who have common gastrointestinal conditions, and those with rare pathologies that require astute clinical acumen to make the diagnoses.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that GME offers expertise and excellent service.

As well as reinforce the message that GME offers a professional, caring, safe and personalised service.

Target Audience

GME cater diverse group of patients who have common gastrointestinal conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing GME Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like GME ’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Request an Appointment button
RHS - Telephone Number
RHS - Patient Forms button

Link to Website: https://www.gastromedicine.com.au/

Berwick Integrated Care Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 25 Jan 2022 06:31:46 GMT

Berwick Integrated Care Website Design

About Berwick Integrated Care

A streamlined model of care is offered through Integrated Care clinics with surgeons, physicians, specialist nurses and allied health professionals attending at the same time, making it easy for you to get the best quality care in one place and at one time- easily, conveniently and stress free.

Berwick Integrated Care is conveniently situated at Level 2, 55 Kangan Drive, Berwick.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Berwick Integrated Care offers expertise and excellent service.

As well as reinforce the message that Berwick Integrated Care offers a professional, caring, safe, and personalised service.

Target Audience

The Berwick Integrated Care offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Berwick Integrated Care’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name + Logo
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: http://www.berwickintegratedcare.com.au/

A/Prof Beverly Fosh, Breast & General Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 25 Jan 2022 06:13:59 GMT

A/Prof Beverly Fosh, Breast & General Surgeon Website Design

About A/Prof Beverly Fosh

A/Prof Beverley Fosh practises as a General Surgeon with a special interest in Breast and Surgical Oncology and is a Consultant Surgeon at Modbury Hospital.

A/Prof Beverley’s special interest is Breast surgery, for assessment, diagnosis and treatment of both benign and malignant disease, combining the best techniques of plastic surgery and oncology surgery to remove the cancer whilst maintaining the natural shape of the breast. She works closely in a Multi-Disciplinary Team with Plastic Surgeons, Radiologists, Oncologists, Pathologists, Radiotherapists as well as Breast Care Nurses and Clinical Psychologists to give a holistic approach of care to each patient with cancer.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that A/Prof Beverley Fosh offers expertise and excellent service.

As well as reinforce the message that A/Prof Beverley Fosh offers a professional, caring, safe, and personalised service.

Target Audience

The A/Prof Beverley Fosh offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like A/Prof Beverley Fosh’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drbevfosh.com.au/

Dr Robert Gandy, Gastrointestinal Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 25 Jan 2022 05:45:52 GMT

Dr Robert Gandy Website Design

About Dr Robert Gandy

Dr Robert Gandy is a specialist General, Upper GI, bariatric (weight loss) and HPB (Liver, pancreas, and gallbladder) surgeon. He also specialise in all types of hernia surgery. Over 90% of the surgery that he perform is minimally invasive (laparoscopic).

He aims to provide patients with professional personalised care throughout the duration of patient's illness and into the future.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Robert Gandy offers expertise and excellent service.

As well as reinforce the message that Dr Robert Gandy offers a professional, caring, safe and personalised service.

Target Audience

Dr Robert Gandy offers health care services to individuals who are having issues with there gastrointestinal conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Robert Gandy’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Location + icon
Center - Logo + Name
RHS - Appointment
RHS - Telephone Number

Link to Website: https://www.keyholesurgeon.com.au/

Melbourne Weight Loss Surgery Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 08:17:27 GMT

Melbourne Weight Loss Surgery Website Design

About Melbourne Weight Loss Surgery

Melbourne Weight Loss Surgery patients receive exclusive, long term access to our specialists, meaning you’ll always have support when you need it.

If you're serious about losing weight and keeping it off for good, our group of specialist health care providers will support you throughout your surgery and beyond.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Melbourne Weight Loss Surgery offers expertise and excellent service.

As well as reinforce the message that Melbourne Melbourne Weight Loss Surgery offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Melbourne Weight Loss Surgery' s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Location + icon
Center - Logo + Name
RHS - Appointment
RHS - Telephone Number

Link to Website: https://www.melbweightloss.com.au/

Melbourne Gastro Eosophageal Surgery Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 08:12:55 GMT

Melbourne Gastro Eosophageal Surgery Website Design

About Melbourne Gastro Eosophageal Surgery

Mr. Hii , Miss Ward , Mr. Read and Dr. Winter of Melbourne Gastro-Oesophageal Surgery offers thorough consultation and assessment to support patients in making informed decisions about their conditions and potential surgical procedures. Our surgeons believe that optimal surgical performance and attention to detail while caring for patients is essential for achieving the best results.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Melbourne Gastro-Oesophageal Surgery offers expertise and excellent service.

As well as reinforce the message that Melbourne Gastro-Oesophageal Surgery offers a professional, caring, safe, and personalised service.

Target Audience

a gastro-oesophageal surgeon offers services to individuals who are having issues with there gastro-oesophageal conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Melbourne Gastro-Oesophageal Surgery’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Location + icon
Center - Logo + Name
RHS - Appointment
RHS - Telephone Number

Link to Website: https://www.mgos.com.au/

Circle of Care Institute of Weight Control Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 08:05:52 GMT

Circle of Care Institute of Weight Control Website Design

About Circle of Care

Circle of Care is a leading contributor to the Bariatric Surgery Registry which is a clinical quality and safety registry with the primary objective of measuring outcomes of patients undergoing bariatric surgery in Australia and New Zealand

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Circle of Care offers expertise and excellent service.

As well as reinforce the message that Circle of Care offers a professional, caring, safe, and personalised service.

Target Audience

a bariatric surgeon offers a full services to patients who seeks bariatric surgery
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Circle of Care’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Location + icon
Center - Logo + Name
RHS - Appointment
RHS - Telephone Number

Link to Website: https://www.circleofcare.com.au/

Dr Alex Alexander, Obstetrician & Gynaecologist Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 07:56:22 GMT

Dr Alex Alexander, Obstetrician & Gynaecologist Website Design

About Dr Alex Alexander

Dr Alex Alexander is a consultant Obstetrician and Gynaecologist based in South Brisbane (Woolloongabba) facing the Mater Hospital.

He is affiliated with the Mater Private Hospitals and is a Senior Specialist at Queensland Fertility Group (QFG)

Dr Alexander has extensive experience in all aspects of infertility and fertility treatment, including IVF, recurrent pregnancy loss, reproductive endocrinology and laparoscopic surgery, menstrual disorders, endometriosis, fibroids and cervical dysplasia and provides continuity of care to his patients from the start of their fertility journey throughout their pregnancy and beyond.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Alex Alexander offers expertise and excellent service.

As well as reinforce the message that Dr Alex Alexander offers a professional, caring, safe, and personalised service.

Target Audience

Dr Alexander offers a full health care service to couples who wants to have a child from firtility to chidbirth
Target patients are both male and female patients
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Alex Alexander’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
LHS - Social Media links + icons
RHS - Telephone Number

Link to Website: https://www.alexalexander.com.au/

Dr Ben Beamond Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 07:33:07 GMT

Dr Ben Beamond, Adelaide Ankle Surgery Website Design

About Dr Ben Beamond

Dr Ben Beamond is an Orthopaedic Surgeon focused on conditions of the ankle and foot.

He has experience in managing simple and complex issues, both in adolescents and adults.

He is a member of Wakefield Orthopaedic Clinic and Wakefield Sports + Exercise Medicine Clinic.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Ben Beamond offers expertise and excellent service.

As well as reinforce the message that Dr Ben Beamond offers a professional, caring, safe, and personalised service.

Target Audience

An orthopaedic surgeon offers a full health care service to patients who are suffering from orthopaedic conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Ben Beamond’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + Icon

Link to Website: https://www.adelaideankle.com.au/

Breast Imaging Victoria Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 07:27:25 GMT

Breast Imaging Victoria Website Design

About Breast Imaging Victoria

Breast Imaging Victoria provides Contrast Enhanced Mammography, 3D Mammography, Ultrasound and biopsy services, all specifically designed for breast assessment.

We aim to provide a full diagnostic assessment for patients. We also use previous images to include a comparison report, so patients and referring doctors are aware if any changes are occurring in the breast.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Breast Imaging Victoria offers expertise and excellent service.

As well as reinforce the message that Breast Imaging Victoria offers a professional, caring, safe, and personalised service.

Target Audience

A breast imaging clinic offers service to patients who needs diagnosis regarding breast conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Breast Imaging Victoria’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + Icon

Link to Website: https://www.breastimagingvictoria.com.au/

Bondi Junction Skin Cancer Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 24 Jan 2022 07:09:12 GMT

Bondi Junction Skin Cancer Clinic Website Design

About Bondi Junction Skin Cancer Clinic

Bondi Junction Skin Cancer Clinic provides early detection of skin cancer through comprehensive screening, accurate diagnosis and treatment of melanoma and other skin cancers. We emphasise prevention.

Bondi Junction Skin Cancer Clinic is located at 16 Bondi Road, Bondi Junction NSW 2022.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that BJSCC offers expertise and excellent service.

As well as reinforce the message that BJSCC offers a professional, caring, safe, and personalised service.

Target Audience

A Skin cancer clinic offers health care service to patients who have skin conditions
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

Existing Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like BJSCC’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Logo + Name
RHS - Telephone Number + Icon

Link to Website: https://www.skincancer.net.au/

Dr Jason Maani Website Design for Bariatric and General Surgeons

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 08:18:56 GMT

Dr Jason Maani Website Design

About Dr Jason Maani

Dr Maani and his team are committed to helping you lose weight. We offer clinically proven treatments that work.

When you decide to make a commitment for a better future, better health and a new beginning we are here.

We offer you a range of procedural options that are best suited to you and make sure you are in the best health possible before undergoing any procedures.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Jason Maani offers expertise and excellent service.

As well as reinforce the message that Dr Jason Maani offers a professional, caring, safe, and personalised service.

Target Audience

Dr Jason Maani offers a health care service to individuals who aims to lose weight
Target patients are both male and female patients, of all ages

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Jason Maani’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drjasonmaani.com.au/

Dr David Samra Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 08:12:59 GMT

Dr David Samra, Sports & Exercise Medicine Website Design

About Dr David Samra

Dr David Samra and his multidisciplinary team treat a range of Sports and Exercise related conditions including: muscle and joint pain and injury, weight loss, rehab programs and exercise prescription.

He works closely with his team of medical professionals and has a background that helps him understand your rehabilitation intimately

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Wakefield Orthopaedic Clinic offers expertise and excellent service.

As well as reinforce the message that Wakefield Orthopaedic Clinic offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr David Samra’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drdavidsamra.com.au/

Perth Obstetrics & Gynaecology Specialist Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 08:06:38 GMT

Perth Obstetrics & Gynaecology Specialists Website Design

About Perth Obstetrics & Gynaecology Specialists

Perth Obstetrics and Gynaecology Specialist are situated at SJOG Mt Lawley and SJOG Subiaco. Our Specialist Obstetricians have admitting rights to SJOG Mt Lawley, SJOG Subiaco and King Edward Memorial Hospitals.

Providing excellence in maternity care since 2011, POGS provides Specialist Obstetrics and Gynaecology services in Perth.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that POGS offers expertise and excellent service.

As well as reinforce the message that POGS offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.pogs.com.au/

Batavia Health Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 07:54:24 GMT

Batavia Health Website Design

About Batavia Health

Batavia Health Geraldton aims to provide holistic, "cradle to grave" medicine with up to date evidence-based practice. Our doctors provide care from planning pregnancy, antenatal care, infant and children's health through to adult medicine and women's health.

Batavia Health Geraldton, have an enduring commitment to the best patient care and the resources to consistently deliver. Because we provide our doctors and patients with the best services and equipment available, Batavia Health’s practices provide the highest possible standard of care.

Target Audience

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

Font - san serif consistent throughout the website
Logo - as exists
Colours - need to reflect the branding of in the logo ie summary, light and beachy
Menu Tabs - suitable colouring
Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. Batavia Health likes the clean contemporary design of I like the openness of the design https://www.bataviahealth.com.au

Above the Fold maybe use

Top Zonal Design Elements

Header: (top LHS)

Logo: as exists

Header: (top RHS)

Menu Bar

Gallery Slider Zone:

Image
The Gallery should have a simple headline

Services Icons

Services offered (with icon for each service) linked to corresponding pages

Your Family Practice in Geraldton

about the practice

Footer Zone

Footer Zone
Menu summary,
Website search
Locations Map
Social icons

Link to the website: https://www.bataviahealth.com.au/

My Health City Website Design for General Practice | Hope Island & Pimpama QLD

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 07:27:03 GMT

My Health City Website Design

About My Health City

My HealthCity Hope Island and Pimpama are independently owned and operated Bulk Billing Medical centres.

We at My HealthCity provide 365-day QUALITY bulk billing Doctors Quality Service and we are a 1 Stop Medical Centre. We are an independently owned and operated, GPA Accredited Medical Practice offering all aspects of medical care and health management from Child Health, Women’s Health, Chronic Disease Management, Elderly care to All General Practice Health Services.

Target Audience

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

Font - san serif consistent throughout the website
Logo - as exists
Colours - need to reflect the branding of in the logo ie summary, light and beachy
Menu Tabs - suitable colouring
Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. My Health City likes the clean contemporary design of I like the openness of the design https://myhealthcity.com.au

Above the Fold maybe use

Top Zonal Design Elements

Header: (top LHS)

Logo: n/a
Name:
Tagline:

Header: (top RHS)

Telephone Number
Book Online (with icon)
COVID Vaccine (with icon)
Flu Vaccine (with icon)

These Buttons should be all above the menu

Gallery Slider Zone:

Images in situational roles and families, women, older people
The Gallery should have a simple headline, sub-head and Book an Appointment button

Our Doctors Services

Services offered (with icon for each service)
More Services button below the icons

One Stop Health Shop-Bulk Billed

Clinic services with icons link to each page

Meet Our Doctors

Doctors profile photo and name link to profile pages
View the entire team button at the buttom linked to the team page

Next Band Icons

First Visit, Patient Forms, First Visit, Open Hours, Appointments, After

Footer Zone

Footer Zone
Menu summary,
Website search
Locations Map
Social icons

Link to the website: https://myhealthcity.com.au/

Dr Mary Ling, Breast & General Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 06:57:05 GMT

Dr Mary Ling Website Design

About Dr Mary Ling

Dr Mary Ling is a Specialist Breast Surgeon who is passionate about delivering the best breast cancer care to maximise life beyond cancer.

She works closely with the local multidisciplinary team to provide personalised and co-ordinated treatment plans for her patients. She is an advocate for using the least invasive surgical techniques to achieve the best oncological and cosmetic outcome.

Dr Ling is also an experienced General Surgeon, with expertise in gallbladder, gastric band removal, hernia, melanoma and skin cancer surgery. She is accredited to perform colonoscopies by the Gastroenterological Society of Australia.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Ling offers expertise and excellent service.

As well as reinforce the message that Dr Ling offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Mary Ling’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drmaryling.com.au/

Dr Jenny Cook Gynaecologist and Fertility Specialist Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 05:15:55 GMT

Dr Jenny Cook Gynaecologist & Fertility Website Design

About Dr Jenny Cook

With over 20 years experience Dr Jenny Cook is a leader in Gynaecology, Fertility and Advanced Laparoscopic Surgery.

She is the Clinical Director at Monash IVF Bondi Junction.

She is accredited with the highest level of Advanced Laparoscopic Surgery – RANZCOG Level VI.

On a personal note, Jenny was born and raised in Sydney and completed her medical degree at the University of Sydney. She is a single mother to two beautiful daughters.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Cook offers expertise and excellent service.

As well as reinforce the message that Dr Cook offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Dr Jenny Cook’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drharris.com.au/

O Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 21 Jan 2022 02:12:29 GMT

O Clinic Website Design

About O Clinic

OClinic specialises is obesity surgery, connecting you with one of Sydney’s best-in-class bariatric surgeons and the best of today’s surgical techniques.

We've helped thousands of people, like you, achieve the weight loss they desire.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.oclinic.sydney/

Metabolic & Bariatric Surgery Australia Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 Jan 2022 08:33:43 GMT

Metabolic & Bariatric Surgery Australia Website Design

About Metabolic & Bariatric Surgery Australia

Dr Niazi is an internationally trained general & bariatric surgeon specialising in weight loss and laparoscopic surgery.

Dr Niazi's extensive experience and commitment to enhancing his patients quality of life is exemplified by proven patient outcomes.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.loseweightsurgery.com.au/

Campsie Medical Practice Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 Jan 2022 08:28:42 GMT

Campsie Medical Practice Website Design

About Campsie Medical Practice

Campsie Medical Practice is an AGPAL accredited practice that has been providing high-quality care to the community for over 10 years.

We are a modern, dynamic and multi-disciplinary team of general practitioners, specialists, allied health professionals, nurses and support staff.

Target Audience

Campsie Medical Practice wants the practice focus on general family healthcare, and in particular women’s health cut also on the care plans as nominated on page: www.campsiemedicalpractice.com.au

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

Font - san serif consistent throughout the website
Logo - as exists
Colours - need to reflect the branding of in the logo
Menu Tabs - suitable colouring
Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. Campsie Medical Practice likes the clean contemporary design of I like the openness of the design https://www.campsiemedicalpractice.com.au/

Above the Fold maybe use

Top Zonal Design Elements

Header: (top LHS)

Logo: n/a
Name:
Tagline:

Header: (top RHS)

Telephone Number
Book Online (with icon)
Practice Locations (with icon)

These Buttons should be all above the menu

Gallery Slider Zone:

Images in situational roles and families, women, older people
The Gallery should have a simple headline, sub-head and more button

Above the fold

Key foci should be repeated in icons below the gallery with five icons -

Floating Call to Action Buttons

like those used oclinic.com.au

Who We Serve

Target - young families, older people, women etc

About Campsie Medical Practice

CV page link
Great photo

Patient Care

Campsie Medical Practice's patient journey

Next Band Icons

First Visit, Patient Forms, First Visit, Open Hours, Appointments, After

Hours, Vaccinations

Credibility Bar

Footer Zone

Footer Zone
Menu summary,
Website search
Locations Map
Social icons

Link to the website: www.campsiemedicalpractice.com.au

Dr Bradley Seeto Website Design | Orthopaedic Surgeon Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 Jan 2022 08:23:45 GMT

Dr Bradley Seeto Website Design

About Dr Bradley Seeto

Dr Seeto completed his medical degree at the University of New South Wales in 1995. He was selected for advanced training in Orthopaedic Surgery by the Australian Orthopaedic Association, and was admitted to Fellowship of the Royal Australasian College of Surgeons (FRACS) in 2004.

Dr Seeto spent a further 12 months obtaining international orthopaedic experience in knee replacement and sports medicine at East Surrey Hospital in the United Kingdom and at the Pellenberg Orthopaedic Hospital in Leuven, Belgium.

Dr Seeto has performed over 2,000 mainly knee procedures.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Wakefield Orthopaedic Clinic offers expertise and excellent service.

As well as reinforce the message that Wakefield Orthopaedic Clinic offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drseetoknee.com.au/

Perth Neurosurgery Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 Jan 2022 08:17:23 GMT

Perth Neurosurgery Website Design

About Perth Neurosurgery Dr Stephen B. Lewis

Perth Neurosurgery is a private neurosurgical practice specializing in the latest and most effective surgical treatment of brain, spine and peripheral nerve disorders.

Our mission statement is to:

Provide comprehensive and technically excellent neurosurgical care
Offer patients the most up to date surgical advances and best practice medicine
Deliver compassionate and timely intervention in a setting respectful of our patients needs
Respect open communication with our patients primary care providers

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.perthneurosurgery.com.au/

Dr Santosh Poonnoose Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 Jan 2022 08:05:42 GMT

Briz Brain & Spine Website Design

About Briz Brain & Spine

Dr. Poonnoose works at the Calvary Adelaide Hospital and Flinders Medical Centre as a Senior Consultant Neurosurgeon. He is a board member of the Neurosurgical Research Foundation and has currently become the NRF Chair of the Scientific Committee. He is also the director of the South Australian Neurological Tumour Bank.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.neurosurgeonadelaide.com.au/

Neurosurgeon Website Design, Brisbane

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 Jan 2022 07:30:28 GMT

Neurosurgeon Website Design, Brisbane

About Briz Brain & Spine

Built on a strong foundation of experience and expertise and grown through training and research, Briz Brain & Spine is a group of dedicated neurosurgeons and orthopaedic spinal surgeons who provide the best patient care possible in a true team effort. Established in 2005, Briz Brain & Spine aims to provide the most advanced and modern treatment of conditions of the brain and spine.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.brizbrain.com.au/

Brighton Beach Medical Centre Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 19 Jan 2022 05:13:15 GMT

Brighton Beach Medical Centre Website Design

About Brighton Beach Medical Centre

Brighton Beach MC wants a website redesign principally for two reasons. Firstly to be optimised and adaptive for mobile devices and secondly to attract more new patients in a more competitive market.

The new design needs to be patient focused and answer patients' questions around their practice services.

The website also needs to support the patient's sense that Brighton Beach MC is the right choice both professionally as well as showing a friendly, caring local, service solution.

Target Audience

Brighton Beach MC wants the practice focus on general family healthcare, and in particular women’s health cut also on the care plans as nominated on page: http://www.bbmc.net.au/services.html

Purpose

The website ranks well locally but this needs to be improved. Home page engagement is important as so without being cluttered the design needs to offer effective navigation and easy access.

Fonts, Colour, Logo

Font - san serif consistent throughout the website
Logo - as exists
Colours - need to reflect the branding of in the logo ie summary, light and beachy
Menu Tabs - suitable colouring
Not too many colours or tonal variations

Layout

Clean simple layout with a few key messages and zones on the home page. Brighton Beach MC likes the clean contemporary design of I like the openness of the design http://www.doctorondemand.com/

Above the Fold maybe use

Top Zonal Design Elements

Header: (top LHS)

Logo: n/a
Name:
Tagline:

Header: (top RHS)

Telephone Number
Book Online (with icon)
Practice Locations (with icon)

These Buttons should be all above the menu

Gallery Slider Zone:

Images in situational roles and families, women, older people
The Gallery should have a simple headline, sub-head and more butto

Above the fold

Ke foci should be repeated in icons below the gallery with five icons -

Floating Call to Action Buttons (RHS)

like those used oclinic.com.au

Who We Serve

Target - young families, older people, women etc

About Brighton Beach MC

CV page link
Great photo

Patient Care

Brighton Beach MC’s patient journey

Next Band Icons

First Visit, Patient Forms, First Visit, Open Hours, Appointments, After

Hours, Vaccinations

Credibility Bar

Footer Zone

Footer Zone
Menu summary,
Website search
Locations Map
Social icons

Link to the website: http://www.bbmc.net.au/

Brisbane Child Neurology Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 18 Jan 2022 06:04:03 GMT

Brisbane Child Neurology Website Design

About Brisbane Child Neurology Dr Ubaid Shah

Dr Ubaid Shah is a Paediatric Neurologist and Epileptologist at Lady Cilento Children’s hospital. He is also Visiting Medical Officer at Mater Children’s Private hospital and provides private neurology consultation for a broad range of neurological conditions at Brisbane Child Neurology. He has special interest in childhood and adolescent epilepsy with emphasis on difficult to control epilepsy.

General Website Questions

Practice Positioning

Some questions we need an understanding of are:

Practice Target Audience

How would you summarise your practice to your target patient?
What are your target patients' greatest pain points?
Chronic Migraine Sufferers
What are their problems in common language?
Migraine relief
Migraine headache
Migraine Fixes
Migraine remedies
What are your 3 most common questions (more is better)?
What is a cure
How can I get relief
What are the causes
How Do I Prevent
What keywords would patients use to find a solution like yours?
How can you group your target audience (Age, Sex, Geographic, Socio, Econo)

Practice Difference

What are your target patients' most common irritations about other doctors like you?
Why should a patient choose you?
How can you solve their problems?
What makes your offer special?
How do you differentiate your service?

Basic Content Analysts

The website content structure should be clear and easy for visitors and Google to crawl. By helping answer patients' questions Google helps searchers find you.

Below is a partial content structure, we would like your feedback.

The Treatment (eg: surgical and other options)

/treatment-options - what treatment choices or options are available for Migraine
Surgical
Clinical
Non clinical
Alternative
/treatment-other - what alternative treatments are available for Migraine
/treatment-approach-Botox - overview Botox Injections for the treatment of Migraine
/treatment-why - outline features and benefits of one approach vs another
Effective in preventing migraines
Reduces migraine frequency and intensity
Reduces nausea associated with migraine headaches
The treatments are quick and last 3-4 months
/treatment-procedure - detail specific steps for each treatment procedure
/treatment-preparation - advice on preparation for treatment
/treatment-post-op - describes stages of recovery and care plan
/treatment-outcome - answers what the patient should expect
/treatment-downtime - answers lifestyle or off work duration
/treatment-prognosis - reviews patients possible outcomes
/treatment-costs details - costs and funding options
/treatment-other -
research,
links,
videos,
case studies
etc

Link to Website: https://www.brisbanechildneurology.com.au/

Ti-Tree Family Doctors Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 18 Jan 2022 05:45:56 GMT

Ti-Tree Family Doctors Website Design

About Ti-Tree Family Doctors

The general design concept should be like a ‘mobile first’ design and engage the visiting patients looking for Ti-Tree’s website or the services.

This is not necessarily competitive but the need to rank for the key services in their geographic region for local search will be a key feature of the SEO efforts.

Website Focus

The new website to be more patient focused and answer the following questions:

How Can We Help
What We Offer and What’s In It For Me
Where Are We
When etc

The website also needs to support the patients’ sense that Ti-Tree Family Doctors is the right choice both professionally as well as showing a caring local and full service solution.

Do You Care About Me?

This can come from the open layout and half tone colours and the key messages and zones on the home page.

Purpose

The website's purpose is to position the practice, but not be seen as a sales focused website. Rather Dr Kosenko wants to be seen as the right choice and the SAFE choice.

He wants to not only differentiate the services by location but also by the feature of range of core and special services using a simple, professional, engaging and contemporary design.

Fonts, Colours & Logo

Font - san serif consistent throughout the website
Logo - the existing Ti-Tree Family Doctors
Menu Tabs - suitable colouring

Design Framework

Dr Kosenko likes highly visual content.

The resultant design needs to be less cluttered, clear and focused on their core areas of service. Too many colours or tonal variations will not work.

Above the Fold

Top Zonal Design Elements

Header: (top LHS)

Logo (as above)
Ti-Tree Family Doctors

Header: (top RHS)

Telephone
Add Locations Button
Add Request an Appointment Button

What We Treat?

Like the services Icons should be less formatted no circles or squares

Our Team

Showcase Our Team offering personal attention throughout your treatment journey the team
Team of experienced professionals

Payment Options - like Oclinic

Private, Public, Schemes

Other Elements Band

First Visit & Patient Forms
Locations Map with location - http://www.sydneyorthoptic.com.au/contact/

Footer Zone

Credibility Bar
Footer Zone
Menu summary,
Website search
Social icons and Doctoralia link similar to Dr Waller’s home page

Link to Website: https://www.ti-treedoctors.com.au/

Also refer to our other websites: Dr Roger Brighton , Apex Cardiology

Wakefield Orthopaedic Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 18 Jan 2022 02:52:27 GMT

Wakefield Orthopaedic Clinic Website Design

About Wakefield Orthopaedic Clinic

Wakefield Orthopaedic Clinic provides high quality, specialised orthopaedic care in South Australia.

For 26 years, the practice best practice care and clinical pathways to patients managing sports injuries, arthritis, orthopaedic trauma and joint replacements.

Wakefield Orthopaedic Clinic has built and maintained a trusted reputation through its dedication to clinical pathways which ensure the best possible patient outcomes.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Wakefield Orthopaedic Clinic offers expertise and excellent service as well as reinforce the message that the practice offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.woc.com.au/

Also refer to Wakefield Sports Clinic .

Dr Catherine Harris Obstetrics & Gynaecology Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 18 Jan 2022 00:09:32 GMT

Dr Catherine Harris Obstetrician & Gynaecologist Website Design

About Dr Catherine Harris

Dr Catherine Harris is dedicated to creating a comforting and exceptional experience for all her patients.

Dr Harris has an extensive clinical experience having provided the highest level of obstetric care to patients for over 18 years in private practice.

Since commencing private practice in 2002, Dr Harris has been privileged perform natural delivery over 5,000 babies and has 2 children of her own.

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that Dr Harris offers expertise and excellent service.

As well as reinforce the message that Dr Harris offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.
Target patients are both male and female patients, of all ages
The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website: https://www.drharris.com.au/

Sandy Hill Medical Centre Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 17 Jan 2022 01:09:33 GMT

Sandy Hill Medical Centre Website Design

About Sandy Hill Medical Centre

Sandy Hill Medical Centre is a purposely designed and built Medical Centre accommodating a team of enthusiastic medical professionals thriving to provide modern and holistic care to local community.

Our doctors and administrative staff will guarantee that they will do everything possible to make sure every patient leaves our clinic fully satisfied and happy. Well balanced and selected team of GPs,

Specialists and Allied Health Practitioners will be able to address all medical and social needs of all our patients

Website Design Brief

Website Purpose

The purpose of this new website is promotion, as well as the normal informational outcomes. The new website needs to be

patient focused,
visually engaging and
address patients’ needs and questions.

The website also needs to not only rank but also engage visitors looking for the practice’s services.

The website needs to help differentiate the practice services and ensure patients understand that SHMC offers expertise and excellent service.

As well as reinforce the message that SHMC offers a professional, caring, safe, and personalised service.

Target Audience

The general practice offers a full primary health care service.

Target patients are both male and female patients, of all ages

The client wants to rank highly for all their hip and knee conditions and procedures on searchers (SERPS).

Fonts, Colour, Logo

No Logo
Font - can be similar to those used on the existing website
Colours - could be a little more vibrant
Menu Tabs - functions

Layout

Desktop and Mobile friendly fully responsive
Clean and minimal like Coastal Ortho’s recent draft

Top Zonal Design Elements

Header: (top LHS)

LHS - Name
RHS - Telephone Number + Icon
RHS - Appointments + Icon
RHS - Locations + Icon

Link to Website - https://www.sandyhillmc.com.au/

Medical Social Content Calendar 2022

mark.ryan@quantumdigital.com.au (Mark Ryan) — Sun, 16 Jan 2022 07:59:35 GMT

Medical Practice Calendar

for Social Media Content for 2022

Medical Practice Marketing Calendar

A social media calendar is an overview of your upcoming social media posts.

It can be organized in the form of a spreadsheet, Google calendar or interactive dashboard or free app like Airtable.

2022 Social Media Calendar Examples

Here are two draft calendars for General Practitioners and Orthopaedic Surgeons

Elements of a Social Media Calendar

Every planned should be reflected as an entry in a social media calendar and broken down into a number of key elements. These can include:

Target publication date and time for the post,
Your social media channels (Blog, Facebook , Instagram , Twitter , Google, LinkedIn , Pinterest , etc)
Content Type
Content Topic and URL
Define Your Hashtags for linking and engagement
Post Title, Structure and Copy of the Post
Suitable Images (preferably resized for each channel's specific requirements) and Alt Tags
Any Videos or video links,
Anchor Links and tags to be included in the post
Any additional relevant information (e.g. is this an Instagram feed post or a Story?)

Why Consider Using a Social Calendar?

Your practice and content marketing goals have take effort and attention every single day. Not just when you’re feeling inspired. Maintaining a social media calendar lets you plan ahead, batch your work, avoid multitasking, and note down all your creative brainwaves for later.

Basically it’s the best way to make sure you’ll never find yourself desperately scrolling through generic inspirational quotes hoping to find something to post ever again.

Why Post Consistently?

Whether you’re trying to increase your Instagram likes, your YouTube subscribers, or implemented social media KPIs, the first tip is “post consistently.” There’s just no shortcut around it.

Why? - Consistently showing up in your audience’s feed is the key to engaging them on social. Impressive engagement increases your organic reach via the platform’s algorithm, so your posts get shown to new eyes, and new patients start following your practice. And making genuine connections with a growing social community is the one true path to lifting your conversions.

Populating your social media calendar with posts ahead of time allows you to post consistently whether it’s a slow news week, or your biggest promotion of the year.

Benefits of Social Content Planning

Planning your posts ahead of time means that you can build failsafes into your workflow. Copy-editing the text, fact-checking information, or even vetting it with organizational stakeholders like the legal team or C-suite, are all a lot easier when you’re working days or weeks in advance.

A social media calendar—especially one with team member approvals built in—is the best way to prevent a low-key embarrassment like posting the same message across channels, or a high-key social media crisis.

A social media calendar allows you to strategically observe local or global moments that are relevant to your target patients. You will have time and a frameworks to allow spontaneous responses as well scheduled calendar event relevant to your practice.

Create High Quality Content

The medical marketing bar is rising. Social media production values have improved every year, and the notion of a lone-wolf Millennial tweeting memes from their beanbag chair has gone the way of the jeggings.

A social media posting is a creative process and can involve copywriters, designers, video editors, photographers and SEO experts. And asking a millennial staff member to drop everything for an emergency Instagram Story is not going to win hearts or minds. A social media calendar helps you allocate your assets—both human and digital—effectively, so that your team has the breathing room to do their best work.

And a long-term vision means you’re pushing a consistent brand voice and content that supports your marketing goals.

How to Create a Medical Social Media Calendar

There are 10 steps to creating an effective social media calendar, these are:

Understand your target audience and profile their needs and wants,
Define your content voice and overall message outcomes,
Ensure your social network channels are up to date
Understand each channels content requirements,
Choose your the most suitable social channels to match your message,
Decide what your content calendar frequency, and forward /schedule,
Make a content library for your assets and establish a workflow.
Start crafting your posts.
Invite your team to review, and use their feedback to improve.
Start publishing.

What Doctors Should Post on Twitter

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 12 Jan 2022 02:10:02 GMT

What Doctors Should Post on Twitter

We’re all told to get on social media, as it’s one of the easiest ways to make a connection with our patients and build a practice brand. The thing is that there are just too many social media platforms out there, and each has a certain audience, etiquette, and requirements.

Twitter Optimisation

How can we optimize content for all — or some — of them in the smartest, most efficient way possible without burning out?

Let’s take a look at what kind of content is best performing on Twitter and how to optimize your posts in a way that speaks to the audience, boosts your online visibility.

Why Twitter for Doctors?

You want to engage and keep in touch with patients, and you need a Twitter page.

Do people still use Twitter?

Yes, patients tend to be active on Twitter, asking questions and seeking advice. If there is a controversy, one of the first places they turn to is Twitter, where they expect their query to be answered pretty fast.

Be Progressive on Twitter

Just being active on Twitter makes you look professional and can strengthen confidence in your practice. For this reason, we recommend doctors be on Twitter.

You can use Twitter to engage with your patients, solve their problems and promote your service. You can also use Twitter to tweet news about your practice, build up momentum for a service launch — and you can even use it to check your colleagues.

Another good thing about Twitter is that it’s designed so that posts can go viral momentarily when done properly.

Patients can also subscribe to Twitter Lists to stay up to date with trends and keep in touch with experts in your niche — or create one yourself to make connections.

It's an excellent way to organize and curate the content you are interested in.

But perhaps the best thing of all is that Twitter lets you see what your customers are saying about your brand and your products and/or services.

It’s important to remember that Twitter isn’t going to land you a tremendous amount of conversions overnight. It’s really for building a connection via service.

When you use Twitter, think of your long-term game.

What Doctors Should Post on Twitter?

Make your Twitter the place where people can keep in the loop with the latest happenings in your niche:

What Doctors Should Post on Twitter?

Visuals. Don’t be afraid of tweeting GIFs and videos.
Polls. Polls invite interaction.
Curated content. Retweet relevant content that’s entertaining or educational.
News. Retweeting news related to your specialty is a must.

A simple approach when retweeting is commenting with one of two statements. These could be using words to the effect:

I agree because …, or
I disagree because ...

Make your Twitter the place where people can keep in the loop with the latest happenings in your niche:

Twitter Don’ts:

Don’t use auto-comments.
Don’t be selfish with your tweets — promote your stuff, but tweet informative and engaging content, too.
Don’t be a twitter bot. No one likes a twitter bot. So don’t be one.
Don't get into controversial debates on your business account.

Twitter Needs Continuity

Twitter was a tough nut to crack because it’s so noisy. But when you start adding a link to your Twitter profile everywhere you go and follow that up by actively working on your Twitter account, things build.

Twitter is a lot of work and progress can be slow. We find that retweeting relevant content is a great way to go, but the thing we like the most about it is that you can speak directly to your customers there and then address their concerns.

Learn More About Social Media Content & Marketing

# Hashtags for Doctors?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Sun, 02 Jan 2022 06:12:49 GMT

Medical Hashtags this, hashtag that.

What Exactly are Hashtags?

You hear hashtags " hashtag this and hashtag that " all the time, but what exactly are they and how can you use them to increase social media engagement and promote your practice?

Here is what you need to know about hashtags.

A hashtag is simply a way for people to categorize, find and join conversations on a particular topic,
A hashtag is a combination of letters, numbers, and/or emoji preceded by the # symbol (e.g., #NoFilter)
Hashtags turn topics and phrases into clickable links in your posts,
Your post will be categorized with other posts about the same topic.

Where are Hashtags Used?

Hashtags may have rocketed to fame on Twitter, but now you can use hashtags on other social platforms, such as

Instagram,
Facebook,
Pinterest and
Google

What are the Benefits of Using Hashtags?

When people click on a hashtag, it helps them find posts about topics they’re interested in by showing them a list of posts using that same hashtag.

Social media platforms typically show you content that is trending. A post using hashtags that are trending can get broader exposure, meaning it will show up in more news feeds.

You can utilize trending hashtags to increase the visibility of your post. When you reach more people, you’ll get increased engagement and increase visibility in social media. Use trending hashtags to your advantage.

What Can Be Used for Hashtags?

Hashtags can be just about anything and can help promote your practice. They can be extremely valuable to help people find you on social media.

Hashtags can (and should) be related to your specialty or treatments but they can also be more general like:

holidays,
events,
headline news stories,
TV shows,
sports, or
anything else that may be trending.

Think about this – If a celebrity or professional athlete is getting a surgery that you offer, their name and the procedure will likely trend on social media, so you can utilize those hashtags.

Some Hashtags Examples That Trended

Instagram hashtags can be a great way of building community online so people are motivated to engage with your brand.

For example, as the way people work out suddenly changed in 2020, Nike Los Angeles used the #playinside hashtag to feature local people getting active in their homes.

#love - 1.835B
#instagood - 1.150B
#fashion - 812.7M
#photooftheday - 797.3M
#beautiful - 661.0M
#art - 649.9M
#photography - 583.1M
#happy - 578.8M
#picoftheday - 570.8M
#cute - 569.1M
#follow - 560.9M
#tbt - 536.4M - (Throwback Thursday)
#followme - 528.5M
#nature - 525.7M
#like4like - 515.6M
#travel - 497.3M
#instagram - 482.6M
#style - 472.3M
#repost - 471.4M
#summer - 454.2M
#instadaily - 444.0M
#selfie - 422.6M
#me - 420.3M
#friends - 396.7M
#fitness - 395.8M
#girl - 393.8M
#food - 391.9M
#fun - 385.6M
#beauty - 382.8M
#instalike - 374.6M

Keep in mind, you don’t have to limit it to one hashtag per post, you can use a few hashtags within a single post, just make sure they’re relevant to the post.

Start creating content and planning your social media calendar in advance to take advantage of hashtags and ensure posting consistency. Creating content 1-3 months ahead of time will help you identify hashtags that may be trending.

Where Can Doctors Use Hashtags

Doctors or medical practice who create and post content on any social channel post should research appropriate trending topics and hashtags relevant to their service or news item.

Examples of possible hashtags could be:

#hipreplacement
#jointpain
#infertility
#childbirthjoy

See some hashtag examples in our post: 2022 Healthcare Marketing Calendars for General Practitioners and Orthopaedic Surgeons

Merry Christmas

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 07 Dec 2021 06:28:00 GMT

Merry Christmas from the Quantum Team

With the theatre shutdowns and patient restrictions in much of Australia 2021 has been a difficult year for many clients. Hopefully the coming months will bring more cheer and happy patients

Ma rk Ryan & the Team

What does a medical website cost?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 25 Nov 2021 03:15:48 GMT

Cost of Medical Website Development

A doctor's website can cost anywhere from $1,000 to $6,000 to setup. This cost can vary greatly depending on several factors relating to the design and complexity of the project.

Fewer features and functions mean less time, fewer resources, and, as a result, lower costs. The amount of content required, especially quality clinical content is another crucial factor.

Well structured clinical content that answers patients questions will certainly help your website to rank on search engines.

Doctors Websites Are Important

A medical website can act as a healthcare service provider's virtual office. it is a digital image of your practice. Many more thousands of patients visit your website than actually arrive at you practice.

In order for you to get more patients, a clinic's website needs to be appealing and well-structured. However, building a good website can be time consuming and require specific expertese. For instance, how do you make it appealing and well-structured?

Good Medical Website Design

A good medical web design goes through multiple stages and requires strategic planning. Your website needs to be safe, functional, and have a high usability rating.

Design primarily involves customisation to industry standards and adding common business features such as contact forms, email, maps, etc. You may have to spend a significant amount of money to produce such a comprehensive website.

Supporting Your Medical Website

Few practices have the time, expertise or focus required to maintain let alone improve their website effectively.

Obviously there are basic costs such as hosting, basic content changes and technical updates, but more advanced support is often required for broader services. These ongoing support fees can range from $90 to over $200 monthly.

The cost of a great medical website?

How much does it cost to design a medical website and how much should you invest? It can be a bit like the length of a piece of string.

The clear answer to what you should expect as the right cost for your new website is 'it depends.'

To know more, choose your setup options and your pricing and support subscriptions costs .

Frequently Asked Questions

People also search for

SEO Will Make your Medical Website Tick

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 03 Nov 2021 03:57:18 GMT

SEO Makes Medical Websites Tick

Consider your website like your teeth.

You don't clean your teeth once a year, instead they require regular attention. By continual improvement, you help Google understand more about the how, who, what, where and why of your practice. Improve On-Site SEO

Improve Keyword Targeting

Research Keywords

Understand your audience
Understand their problem
Understand searcher intent (Informational, Navigational, Investigational, Transactional -
Visually map your patients journey
Create curiosity & interest for target content

Prioritise Targets

List your keywords by order of priority

Continually Add Useful Content

Add content that targets long-tail keyword phrases
Revisit the basics
What you do
How you help
Who you are
Where you are
Define your uniqueness
Be clear and relevant

Promote your website

Let everyone know about your website.
Encourage patients to search your brand
Promote website as a tool for:
Reference
Booking
Forms,
Resources

Add your URL to your

Business Cards,
Stationery,
Email Footers,
Signage,
Brochures,
Correspondence,
Message On Hold And
Anywhere People Can See You

Keep Website Up To Date

Change your website so that it is always up to date. Lots of small changes can help and can include:

Doctor Or Staff Changes,
New Technology,
New Processes,
Extra Content (case Studies, Before & After)
Extra Locations,
Talks Given,
Meetings Attended
Events (record Speaking Events)
Creare Videos & Podcasts

Technical SEO

Make sure your website is:

Fast Load Time for Mobile & Desktop
Ensure all images are optimised
Ensure Metadata on every page is correct
Maybe consider AMP (stripped accelerated mobile pages

3 Tips to Gain More Local SEO

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 29 Oct 2021 02:06:56 GMT

Improve Your Local SEO

Here are 3 Ways to check. All these elements should be complete and consistent.

Add Google Local Schema

Ensure accurate and consistent:

Name
Clinic Type
Locations
Contact Details
Services
Hours
Pricing

Google My Business

Ensure accuracy and completeness:

Frame Address consistently
Add Content in All Categories
Add images & Local Landmarks
Ensure you have a Review Strategy

Add a Google My Business - Personal

Especially when your practice has multiple doctors

Add External Backlinks

Ensure your information is added to all key relevant online listings and directories.

It is critical to include your URL links as these can build backlinks.

Build strong local signals by ensuring they are both consistent (name, address) and complete.

If you are doing it yourself, ask us for a complete list of over 40 channels .

20 Mistakes Doctors Request Made to Their Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 29 Oct 2021 01:58:13 GMT

20 Mistakes Doctors Request Made to Their Website

Most clients ask for at least one of the following website elements for their website. We advise against these requests:

Design Issues To Avoid

Cluttered Design
Horizontal scrolling
Obvious Stock Images
Unreadable or Small fonts

Improve User Experience

Simple Navigation On Mobiles
Buttons Sized Correctly
Short Explainer Videos (not Autoplay)

Never Use These Elements

Flash Animation or Navigations
Paid Banner Ads
Background Music

Don't Annoy Visitors

Remove Elements such as

Sliders On The Home Page
Pop-Ups On The Entrance
Burger Menus On Desktops
Enter Website Screens

Don't Make These Mistakes

Ensure the following

Clicked Links That Don't Change Colour
Buttons That Do Not Look Like Buttons
Telephones No’s That Don't Click To Call
Addresses That Do Not Open Map & Directions
Contact Forms Us Forms With Too Many Fields

Pop Ups Should Be Used On Exit (not on Entry)

Gain Domain Authority for Your Medical Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 28 Oct 2021 05:22:47 GMT

Gain Domain Authority

Your Domain Authority is the wind beneath your website’s wings.

What's Domain Authority?

Domain Authority is a logarithmic scale and a competitive keyword phrase like “breast surgeon location” would work on a website with an authority score of:

20 would be like a person running
40 would be like a person on a bike
60 would be like a person in a car

Improving your domain authority lifts your target keywords & content higher on search engine results pages and improves your website’s competitiveness.

Build Domain Authority

Your website DA is largely dependent on off-site or inbound links and citations.

These signals are what Google uses to measure your brand's trustworthiness and your website rank.

So it makes sense to first get website backlinks from high DA websites that already know you.

Start by targeting high ranked websites that you already have a relationship with and ask them to link your domain from your profile listing.

Get Accessible High DA Links

Nurture existing relationships. Every high DA link is gold and they can come from:

Hospitals (public & private) Listings.
Colleges & Universities Listings,
State & Federal Authorities Listings,
Associations, Accreditation Listings
Research Listings,
Citations from meetings & Conferences,
Boards & Committee Listings,
Suppliers and medically related businesses.

Improve Your Website’s Visibility

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 28 Oct 2021 05:09:43 GMT

Improve Your Website's Visibility

Often we are asked:

Why is my practice coming up after my competitor’s or colleague’s website? or
How can I be on the top of Google for search terms like “xyz procedure”

This page seeks to explain the basics of Search Engine Optimisation or SEO

Understand SEO?

Google is not a search engine, rather it is a big answer machine.

A website’s main job is to be found by search engines when people are looking for the answers you offer.

There are millions of questions being asked every second about who, what, where, when, why and much more. Some may relate to you and your offer.

Why is SEO Important?

Put simply the higher you appear for a keyword search on a search engine results page the more clicks you will receive. Research tells us the following:

1st - 33% of clicks
2nd - 18% of clicks
3rd - 7% of clicks

The more clicks you get generally relates to more patients enquiry.

How Does SEO Work?

A simple question that has a complex answer.

Google’s ever-evolving algorithm works like trust, and like trust, a website's Google rank for various "search terms" is only earned over time.

Google may trust you for your name quickly, but ranking for broader keywords may involve aligning many other signals.

Visibility for target keywords and building a website’s domain authority depends on elements like:

your website’s content,
technical metrics,
your visitor’s experience,
backlinks and
the strength of your "practice brand".

FAQ

What is SEO?

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

What is External Anchor Text?

Anchor text is text on a page with a clickable hyperlink attached to it. You'll want to use anchor text when linking to another source whether that be another URL, a PDF document, or any other online media. In this example, “SEO Platform” is the anchor text.

What is Social Proof?

Social proof can take many forms including patient testimonials and reviews, patient lists and quantifiable data.

What is an Authority Domain?

Domain Authority is a search engine ranking score developed by Moz. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms.

4 Medical Marketing Strategies to Implement Today

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 27 Oct 2021 07:55:40 GMT

4 Medical Marketing Strategies to Implement Today

Like many things, growing your medical or dental practice is easier said than done. A large part of success starts with getting the word out about your practice – and getting yourself noticed by potential new patients at the ideal time.

To help you start brainstorming new ways to enhance your practice marketing strategy, use these four ideas below to get started.

Collect Positive Patient Reviews

Before new patients call they do their own research first – such as reading online reviews about your practice. In fact, a number of researchers have found that 85% of patients read +3 reviews before making a decision to engage with a new service provider. Nearly half (47%) believe online reputation is important specifically for doctors and dentists.

To grow the number of reviews for your practice – simply, ask!

When patients express gratitude or sing praises, thank them and ask if they’d be willing to share their experience via an online review (and provide them with an applicable link of where to go once they agree).

We do not recommend posting signs in your practice or practice correspondence.

Build Your Social medial Presence

Build your social media presence. Social media isn’t just about funny memes; 42% of patients use it to access health-related reviews with the goal of choosing a better provider.

Social media marketing gives your practice the opportunity to engage and interact with current and potential patients in a more relaxed and personable environment.

Social Media also opens the door to help you increase referrals and website traffic.

To get the most out of social media, make sure you complete your profiles with practice information, website URL, hours, specialities, and quick descriptions.

Then, post consistently and frequently with content that will resonate with your audience.

If you need content inspiration.

Claim Your Local Listings

Claim Google My Business and Yelp and whatever listings are ranking for a name search for your practice.

These listing or directory websites are some of the most popular review sites out there. And, even if you haven’t claimed your listing, patients can still review your practice, so you might as well monitor what’s being said.

By claiming your listing, you signal that you’re a real practice and help get verified by search engines.

Claiming your listings may also positively impact your rankings within search results.

To claim your listing, you only need 15 minutes. As a result, you’ll be able to update profile information, load photos, respond to reviews and more. You can also access analytics to learn how many people are reaching you via the listings.

Don't Forget Medical & Hospital Listings

Update your profile within medical-specific directories. Look at sites like Vitals.com to ensure your practice information is up-to-date. This is additionally important as medical-specific directories are more likely to appear within search results when someone searches your exact name.

Hospitals, Colleges, Associations, Membership websites can also add significant credibility as well as backlinking signals that can benefit your website’s SEO Ranking.

Ask Us How

To get more ideas and recommendations on which marketing strategies may be best for your practice, book a time to talk with one of our internet marketing experts.

Practice Apps are Trending

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 14 Oct 2021 01:23:03 GMT

Practice Apps are Trending

Why Consider A Practice App

There are five times as many mobile phone users in the world as there are desktop computers!. There’s no question that mobile internet usage is multiples greater than desktop internet usage.

Mobiles are always to hand, immediately responsive and are connected anytime and anywhere.

There is a Health App for That

Digital health apps can benefit your patients by being convenient, efficient and educational. They are an efficient and convenient way to not only connect you with your patients, but also provide patients with valuable mobile resources to your practice.

An app for your practice can engage patients with their health by allowing them to schedule appointments, monitor medications, and helping patients follow their treatment plan accurately.

Apps are more than simply having the same content as your website. They can improve access to care as well as enhance the patient experience with your practice!

Medical Apps are Trending

Did you know that 35% of healthcare providers in the US offer mobile apps for their patients?

Apps can benefit your practice by making it easy for patients to communicate with your practice and it also allows the practice to easily access their patients.

A practice app is a great way for patients to connect with you easily right from their phone, so your practice will always be right at their fingertips.

Quantum Digital can build a customized mobile app specific to your practice.

Call us on 1300 880 230 to hear more and how we can help.

WARNING: Facebook Changes

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 13 Oct 2021 02:47:51 GMT

Warning: Facebook Changes

Recent Facebook Changes

Incorporating social media into your digital strategy is as important as ever, but if you’re still playing by 2021 rules, your results won’t be the same in 2022.

That’s because Facebook recently announced a new algorithm that has changed the game. The change will significantly affect the exposure of your posts from your practice (business) page.

The news release states, “In recent years, the company made a series of changes to its news-feed algorithm to surface more content posted by friends and family. Those changes undercut publishers, businesses and celebrities who come to the social network to gain new audiences and revenue streams. They have seen their ability to reach Facebook users continue to decrease.

Facebook says these pages may see another decline in traffic being referred and videos being watched, though the impact will vary depending on the type of content they produce and how people interact with it.”

Going forward, Facebook ‘newsfeed’ preference will be given to those pages which have good interaction with people. That is, people should like, share or comment on the content being posted. So when posting, think about the types of content that may get more attention from your followership.

Posting interesting articles, even from other sources may not increase traffic to your site, but it will get you more engagement from your Facebook audience and indicate to Facebook that you are sharing good content.

Here’s What You Can Do About It

1. Increase Your Facebook comments and shares

There are a few ways to do this:

Post more personal information, like pictures of the practice, birthday parties, community events, etc. Personal information helps show your personality and will get more likes than clinical or surgical articles. You can also tag employees in your posts (with their permission, of course).
Post images on Facebook that people will like and share. When people scroll through their newsfeed, they want to be entertained or inspired. Images are a great way to tell stories quickly and powerfully. Many people will like and/or share funny or inspirational posts that they can relate to. Unless you have a medical audience, it’s very rare that a follower will share a clinical article.
Ask your followers questions or use fill-in-the-blank posts to get people to engage with your posts. Note: If you use this strategy, it’s important to monitor your Facebook page regularly and reply to comments in order to keep your audience engaged and boost your post in the newsfeed.

2. Consider Facebook Live

What should you talk about? Topics for a Facebook Live can be

explaining or demonstrating a procedure
how to do something,
answer a common concern
question and answer session on a particular topic,
behind the scenes of your office,
weekly tips, etc.

3. Boost Top Posts

The good news is that you don’t need a lot of money to boost posts. With as little as $200 per month, your reach can increase significantly. As reach increases, engagement on the posts increases.

4. Like and Click-through ads

Facebook advertising campaigns are a popular and cost-effective way to get your message to the right person and help build your brand. By defining your ideal candidates Facebook ads can be target by:

gender
age
education
location
pages they have liked
And more

The ads will be shown to target audience while they are checking Facebook newsfeed.

5. Lead Generation Ads

Another option is lead generation ads. These ads are also targeted to your patient demographic and will provide you with information of those interested in your service at the click of a button. Since the fields for contact information are pre-populated. This information is instantly accessible to you through Facebook so you can respond or follow up.

Maybe It’s Time To Talk

If you want to discuss how and where to invest in measurable ads that are optimized for conversions and leads instead of focusing only on post likes and likes to your page, get in touch.

Quantum Digital can help you boost your posts and create ads to get the attention of your target audience.

It’s a digital world now, and we can help you attract more patients via Facebook advertising.

Quantum Digital can help you to help more patients.

Breast Cancer Surgery Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 30 Sep 2021 06:40:40 GMT

Breast Cancer Surgery Website Design

WEBSITE PLAN

Breast & Surgical Oncology is a multidisciplinary cancer diagnosis and treatment practice specialising in breast cancer, melanoma and soft tissue tumours. The practice is located in The Poche Centre, the premises of the Melanoma Institute of Australia (MIA) in North Sydney.

The target patients are overwhelmingly female and obviously, arrive at the website and rooms with a heightened level of anxiety.

The purpose of the new breast cancer treatment website design is position the practice and surgeons and on supporting patients.

WEBSITE DESIGN

The website needs to offer compassion, a reinforcing message and a clear path.

The website needs to be mobile responsive with a fresh, contemporary, clean, professional, and friendly feel.

WEBSITE CONTENT

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

WEBSITE OUTCOME

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

WEBSITE SUPPORT

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that the old website’s SEO standing is maintained.

10 Tips to Market Your Website Offline

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 14 Sep 2021 06:22:32 GMT

10 Tips to Market Your Website Offline

Make sure your website address and Facebook Fan Page is on all printed office materials, your letterheads, brochures, office forms, business cards, invoices, statements and receipts.

Ensure all staff members have an email auto signature with website and Facebook fan page on all for email correspondence.

Refer to our Email Marketing for Doctors .

Post promotional signage throughout the office featuring website address with Like Us on the Facebook logo; Place notifications of your Facebook Fan Page address on all office communications and inpatient waiting for areas.

Include your web address in various marketing campaigns such as newspaper and television advertising, and radio scripts.

Phone system message script should include your website address for on hold and after hours calls. Let customers know that they can find information about your practice and services via the Internet 24 hours a day.

Train your staff to promote your website. Your staff knows your postal address, phone and fax numbers so make sure your web address rolls off their tongues just as easily. When potential clients call for information, ask if they have Internet access. If they do, encourage them to visit your web site for information and to Like Us on Facebook.

If you have public computers for clients, use your web address as a screen saver and set it to scroll across the screen when the computer is not in use.

If you have company vehicles, make sure your website address is included in vehicle wrapping with logo and contact information.

Have t-shirts, pens, pads, etc. with your website address and logo – Give them out as promotional items.

Post useful content related to your specialty that is helpful and interesting to your patients, on your Facebook page. Updates on a Facebook page can include:

Any changes to your practice
New office hours
Change of location
News article about your specialty
Update your new services
Notice of a conference you’ll be attending
Photos of your newly redecorated waiting room

Should Doctors Use Social Media?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 10 Sep 2021 07:08:55 GMT

Should Doctors Use Social Media?

Social media has changed our relationships, the way we do business and even how we get health information. It is now the number one activity on the internet. So should you, as a physician, consider social media as part of your marketing strategy? The answer is yes, and many hospitals and physicians have already joined the social media revolution.

DC Interactive reported that 26% of all hospitals in the US participate in social media. Of more than 1,500 hospitals nationwide that have an online presence, Facebook is most popular. Additionally, YouTube traffic to hospital sites has increased an impressive 119% year-over-year.

Here are three reasons you should consider a social media strategy.

Your Patients Are Social.

In the US, there are more than 250 million people on Facebook, 107 million users on LinkedIn and 65 million users on Twitter. As of January 2014, the Pew Research Internet Project reported that 74% of online adults use social networking sites. That’s an impressive jump from just 40% just 5 short years ago.

It seems social media is the new ‘word of mouth’. Patients that are actively engaged in social media can have a major impact on your professional reputation. On Facebook, there are groups about almost every medical condition which allow patients to connect with others in similar circumstances and share experiences and information. And they are doing just that.

Educate and Influence Patients.

Social media allows physicians to engage current patients and build a connection with new patients by providing relevant, engaging and educational information. Not only that, it allows you to build credibility and trust, particularly for a younger audience. A study compiled by Demi & Cooper Advertising and DC Interactive Group shows that more than 90% of people ages 18-24 said they would trust the health information they found on social media channels. Additionally, 60% of social media users say that they trust social media posts and activity by doctors over any other group.

It’s an Educational Resource.

Sixty per cent of doctors say that social media improves the quality of care to patients according to a study published in the Journal of Medical Internet Research in 2012. It‘s an easy way for them to get useful, engaging, high-quality information and also allows them to share medical knowledge with others in their field. Two-thirds of doctors use social media for professional purposes.

Social media should be a component of your marketing outreach. In a 2013 survey of plastic surgeons, about half said that social media was an effective marketing tool and a useful forum for patient education; and about one-third saw positive effects including increased exposure to their practice.

Social media can give you a strong competitive advantage. It’s a communication channel that allows you to immediately connect with your patients. It also allows physicians to connect with each other, develop strong networks and communicate in ways that weren’t possible in the past. Social media is not the future of marketing. It’s today’s marketing. If you don’t already have a social media presence, now is the time to start building one. By expanding your online presence, your practice can grow right along with it. Quantum Digital can help get you started.

Six Surprising Search Statistics

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 08 Sep 2021 07:47:15 GMT

Six Surprising Search Statistics

Having a website is essential, and optimizing your website has never been more important than it is today. Good search engine optimization will help your practice be found by future patients. Did you know…

1. There are 4.7 billion Google searches daily.

When you have a question about something, what do you do? Chances are you Google it. And that’s exactly what everyone else does too. There are 4.7 billion Google searches daily. Undoubtedly, search engines have made accessing information easy and efficient.

2. 72% of internet users say they looked online for health information within the past year.

With almost ¾ of internet users searching the web for health inquiries, it’s becoming a go-to source for health information. Whether they’re researching a medical condition or treatment options for themselves or for someone else, the internet is often the first step in obtaining health information.

3. Eight out of ten online health inquiries start at a search engine.

When people have health-related questions, 80% of the time they start with a search engine. Why? It’s easy and they will have an answer in seconds. Your website needs to show in their search results, particularly local searches. Pew Internet research reports that 74% of smartphone owners use location-based services.

4. Three times as many healthcare website visitors come from search than from other methods.

That’s impressive! And it really highlights the importance of utilizing effective search engine optimization on your website. Some visitors may link from another site or type in your web address, but more often than not, they will find your website through a search engine.

5. 81% of people click on a sponsored link when looking for health information.

It used to be said, and perhaps still assumed, that no one clicks on sponsored links. But statistics show otherwise. If that were 100% true, we wouldn’t still see sponsored ads in our results, but we do. Companies are still sponsoring ads, so there must be value. Pay per click (PPC) campaigns, like Google AdWords, can be an effective strategy to increase traffic to your website.

6. Health information is the most searched topic on the web.

With almost 280 million internet users in the US, that’s a huge audience. Using the right keywords and content on your website will help your site rank in the organic search results. Showing on the first page of search results garners almost 92% of traffic; that percentage drops significantly to barely 5% for results on the second page.

Quantum Digital’s SEO process systematically increases the amount of targeted traffic to your site through search engines and social media sites. Clients often see an increase of 60% or more from our SEO and SMO improvement process.

Enhancing Your SEO with Videos

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 12 Aug 2021 08:42:43 GMT

Enhancing Your SEO with Videos

Do you have any educational videos? Have you been interviewed for a local TV station? Do you have a video about your practice? If so, you should add those videos to your website. Videos can increase people’s understanding of a product or service by 74%. Integrating videos on your website is not only educational and interactive, but it enhances your search engine optimization.

Video effects 4 key metrics in search results:

Improved Results Ranking

Google’s search engine ranking prioritizes video results since it improves the quality of the website. A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results. Videos also help you stand out in the search results with the addition of a video thumbnail.

Higher Click-Through Rates

People love visuals. Visuals are processed 60,000 times faster in the brain than text and the fact is that videos tend to make people click. An aimClear study shows that search results with video have a 41% higher click-through rate than plain text.

Lower Bounce Rates

Videos increase a user’s time on the page simply because they will watch something for longer than they will read something, reducing bounce rates to your website. Video is an easy way to make people stay.

Builds Links

Video generates 3 times the links as plain text. Why? Because people enjoy quality informational videos – the more views and shares it gets, the more links that are generated. Increased links positively impact its search engine ranking.

Pros and Cons of Social Media in Healthcare

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 11 Aug 2021 08:21:20 GMT

Pros and Cons of Social Media in Healthcare

According to Facebook, there are 864 million active users that access Facebook daily. As much as it’s influenced our relationships and our purchase decisions, social media can also influence our healthcare decisions. Today, people turn to social media to learn about healthcare and gain opinions and feedback on physicians. But should physicians use social media for their business? Like anything else, there are pros and cons.

Pros

Patients are there – In the US, there are more than 250 million people on Facebook. Physicians can connect with patients and establish relationships online, allowing you to build credibility and trust with the online community.
Access to information – According to the Wolters Kluwer Health 2013 Physician Outlook Survey, 80% of physicians use Internet browsers to access the latest diagnosis and treatment information. Facebook groups also provide a sense of community and are a good source of information and opinions.
A cost-effective way to reach patients – it doesn’t cost you anything to get started.

Cons

Control – You can’t control what’s said about you on social media. People can say whatever they want on social media and many even find it easier to air complaints or issues on social media than in person. At the same time, this also is a good opportunity to respond showing the community your dedication to your patients and your practice.
Patient Privacy – Compliance is something that’s typically top of mind for healthcare professionals. Direct conversations with patients may inadvertently expose patient health information and violate HIPAA regulations.
Time – Social media is not a one-shot deal. To be successful, it takes commitment and continued efforts. It takes time to create or curate content, manage your page, respond to comments and analyze metrics. You may need your staff or third-party vendor to help with social media management.

Healthcare Blogging 101

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 06 Aug 2021 08:12:07 GMT

Healthcare Blogging 101

There are over 150 million blogs on the internet and more are being added each day. Blogs are essentially online journals – a way to share your thoughts and viewpoints with your audience. But what should you blog about? The key is posting unique content that is relevant to your audience. Blog topics can include updates about your office, what patients can expect before, during and after a certain procedure, tips for staying healthy. Does it always have to be about business or the medical field? Absolutely not. But keep in mind that your blog is an extension of your practice and your website, so professional blogs should always be positive. You may be wondering how a blog can benefit you as a healthcare professional.

Build a Connection

By providing patients with a glimpse of your interests or something funny that happened to you, you are able to establish a personal connection with your patients. It makes you a real person and patients will appreciate a memorable story about their doctor and then may share that story with their friends and family.

If you would prefer to keep your blog strictly professional, that’s fine too. You can certainly keep your blog posts all business and educational. Patients are always looking for information about a condition or illness. When you provide that information, they will start to trust you, follow you and talk about you.

Drive Traffic to your Website

A blog may improve your website’s visibility on search engines. Search engines like Google value sites that have unique, quality content. Regularly posting blog posts that contain meaningful content can help push your website further up in search rankings. This makes your site and your practice even more visible to potential patients who are searching the web for new doctors.

By sharing information, people will be driven to your website over and over again. They’ll get to know your practice, your philosophies, your treatment options, and you. And that’s really what it’s all about.

How to Improve Your Online Patient Education

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 04 Aug 2021 08:02:57 GMT

How to Improve Your Online Patient Education

With 72% of internet users looking for health info online1, there’s no question patients turn to the internet to find a doctor or watch how a procedure is done. Let your website be the source of that information. Make sure your website provides the information and the videos that patients are looking for. Video content allows your patients to better understand a procedure and improves patient satisfaction.

Better Patient Understanding

Videos increase people’s understanding of a product or service by 74%2
40 percent of learners respond better to visual information than text alone3
Visuals are processed 60,000X faster in the brain than text3
Visuals have been found to improve learning by up to 400 percent3

Improves Patient Satisfaction

Like anything, your expectations directly influence your overall satisfaction. It’s the same for your patients. If patient expectations are set realistically and their expectations are met, they’ll be more satisfied with the result. And an important factor in managing those expectations is knowledge. When they understand the procedure and know what to expect, they tend to feel more comfortable and will be happier with the outcome.

Add videos to your website today. Quantum Digital offers hundreds of 3D animations for 13 surgical specialties. All of our educational movies play on all platforms and mobile devices, and they feature animation and narration to help make difficult surgical procedures easy for your patients to understand.

3 Ways to Influence Your Medical Reputation

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 29 Jul 2021 08:20:59 GMT

3 Ways to Influence Your Online Reputation

Your patients are online, along with almost 280 million other people in the United States and 74% of those people participate in social media. This means two things. First, your patients will more than likely hear about your practice online before they meet you. Second, they will be soliciting opinions about your practice with others in their social media circles.

If social media is part of your practice marketing efforts, terrific. But keep in mind, it’s not only about having a Facebook page or the number of ‘likes’ or followers. It’s about the experience a patient has from the first time they hear your name until well after their treatment is complete. It’s their experience, good or bad, that will influence their opinion of your practice. And it’s that opinion that will likely be shared on social media. Unfortunately, you can’t control everything that’s said on social media, but the good news is that you can influence their opinions.

Here are 3 things you can do to influence your online reputation:

1. Educate your audience

Create a robust website that includes not only your experience, your specialty and your address but also detailed patient information for the treatments you provide. People love visuals, so include educational videos and animations which are an important element to ensure patient understanding.

2. Create the best patient experience

Convenience – Offer the ability to make appointments on your website and download patient forms. Include a patient portal to communicate with patients privately. This is a convenient way for patients to get their questions answered without several days of phone tag.
Courtesy – Ensure your staff is courteous and helpful. This is so important as they are often the first impression of your practice.
Care – Follow up with your patients following their procedure – a quick phone call or email is all it takes and it does wonders to make them feel important.

3. Ask for positive reviews

Encourage patients to post their reviews on your website right while they are still in your office using their mobile phones.
Include a link to the review site with a request to leave a positive review in your follow-up survey.

To Share or NOT to share

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 28 Jul 2021 08:12:53 GMT

To Share or Not to Share

Today, social media is a way of doing business. It’s part of marketing plans and communication strategies in just about any industry, including healthcare. There’s no doubt that there are many benefits to utilizing social media in your practice. Facebook, Twitter, blogs – there are many ways to share content on the internet and engage patients, but how much should you really share?

Considering sharing the following types of content:

Information about your practice (your mission, focus, what makes you different)
Technologies and advancements in your specialty
Photos/images of your practice or staff
Unique or rare procedures/case studies
Why you do what you do
Things you like to do
Fun, humorous graphics (professional)
General health information

As a medical professional, what you post online represents your practice. Posts should always be professional and you should try to remain neutral on controversial topics. Therefore, there are certain things that you should not share:

Your personal information
Personal information about a patient to stay HIPAA compliant
Anything you don’t want to be shared
Any type of information that could be linked to your password (think about those common security questions)
Political or religious views
Inappropriate jokes or images

You want to engage readers on Facebook or your blog, so comments should be welcome, even encouraged. But remember to keep personal conversations personal. If a patient comments or asks something specific to a condition, respond to such comments generally and take them offline.

Finally, as a physician, always ensure your website and/or blog has an appropriate disclaimer to protect you since you provide medical advice and insights.

What is mHealth?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 27 Jul 2021 08:36:32 GMT

What is mHealth?

According to healthshare, mobile healthcare (or mHealth) can be broadly defined as the “delivery of healthcare services via mobile communication devices.”

More specifically, “mHealth refers to the delivery, facilitation and communication of health-related information via mobile telecommunication and multimedia technologies – including cell phones, tablet devices, PDAs and wireless infrastructure.”

A recent Research Now survey reports:

46% of HCPs say that they will introduce mobile apps to their practice in the next 5 years.
86% of HCPs believe that health apps will increase their knowledge of patients’ conditions.
96% of users think that health apps help to improve their quality of life.
72% of HCPs believe that health apps will encourage patients to take more responsibility for their health.

Here are more interesting mHealth statistics:

Nine out of ten physicians surveyed say they are interested in mHealth technology.
24 % of physicians surveyed report the use of mHealth technologies; of these, half use daily.
38% of physicians surveyed say that “monitoring patients’ conditions and adherence” is a potential benefit of mHealth.
43% of physicians surveyed say that “security and privacy of protected information” is a constraint of mHealth.
Three out of four physicians surveyed report Electronic Health Records (EHR) increase costs and do not save time, but 60% think they support value-based care.

Do You Have an App for That?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 26 Jul 2021 08:06:26 GMT

There are over 3 million apps available as of May 2020, the vast majority available through the Apple app store and Google Play, and about 7% of them are medical/health-related. Whether it’s tracking exercise, weight loss or monitoring diet, managing your health on your smartphone is becoming more and more popular. You may be thinking that you don’t need an app for your practice. But did you know that 35% of healthcare providers offer mobile apps for their patients? Apps that connect doctors with their patients and provide valuable mobile resources have the potential to be a game-changer!

The healthcare industry has the power to use mobile apps to interact with patients in many ways. In today’s digital world, hospitals can deliver patient engagement apps and mobile treatment tools for a variety of content – from general wellness to pregnancy to physical therapy to cancer care. Think about it, the possibilities are endless. Digital health apps can benefit your patients by being convenient, efficient and educational. These apps can engage patients with their health by scheduling appointments, helping monitor medications, and helping patients follow their treatment plan accurately.

You have the ability to empower patients with mobile apps as tools to take control of their health. A practice or hospital app is a great way for patients to connect with you easily and efficiently right from their phone, so your practice will always be right at their fingertips.

Do You Have an App for That?

Your Website May Not Be Aging Gracefully

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 21 Jul 2021 07:54:42 GMT

Your Website May Not Be Aging Gracefully

The internet is changing constantly. New websites are added every day, search algorithms change, and content is continuously being updated. With this in mind, it’s important to periodically monitor your website content and search results. Did you know that most websites older than 2-3 years are considered outdated? Make sure your website is not only representing you online but also performing for you.

Functionality

Does it work correctly? The most obvious reason to consider a change is to fix existing problems – check all navigation and links and tagging.
Is it mobile-friendly? Mobile websites are a ‘must’ these days. 44% of patients who research doctors on mobile devices scheduled an appointment, compared to 34% on computers! If your website is over 3 years old, confirm that it incorporates Responsive Web Design, a mobile-friendly platform to ensure your site can be searched with the most recent Google search algorithm updates.

Content

Does it represent your brand? Your practice website is often a patient’s first impression of your practice. Your website should be considered an extension of your practice, and it should reinforce your brand and services.
Does it provide value? When visitors find value, they not only feel more comfortable and educated, they will be more engaged in your website. Improved visitor engagement leads to an improved overall website experience.
Does it attract the right traffic? Make sure your website is optimized for search engines. Creating a site with the content that patients are looking for and search engines can easily index is critical. Content that is optimized improves visibility and leads to more visitors.
Are you converting patients? Convert qualified visitors to patients by focusing on targeted patient needs and benefits. Make sure you know where your patients are coming from.

So take a close look at your website and decide if it’s doing what it should be doing for your business. If you need help upgrading your site or improving your SEO, Quantum Digital can help.

Critical Success Factors

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 20 Jul 2021 08:06:04 GMT

Critical Success Factors

Did you know that without a new patient-capture form , your digital content can't generate new patients out of hours? That is typically over 70% of the time.

Empower Your Website 100%

The new patient inquiry form should be a key focus of a new patient strategy. The ultimate goal of this form is to get your visitors to fill it out with contact information, sometimes this can be in exchange for a piece of content, such as an ebook or checklist.

Because the design of your new patient-capture form has a direct impact on your conversion rates, it is absolutely critical that you approach form design wisely.

Here are the five critical components of successful new patient forms .

The Five Components of a new patient Form

1. New Patient Forms Positioning on the Landing Page

Make sure your form appears above the fold or is easily findable on the new patient page.

In other words, your visitor should not have to manually scroll down the page in order to see it. Visibility is important since you want to draw the visitor’s attention to the form.

However, you don't want this form to spook visitors who are less willing to disclose information at first glance. To ensure the content you're offering is the main appeal of your new patient page, consider two different form positioning techniques:

Next to the Content Offer's Picture

The form below might be above the fold, but it's not the most eye-catching object on the page -- the content itself is. Putting a picture of the content next to the form is an appealing reminder of what a user will get in return for his or her basic information.

At the Bottom of an Auto-Scroll Landing Page

New patient forms at the bottom of a page can be appropriate when this positioning ensures the content being offered is at the centre stage so a new patient can adequately determine if it's worth it.

If they decide they want the content, clicking the Download button shown above automatically scrolls them down to a brief form at the bottom of the page:

2. New Patient Form's Length

Often the biggest question when designing your forms is, how long should it be?

This is a tricky question because the length of your form inevitably can lead to a tradeoff between the quantity and quality of the new patient inquiry you generate.

A shorter form usually means more people will be willing to fill it out, so you’ll generate more inquiries. But the quality of new patients will be higher when visitors are willing to fill out more forms fields and provide you with more information about themselves and what they’re looking for.

Therefore, shorter forms usually result in more new patients, and longer forms will result in fewer, but higher quality new patients.

The other critical factor to consider is the effect of the length of the form on the prospect’s willingness to fill it out. If the form is too long, prospects are going to stop and evaluate whether it is worth their time to complete all of those fields. So you need to find a good balance between collecting enough information and not asking for too much information that they’re not willing to give.

3. The Form Fields You Use

What should those form fields be? What information should I ask for? Your practice form should not ask for too much information (or the wrong kind of information). Your goal should be to collect enough information to enable you to both contacts and qualify the inquiry.

You can use fields such as name and email address to gather contact information about the new patient. It is important to be able to follow up with your newly converted new patient so you can put them into your sales funnel to try to convert them into a customer.

New Patient-Qualifying Fields

Before you do that, though, you’ll want to be able to qualify new patients. To do this, include fields and questions in your form that will help you identify how well suited to be a new patient the candidate is.

You can include fields such as basic background information (age, symptoms).

Asking Only Essential Questions

When you are deciding which fields and questions to include on your form , remember that you should only be asking for information that is essential to be able to contact and qualify them.

You can always ask for more information later, and in fact, that is usually the better approach. Too often, practices request all kinds of contact information and ask tons of questions of their visitors, neglecting to realize that their 15-field forms are significantly lowering conversion rates.

4. Your Privacy Policy

This brings us to the next concern that prospects have with regard to filling out forms: security. Most people experience some sort of anxiety when asked to provide sensitive information, especially online. You need to show your visitors they can trust you with their information.

Link to your privacy policy next to the field that asks for the visitor's email address. Have your logo and a client testimonial visible. Use some sort of authority endorsement, third-party security certification, or guarantee seal. Just make sure that your website looks credible, and that should help to reduce friction for filling out your form.

On our new patient forms, we offer a brief preview of our privacy policy right above the download button. View our Privacy Policy

5. New Patient Form's Submission Button

The last major component of your form is the button the visitor must press to complete the form and send you their information.

The default text for this button is usually “Submit,” but studies show that forms with buttons labelled “Submit” actually have lower conversion rates than those that use other wording.

The top-performing variations in this study were “Click Here” and “Go.” Compared to “Submit,” these buttons feel much less committal and imply a lower investment of time and effort.

Want Help With Your Forms

Forms for Doctors can be so much more than New Patient Inquiry forms. They can also help drive efficiencies in your practice and ensure accurate patient information is being collected.

We can help your practice create great forms.

Find Out More on our Amazing Forms page

Why Duplicate Listings Are Bad for Your Practice

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 16 Jul 2021 08:13:43 GMT

Why You Need to Clean Up Duplicate Listings for Medical SEO

Have you ever had a patient call in to ask where your practice is located because their GPS took them to an old practice address, only to miss their appointment?

When someone searches the Internet for a specialist in your area, is it difficult for your practice to show up on the map results?

Answering yes to either of these questions could mean that you have duplicate practice listings for your practice.

What Are Duplicate Listings

Duplicate listings are multiple listings within the same online directory (e.g. Google Maps, or Hotfrog) with inconsistent practice information. People and search engines depend on this information to find you.

A clean presence on local online directories is one of the most important, yet neglected, search engine optimisation (SEO) components by Medical Practices and Medical Professionals seeking to improve their online visibility.

Your Google Rank Factor

A study found that collectively, local practice directories account for over 20% of ranking factors. Consistency of NAP (name, address and phone) information among online directories is the number 2 ranking factor in Google’s map results in search engine results pages, referred to as the Snack Pack.

This means your name, address and phone information must be consistent across all online directories to have a chance at ranking favourably in local search results.

Google Maps

You also must ensure that your practice appears in only ONE listing, per each directory. This is particularly important in Google Maps.

Multiple listings for the same practice location in a single directory leads to trouble with ranking well within Google’s Snack Pack. Because Google Maps accounts for nearly 15% of local search ranking factors, this article will concentrate on duplicates specific to this directory.

Common Google Maps Issues

Common Google Duplicate Scenarios and How to Solve Them:

Problem #1: Change Location

Your practice changed locations but the old address is still showing.

Solution: Claim your old practice listing using phone verification and then change the address. The old phone number will have to be in service for this to work. If you have already claimed the listing with the old address, simply log in to your Google My Business dashboard and update the address (this may prompt re-verification).

Problem #2: Practice With Multiple Doctors

You found a listing for your practice and another one for each doctor at your practice.

Solution: Find all listings on Google maps and submit a report for each repeated listing that you find. Generally, they will be the listings that contain each doctors’ name. After you find a listing on Google Maps,

Scroll down to find a “suggest an edit” button near the practice hours:
Click on “suggest an edit”
Then toggle to “yes” when asked if this “Place is permanently closed or doesn’t exist”:
Finally, select the “duplicate” option and submit the form:

If you do this while logged into your Google account, you will get an email confirming the report submission. Once you report each duplicate listing, claim the remaining listing (the one with your official practice name) by going through the phone verification process.

Problem #3: New Owner

Solution: You bought a practice from another doctor. Do not set up a completely new listing for your new practice! Instead, find the Google listing under the name of the practice that you bought and claim it through the phone verification process.

If the listing is verified under the old doctor or dentist, simply request an ownership transfer through Google’s form. The owner will get an email and will then be able to transfer ownership of the listing to you through an existing Google account.

Other Listings to Clean Up

Other Top Directories to Consider for Duplicate Clean-up:

Below are some of the top directories for doctors, dentists and vets according to Moz Local Citations.

You’ll need to identify which directories have duplicate listings and then report them according to each directory’s guidelines. Then, claim any listings that you did not report by registering with a practice account in each directory.

Each process will be different, but all may require phone verification through the practice phone number so make sure be at the practice.

Bing, Facebook, TrueLocal, YouTube, LinkedIn, Twitter, Pinterest, Instagram, Hotfrog, Womo, White Pages, ZoomInfo, Yelp, Superpages, Start Local

How We Can Help With Your Local Listings

Managing your Online Citations is a process and can help you grow your online visibility. We can help your practice list and manage these listings.

Practice Logo Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 14 Jul 2021 07:55:59 GMT

Forgettable Logos

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we'll always be able to recognise.

But what is it about a logo that makes you recognise it? What is it about the design that can elicit a memory or even a specific emotion?

If you're in the process of creating a logo for your medical practice, you're in a unique position to make a powerful impact on how consumers perceive your brand.

First Impressions Count

Everything you do, say, and display as part of your new medical practice will tell your new patients more about your medical practice's identity. It's vital to ensure from the beginning that you present a cohesive and clear statement regarding your medical practice's message.

And while a logo may seem quite simple to create, designing a great one isn't always easy. It involves a lot of market research, a deep knowledge of your patient’s personas, and thoughtful consideration of the principles of logo design. Often, designers find themselves creating many iterations of a single logo before getting it "just right."

So, where do you even begin to design a logo? Right here. We've broken down the nine key steps (with a few tips thrown in) you'll need to take to create a logo that not only you love, but your new patients will too.

How We Can Help With Your Logo

Creating your Practice Logo is a process, and can help you grow your online visibility. We can help you create a logo for your practice.

Your About Page

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 13 Jul 2021 07:50:42 GMT

What is the Purpose of Your About Page

For Medical Websites the doctor’s About Page should introduce three things.

These are:

Who You Are - Surgeons & Team
What Conditions You Treat
How You Treat

Your About Page Design

The Best Medical Websites include About Pages that are really summary pages with quick links. So it should be designed:

Using quick links to more information.
Be visual and uncluttered
Be easy to navigate on mobiles

What More Can Be Said on Your About Page

At a pinch, it may also link some other website assets including:

Missions or Vision - if useful
Origin Story - if interesting
Video - if short and answer a relevant question
Clients - if they add credibility

Want Help With Your About Page

We can help you to help more patients by improving every page on your website.

Your Non Clinical content can be so much better.

Find Out More

Your Medical Website SEO Checklist

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 08 Jul 2021 07:59:47 GMT

Get Noticed By New Patients

To be noticed by new patients online, doctors and dentists need to continually improve their online search engine rankings. Whether you do this or need our help, we list below is a comprehensive checklist of key items that should be part of your practice’s SEO strategy:

What is the Starting Point?

Establish a benchmark. Before starting any medical advanced SEO activities, note where you’re currently at by understanding the key analytics such as rankings, visitors to the site, conversions (visitors who fill out a form), and bounce rate.

We Google Analytics through the Google Search Console and Google Webmaster Tools to better understand your medical website’s current and past performance, and to measure the improvements as you implement SEO.

Set Goals to Target

Identify goals. Your benchmark data should also be a window into where you are doing well, and what areas you can improve upon. Other metrics to consider are increased reach, page visits, time on page, decreased bounce rates, or improved conversions.

Clear goals will help you identify how success is measured.

Page titles and Meta Description

Optimise page titles and meta descriptions.

Page titles and meta descriptions are within the code of each web page and should be unique for each page on your website.

This text is also displayed on search engine results pages to give searchers an idea of what your website is about.

To optimize your page title and meta descriptions, add relevant keywords and include your practice’s city and state within the copy. Note that the page titles must remain under 60 characters and meta descriptions under 156 characters.

Optimise Website Content

Optimising content requires a balance of including enough keywords within your copy for search engines while also sounding natural to readers.

Ensure the headers and H tagging cascades down each page and addresses searchers’ questions.

Assign specific keywords to each page of your website and include them in paragraphs, bulleted lists and in the call to action of the page.

Off and On-Page Consistency

Check name, address, and phone data across all online directories is accurate and the same. Consistency is key.

Make sure that your website contact information matches all of your online directories, and vice versa. This is important because Google triangulates this information with other third-party sites.

Inconsistent information across various websites confuses Google and deters it from ranking your website in search results.

If we have not claimed ownership of your Google My Business (GMB) listing and other online directories, contact us immediately.

Your GMB listing must be claimed and verified by your medical practice to give Google confirmation of your location.

This is critical since Google utilises location and proximity as a ranking factor, so when someone searches for a practice near you, you’ll appear higher than someone farther away.

In addition to claiming your GMB profile, you want to ensure you don’t have two profiles with the same or conflicting information.

Once you claim GMB, repeat a similar process across these all the top local listings and directory websites for a complete list contact us.

Remember to ensure consistency with your practice name, address, and phone number.

Embed Google Maps Citation on Your Website

Embed your practice’s verified Google Maps listing to your website. A minor, yet impactful step. Embedding a map on you r site helps confirm to Google your true location. Note: this step must take place after you claim and verify ownership of your Google maps listing.

How We Can Help With Your Online Ranking

SEO can be complex but by ensuring these key SEO strategies have been taken into account can help you grow your online visibility.

Improving your SEO is one of several online strategies we use to help doctors connect to prospective patients. To learn more about improving your website’s rankings in 2019.

What Doctors Should Post on Instagram?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 07 Jul 2021 07:47:10 GMT

Why Do Doctors Use Social Media?

Social Media is one of many medical marketing methods to connect with your target audience, build our brand promise and generate more traffic to your website.

Which Social Channel is Best?

As there are so many social media platforms out there. Which is best for your practice?

The answer is all of them.

If your content helps your patient on their journey, that can be a great start. Optimising each channel’s requirements, audience, and etiquette is also important.

Optimising Instagram

Let’s take a look at how to optimize your Instagram posts to perform best. By this we mean:

speaks to the audience,
boosts your online visibility, and
scales your practice.

Instagram is Visual

If you want to capture the imagination of an Instagram audience it has to be visual.

While doctors may find this hard to start with, as the medical niche does not always inspire lots of visual content like wedding cakes or sports cars, it can be.

So your Instagram page starts with Photos, Images, Infographics or GIFs and a bit of imagination and creativity. Instagram for Doctors should not be ignored.

Examples of Instagram for Doctors

Think about your patients and what they respond to when you talk with them. Sometimes just starting with a simple approach is a good start. Try with posts like

Related or inspiring quotes.
Answer common questions - one post at a time.

As time goes by your Instagram you become more focused on keywords and improved visuals along the lines of the following:

Q&A’s with more visual content or explainer videos,
Storytelling or case studies (before, during, after),
Showing what happens behind the scenes, invite patients “backstage” can demystify
News and developments with pictures, and
Events and presentations optimised for Instagram

All in all, the visual nature of Instagram gives you an unprecedented chance to build a buzz around your practice and get patients interested if not excited in what, why and how you can help them.

Instagram Tech Tips

Use the “highlight” feature to ensure your most popular content is visible even well after it may have expired.
Use # tagging to link to interest groups

How We Can Help With Instagram?

We understand both What you do and How social media can help.

By creating unique and focused content designed to help your patients, we help you help more patients.

Instagram is one of several online channels that we use every day to help doctors connect to prospective patients. The content is distributed across many channels to ensure it is seen by as large an audience as possible.

Local Practice Citations

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 06 Jul 2021 07:52:48 GMT

Local Practice Citations

What is a Local Citation?

A local citation is any online mention of the name, address, and phone number of a local business. In your case your medical location.

Citations can occur on local business directories, on websites and apps, hospital websites, college and association websites and on social platforms.

Citations help patients and referrers discover your practice and can also impact local search engine rankings.

Medical practices can actively manage many citations to ensure data accuracy and consistency.

What are the Types of Local Citations?

Practice owners can create citations on a variety of important local business data platforms which exist to publish this type of data.

Core Platforms include Google My Business, White Pages, Bing, True Local, Yellow Pages, Hot Frog and many others.
Key Practice Listings can also be built on popular social and review-oriented sites like Facebook, Yelp, LinkedIn, RateMDS etc.
Geo/Medical-Specific Platforms your practice should pursue listings on include websites that are specific to your service and geography. Examples of these platforms are hospitals, colleges, associations, and research website citations.
Supplementary Citations can either be built or earned on a wide variety of publications, including news media sites, community, charity, government databases, blogs, and more.

You can either intentionally develop these citations for your business, or simply earn them based on merit and public interest/sharing of information.

Automatic Listings

Citations and local business listings frequently appear without any action being taken by the business. Citations can result from automated aggregation and the flow of data from local business data platforms.

This reality makes it especially important for local businesses to take control of the accuracy of their data so that inaccurate data is discovered and corrected, preventing patient confusion or loss and any negative impact on local search rankings.

What are the Components of a Local Citation?

The core components of a citation are your practice name, address, and phone number and can also include a reference or link to a designated page of your practice’s website.

In addition to this, a citation may incorporate some or all of the following elements:

Why do Local Citations Matter?

Local citations significantly influence two scenarios relating to local businesses:

Local citations either positively or negatively impact local search engine rankings.

The number of citations a business accrues, the accuracy of the data they feature, and the quality of the platforms they exist on all influence rankings.

Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well. However, if the data search engines encounter is inconsistent, this trust is eroded, lessening ranking opportunities.

Local citations either positively or negatively impact consumers.

Accurate citations help people discover a local business, which can result in web, phone, and foot traffic, culminating in new patient bookings.

Inaccurate citations, however, can either confuse or misdirect patients, leading to loss of reputation and revenue.

All Practices Should Nurture Their Online Citations

Practices should be concerned about rankings, reputation, and revenue. Local citations are vital, given that they factor into all three of these areas.

Every practice should understand the risk/benefit scenario of a passive vs. an active approach to citation management and include local citation’s as a part of their marketing strategy.

Passive approach risks:

Neglecting citation development and management risks the following damage to rankings, reputation, and revenue:

A small/weak set of local citations,
Inaccurate citations,
Duplicate local business listings,
No awareness of user or competitor edits to local practice listings,
No strategy for discovering inaccurate data,
No strategy for managing citations in the event of rebranding, business moves, changes in phone numbers, hours of operation, or other data,
No strategy for promoting, discovering and managing reviews, and
Little control over how the practice is being represented across the web.

Active approach benefits:

Actively managing citations can positively impact rankings, reputation, and revenue via:

A robust, accurate citation set on major platforms,
Awareness, discovery, and correction of inaccurate data,
Permanent closure of duplicate local business listings,
A solid strategy for editing citation data in the event of rebranding, business moves, changes in phone numbers, hours of operation, or other data,
A solid strategy for discovering and managing reviews,
Maximum control over how the practice is being represented across the web

By weighing these risks/benefits, you’ll soon determine that active citation management can be neglected. It simply isn’t good business.

Local Citations Summary

Citations are publications of your core practice data on the Internet.

They influence patient discovery and local search engine rankings. Accurate citations positively impact rankings, reputation, and revenue, whereas inaccurate citations detract from these assets.

Due to the high stakes of these assets, active location data management is a necessity for all practices.

How We Can Help With Your Local Listings

Managing your Online Citations is a process and can help you grow your online visibility. We can help your practice list and manage these listings.

Why Is Social Proof So Important

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 05 Jul 2021 06:36:34 GMT

Why Is Social Proof So Important

Social proof is a well-known psychological concept, but with the rise of social media and the significant influence of review websites, it is important to understand how the power of social proof can help you.

Social proof means we use other people to determine what is correct.

We copy behaviours of other people and follow the majority. This approach is not ungrounded: very often the best way to judge an appropriate behaviour is by looking at how others behave. It’s an evolutionary mechanism. However, it’s still a mental shortcut.

A Perfect World

In a perfect world, we may first look at how others behave, then process the information through your own knowledge and experience, and then produce an emotionally unaffected result.

In reality, people often stop at the first step, even when a decision is against their own best interest. This is prevalent when people are uncertain in a given situation.

The effect of social proof has been shown in situations where people copied the mistaken evaluations made by others, even though the correct answers were clear.

How Much Social Proof Do You Need?

The volume of social proof is very important. If is often the number of reviews that affect bookings, rather than the reviews themselves. Many patients can be overwhelmed by the fact that so many are happy, this enables them to follow the lead without looking closer.

Your patient similarity is also effective for social proof. It is important to show that many other people like you are happy patients.

Don’t spend time coming up with logical arguments, statistics, and competitor comparisons to prove that their service is the best one. Instead, use different kinds of social proof.

Expert Social Proof

Expertise isn’t necessary for social proof to work. However, we generally trust experts more, which is a logical thing to do. Therefore, credibility drivers make sense to also be applied when promoting your service.

You’ll often find practices include full CVs, published work, associations, awards and appearances, etc to build this credibility.

Even when little information is displayed on the homepage, these proof tools are included.

Celebrity Social proof

Celebrity endorsements are still a huge thing, but we understand for most surgeons this is not a direct option, but there can be workarounds.

In some instances, celebrity or famous patients may be very grateful and a simple thank you on their social channels can be significantly amplified to extend your social reach.

Sports stars, media personalities or even socially active patients telling their stories. Just ask the golfer, Tiger Woods’ back surgeon (Dr Richard Guyer)

People see the number of likes a promotional post gets and assume it must be something people genuinely endorse.

User Social Proof

User social proof is also used on all quality home pages and channels. Promote skills, outcomes and achievements. Remember, it is the numbers more than the detail.

Review on Google,
Sharing positive Case Studies
Add Before and after Stories

Social proof works best when the proof is provided by the actions of a lot of other people that are similar to you.

“Wisdom of the Crowds” Social Proof

Throughout history, we have been told that the majority is right. Democracy is based on this notion. It underlines many of our beliefs and behaviours.

Advertisers tell us “a million people can’t be wrong”. That’s why it’s necessary to point out credibility drivers like the general popularity of your practice, how many patients have been treated or the scale of your experience is important.

“Wisdom of your Friends” Social Proof

As much as we trust the crowds of strangers, we obviously trust our friends more - even if they are no experts in a given topic.

Promote Facebook ‘likes’ so your patient's facilitate trust in your service to friends.

Build Your Own Social Proof

Building your own social proof isn’t an easy task, but when established is a gift that keeps on giving. Establishing and maintaining social proof can involve:

Content creation,
Reputation building,
Growing word-of-mouth,
Growing online following,
Monitoring responses,
Working with social media influencers,

Your Next Step

If you are interested in learning more about Social Proof, Thought Leadership, Content and Reputation Marketing contact us and learn more about how we can help.

How Big Tech Sees in Health

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 02 Jul 2021 08:09:55 GMT

How Big Tech Sees in Health

Silicon Valley is ramping up its health care ventures to profit from a vast and fast-growing part of the economy. Big tech is trying to remake healthcare.

Tech giants such as Apple, Amazon, Microsoft and Google are moving into the business of keeping people well, a logical frontier.

Apple

Apple’s latest foray into personal health starts with the new iWatch Apple can:

Track your vital signs
Organises your health history
Link to other apps and systems
Call for help after a fall
Monitor heart beats for dangerous conditions
Do an electrocardiogram
Collect data for medical research,
Connect hospital medical-record systems.

Amazon

Amazon plans to shake up the prescription-drug business and health coverage, but they dominate other areas of health already

Medical product sales (latex gloves, bed liners, specialized dental tools, medical devices) move beyond $10 billion.
Electronic medical records
Genomics researchers store and analyze vast amounts of data, ramp up processing power for trials and modeling - allowing more cost-effective tests.

Google

Google wants to help make you live longer and has moved into

health-insurance
understanding the process of aging and extending life spans
new ways to collect and use health data (contact lens that monitors glucose levels.
artificial-intelligence with a significant health care focus.
Medically focused and HIPAA-compliant cloud storage, email and file-sharing products
health-tracking apps
“Dr. Google” where doctors help ensure common questions are answered accurately

Microsoft

Microsoft is trying to

sell hospitals, drugmakers and doctors software, cloud processing and artificial-intelligence services for more personalized medical care.
speech/language recognition for a “triage bot”
tools for monitoring whether a patient sticks with a treatment plan
cloud-computing harnessing the processing muscle for computing-intensive genetic analysis.
Using machine learning to target cancer therapies
Big data to detect cancers or other potentially fatal medical conditions earlier.

It Is Only the Beginning

While this is the beginning, and challenges lay ahead such as:

Algorithmic technology can trigger false positives,
Scepticism is high, and
Rebuilding health infrastructure takes years.

Watch this fast emerging space.

What is Social Media Engagement?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 01 Jul 2021 07:59:45 GMT

Social Media Engagement

You have a social media plan, but are your posts engaging? Is there variety? Are they targeted at your audience? Is anyone even seeing your posts? When creating your social media posts, be sure to create and share engaging content. Make your posts relevant, relatable, interesting or funny. Developing the content of your posts can take some time, but it’s critical to engaging your followers and attracting new ones.

What exactly is social media engagement? Social media engagement is a way of measuring the response from your audience. It’s essentially the number of likes, comments and shares on a Facebook post. It can also be measured as clicks, retweets on Twitter, repins on Pinterest, etc. Engaging your audience on social media is important because a post with more likes, comments and shares will increase visibility in the newsfeed.

When you connect with people, they will be interested in you. You’re a surgeon, but you’re also human just like them. Find common ground with your followers through staff’s interests, and community trends and events. Here are a few ideas to engage your audience:

Create an infographic.
Share visual quotes.
Share videos.
Post local events or information.
Ask questions to create interaction. Everyone has an opinion!
Post emotional stories and graphics (patient testimonials, before/after).
Be consistent.
Use hashtags.

Remember your audience in every post. What may be interesting to you may not necessarily interest your patients. For example, an article about knee surgery complications from a medical journal may interest you and be very relevant to your practice but may be too technical for patients. Typically, patients are more concerned with rehabilitation and how quickly they can get back to their life, so patient testimonials may be more appropriate.

How do you know if your posts are engaging? You need to take a look at your metrics. Most social media platforms will show you the detailed engagement of your posts. Take a look at your metrics periodically so you see which posts are getting the most engagement. This will help you better understand your audience and create content going forward.

Integrate a Social Media Strategy into your eMarketing Plan

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 29 Jun 2021 00:26:29 GMT

Integrate a Social Media Strategy into your eMarketing Plan

As you plan for next year, don’t forget about a social media plan! By integrating a social media plan, you can reinforce your branding and messages, while building engagement with current and new patients.

Here are some tips to integrate a social media strategy into your plan.

Social Media Traffic

Use a social media platform(s) where you’ll get the most traffic.

Facebook has a broad audience. See our blog for more information on the most used social media platforms.

Think ahead!

Plan a couple of months ahead so you can take advantage of upcoming holidays or events that may be trending on social media platforms. For example:

Holidays – Memorial Day, Mother’s Day, Thanksgiving, etc.
Sporting events – Super Bowl, US Open, March Madness, Olympics, etc.
Awareness Months – Schedule posts that coincide with health awareness months. For example, Breast Cancer Awareness month is October or Fall Prevention month is September.

Utilize Buffer or Hootsuite

Utilize Buffer or Hootsuite to schedule posts on one or more of your social media pages. The frequency of your posts should be consistent. Whether it’s 2, 3 or 5 posts per week, set up a schedule and follow it.

Use hashtags

Publishing a related blog post or sharing an article will likely get more visibility on social media when those topics are trending. More information about hashtags is on our blog.

Your digital marketing plan should include social media. Quantum Digital can help you with a customized, content plan for social media posting.

Doctors & The Google Results Page

mark.ryan@quantumdigital.com.au (Mark Ryan) — Sun, 27 Jun 2021 04:03:29 GMT

Doctors & The Google Results Page

How To Get Google Sitelinks?

What are Sitelinks?

Sitelinks appear on Search Engine Results pages (SERPS) when Google search users are searching for services like “orthopaedic surgeon Sydney” or “incontinence Melbourne”. They also appear for name searches.

Google’s Sitelinks search box highlights webpages’ internal search function. It’s triggered by a query that directly names a website.

How Do You Get Sitelinks?

Not all websites have Sitelinks, however. Google only allows sites with enough authority to use it.

Gain Google Authority (GA)

Google Authority is not necessarily about traffic numbers, it is more like trust. It is earnt over time.

To improve your GA rank tends to follow the sum of many functions, these include:

on-page SEO,
patient engagement and
brand or name promotion

Local Search Schema

Even if your website qualifies through competitive organic traffic and gains in Google Authority, you still need to take another action in order to benefit.

Google needs to see clearly the right Local Search Schema. This is structured information about your practice that streamlines your website’s search engine integration.

Other nice to have elements are Google Webmaster Tools and Site Search links.

Your Patients Just Google It

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 25 Jun 2021 07:55:56 GMT

We get a new medical symptom and we immediately turn to Google.

We are all guilty of it. It’s an instant answer and it’s in the palm of our hand, but is it the right answer? Many times, the answer is no. Many of us have figured this out by now as there are so many general symptoms that can indicate a variety of conditions.

Perhaps you’ve experienced the following with one of your patients. You know the one, the patient that walks into your office with printed pages from the internet, and a list of questions, and has already diagnosed themselves. Sound familiar? It’s great that they’ve taken the time to research and understand what ‘might be happening, but many times they don’t take into account other factors or medical history. So now you may need to take additional time to convince them that they do not have what they think they have.

Many people have become more involved with their healthcare with easy access to the medical information on the internet and Google can be a valuable resource to find that information. However, there are some downsides as well. One mistake that people make is that they simply jumped to a conclusion that may not be accurate. Some people read an article on the internet and immediately jump to conclusions based on general symptoms or someone else’s experience, which may cause unnecessary anxiety.

Another issue is that they didn’t consider the source. One should take into account where the information is coming from, especially if it’s not a reputable source. Google may provide search results from a blog post by someone from several years ago that was strictly an opinion or may no longer be relevant. Patients should always ensure the information is coming from a reputable website.

Having your website optimized for keywords is important to make sure your website is part of your desired search results. This way, you know your patients are getting accurate information directly from your website. Take the time to ask your happy patients to write a review online about your practice and medical care. Make sure your profiles on Healthgrades, Vitals and Google Places are accurate and linked to your website. As you know, information online is a powerful tool. Use it to your advantage.

Your Videos Matter Grow Your Practice with YouTube

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 24 Jun 2021 07:39:29 GMT

Grow Your Practice with YouTube

Sharing content on social media can be quite powerful, especially when it comes to video. Video is a great way to educate patients and increase their understanding of a product or service while improving your organic search engine optimization. Building a video library on your YouTube channel is easy, and can help you grow your practice.

The total number of people who use YouTube – 1,300,000,000.
300 hours of video are uploaded to YouTube every minute!
Almost 5 billion videos are watched on YouTube every single day.
More than half of YouTube views come from mobile devices
Video also enhances your search engine optimization (SEO).
Videos are prioritized by Google – A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results.
Videos also help you stand out in the search results with the addition of a video thumbnail.

Time to start building your video library on your YouTube channel! Here are some suggestions for types of videos to create:

“Meet the doc” – introduce yourself, your core mission and your services.
Patient testimonials – patients should talk about how they felt before their treatment, why they decided on the treatment and how their life has changed.
Preparing for Surgery/Surgery expectations
Expectations for recovery
Patient education – animations to highlight your top procedures. Check with your equipment manufacturers as they may have videos already produced that you can post on your channel.
Surgical procedures – an abbreviated surgical procedure may be interesting to best demonstrate a procedure. Be conscious of your ‘patient’ audience and focus on the procedure so you don’t increase fear of surgery.
Local news stories – featuring you, your practice or your affiliated hospital.

Your videos can be great content for your Facebook posts and other social media channels. Videos will typically capture more attention in the newsfeed than a photo. Keep in mind that attention spans are short these days, so use a catchy title to capture interest, get right to the point and keep it between 30 seconds and 2 minutes. Shorter is better!

Grow Your Patient Audience on Facebook

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 23 Jun 2021 05:55:55 GMT

How to Grow Your Patient Audience on Facebook?

Enter any waiting room and you’ll see most people staring down at their smartphones. But what are they doing on their smartphones? Most likely they are cruising through their Facebook newsfeed. Did you know that over 72% of adult internet users are on Facebook?1 Facebook has a huge following these days and is an excellent way for you to gain exposure for your practice.

A post on Facebook, however, has to compete against 1,500 or so others that struggle to receive a viewing on a daily basis. To stand out on Facebook, your content has to be creative and interesting! Your content should be short and well-presented in the form of bullets or quick visual tips that will grab the attention of your Facebook followers.

Check out these 3 areas of content to engage your existing patients and reach more potential patients:

1.EDUCATE

Create and share fresh and interesting content such as emerging trends, innovative treatments and technologies, or general health and wellness tips. For example:

links to your patient education content or videos highlighting your core treatment options
short and concise personalized one-minute videos from your YouTube channel – video content should be grasped even without audio to keep viewers engaged
photos explaining a new technology, an emerging trend
infographics – using a visual icon to quickly engage and capture your audience
wellness tips in healthcare
relevant health articles from reputable sources

2.ENTERTAIN

Just because you are a medical practice, don’t be boring! People generally prefer content that amuses them. Your posts should be light, non-controversial or political, and easily grasped. For example:

funny cartoons or memes
short videos
information about celebrities or popular events
personal photos – these types of posts are instantly “liked” or shared by your viewers, increasing your reach

3.RECOGNIZE

People love to be recognized. You can engage your followers by acknowledging when they like, share or comment on your content. This will better engage them, as well as bump your post in the Facebook newsfeed. For example:

like their comment
reply to their comment
say “thanks” if they give a nice review or compliment

Dedicate one person in the practice to create entertaining and educational content posts, and monitor your business Facebook page on a regular basis. This can take some time, but it’s extremely important to build engagement.

As you can see, relevant content is essential to capture the attention of your audience, but the timing of your posts is also critical. In addition to the information from Facebook, there are apps and websites that can streamline the process of consistently posting and tracking engagement. They help you determine ideal times to post or update your content, provide campaigns that improve viewership through contests, polls and quizzes, and help you interact with your viewers in an organized manner. Schedule posts through Facebook or utilize post planners, if needed, to post at peak times. Many people check Facebook in the mornings, at the end of the business day, in the evenings or while travelling or waiting.

Social media can be a powerful marketing tool for your practice. Just by having a business page on Facebook, you are not maximizing the opportunity to grow your practice. It’s time to start using it to build your brand. You should consistently post to educate, entertain and recognize your followers. Your Facebook business page is an effective and free marketing tool for your practice. So start posting, and use it to your advantage.

3 Steps to Fix Negative Patient Reviews on Google Maps

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 22 Jun 2021 05:15:31 GMT

3 Steps to Fix Negative Patient Reviews on Google Maps

Online reviews can benefit both patients and practices.

As you may know, Google allows reviews on your Google+ account. Building a strong online reputation is important to your business, and positive reviews will help. Positive reviews will also attract new patients and lead to a better search engine ranking. But what happens if someone posts a negative review about your practice?

Although Google doesn’t allow you to delete negative reviews, here are 3 things you can do:

You can approach the patient, address his/her concerns, and kindly ask them to remove the review.
You can respond online. Google has a feature that allows business owners to respond to negative reviews, so you can directly address the reviewer’s issues in a calm and reasonable manner online. If the negative review makes claims you can argue against, do so objectively, using facts or other customers’ experiences as talking points. (Note: While replying to online reviews, you should not confirm that reviewer is your patient or respond with detail about their specific information because doing so may be a HIPAA violation).
You can offset negative reviews with good reviews. Here are some suggestions to get more positive reviews on the Google+ page.

Ask all your staff to include the Google+ page link in the email signature. Some of the email recipients will check out and write reviews. You can mention this text in the email signature: “Review us on Google: —Link to Google+ page.”
Encourage happy patients to write reviews on Google. More number of positive reviews will help in pushing down the negative review and decrease the visibility of the negative post.
Send out an email blast, with a link to your Google listing, asking satisfied patients to post reviews. Your email should be brief and direct. Here is an example.
Hi there! At (practice name), we take pride in offering exceptional service to our patients. One of the best kinds of compliments we can receive is a review from you! Google Places is where most people search for local services online, and we’d love it if you can go on there and write a little something about us. It’s a very simple process and will help us out tremendously in getting the word out there! We really appreciate your support and thank you for being a part of our family.

However you choose to address a negative review, you should always be trying to get those positive reviews from your happy patients.

Grow Your Practice with Google AdWords

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 21 Jun 2021 07:28:20 GMT

Did you know 81% of people click on a sponsored link when looking for health information online? Contrary to popular belief, most people click on sponsored ads!

Search engines like Google, Yahoo and Bing allow businesses to buy ad listings in their search results. This is called a Pay-Per-Click (PPC) campaign, a paid digital ad campaign. These campaigns have become increasingly popular due to the fact that they target specific audiences and geographical locations. According to recent data, Google holds 69.2% of the online market share, compared to Bing at 12.99% and Yahoo at 7.74%. Google’s PPC service, called Google AdWords, can help grow your practice, driving patients to your service offerings within your specific geographic location. With Google AdWords, you can reach the right audience locally or globally.

Pay-per-click campaigns have several benefits:

Attracts targeted patients – An effective PPC campaign can increase leads. PPC conversion rates are 1.5 times higher than SEO. In fact, a 2011 Google study showed ad click percentage was as high as 89%
Control – You can set the budget and the targeted location and pause the campaign at any time. With Google AdWords, you only pay for clicks, not just impressions.
Quick results – You can get immediate results with PPC. Natural search engine marketing or other forms of advertising can take weeks or months to change behaviour in medical searches. Most Pay Per Click campaigns can activate and get results within hours or days.
Measures the success – PPC campaigns deliver a strong ROI by setting exact relevant keywords, language and daily budgets. And remember, you pay Google only when someone clicks on your ad and lands on your website.

SEO and PPC complement each other.

With PPC, you can determine which keywords drive traffic and conversions. Then you can incorporate those keywords within your organic SEO efforts to optimize clicks to your website. Google advocates that “brands with a #1 organic search ranking can get 50 per cent more clicks on average by paying for an accompanying ad.”

PPC is one of the most effective and measurable forms of digital marketing to reach your target audience on the internet. Quantum Digital will manage your entire PPC campaign and provide you with metrics to ensure your campaign is successful.

Top 10 Apps for Doctors

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 17 Jun 2021 23:00:02 GMT

Mobile health is a rapidly developing factor in healthcare today and contributes to better and more efficient healthcare.

With smartphones now becoming an indispensable part of life, an increasing number of doctors are taking advantage of mobile apps to improve their practice. Below are a few apps that doctors may find helpful in the clinical setting:

1. Epocrates

This is one of the most widely used applications by doctors boasting more than 1 million active members. Doctors rely on this app to look up information regarding drugs, other providers, referrals and to instantly calculate values such as the body mass index.

2. Read

This application brings all your journals and medical literature under one roof. The app uses a magazine format allowing you to access journals, studies and articles from a variety of sources such as PubMed, open access journals, and papers uploaded by linked institutions.

3. Doximity

This application provides the largest professional medical network in the US. Doctors use Doximity for secure communication, electronic faxing, and to read the latest medical news.

4. NEJM This Week

This application allows access to recent articles, images of medical conditions, audio and video summaries.

5. Figure 1

This application allows you to securely share medical images and information regarding cases and treatment with a medical community. This tool is particularly useful for doctors seeking feedback on rare conditions. The amazing app guarantees removal of identifying information and uses face-blocking software.

6. DynaMed

This application provides summaries of different topics and disease references with constant updates. The app is created by doctors for doctors and is useful for treatment at the bedside (point of care).

7. Medscape

This free app is a medical reference tool that allows doctors to look up medication, diseases, and the latest medical news.

8. Virtual Practice for Doctors

This application allows doctors to communicate with their patients remotely while having access to their medical data. This enables doctors to conveniently manage their medical practice with greater efficiency.

9. Calculate

Calculate is an effective point-of-care tool that is particularly useful in the field of oncology, cardiology, and obstetrics. This app helps doctors make informed decisions regarding diagnosis, prognosis, treatment, and dosages of medications.

10. Omnio

This is a very popular clinical research application that includes a library reference where important information can be researched and stored. Access to Merck Manual, the best-selling medical textbooks, is also available.

As the world becomes increasingly connected through the internet and apps that allow instant access to vital information, doctors will certainly be able to provide fast, accurate, and high-quality treatment for their patients.

Are you only reaching 50% of your patients?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 16 Jun 2021 23:00:02 GMT

Over 50% of searches are from a mobile device.

If your site is not upgraded to a mobile platform, you are only reaching half of the healthcare consumers.

Today’s digital healthcare landscape is more competitive than ever. With practices competing for new patients and procedures, it is imperative that your website is optimized to the latest mobile platform. It was recently reported that at least 50% and up to 58% of search queries globally now come from mobile devices. If you don’t have a mobile website, it’s likely you are losing business. A mobile website helps boost your SEO, improve your placement in Google, and increase mobile conversion.

What exactly is mobile conversion?

Conversion is simply the process of getting a potential customer/patient to perform the desired action. That action could be reading content on the website, clicking on a link, going to a landing page, opening an email or making an appointment (the ultimate conversion).

Marketing research has shown that conversions on mobile devices are rapidly becoming a major part of the online business. Here are a few facts that emphasize the importance of mobile conversion:

About one-third of online sales occur through mobile devices. The growth of mobile commerce is much faster than traditional web marketing.
A user is 160% more likely to convert when a website is optimized for smartphones. A non-optimized website is going to result in user frustration and a frustrated customer is unlikely to ever return.
Search engines favour mobile-friendly websites in their listings.
Mobile viewers like to pick and choose. The website must load quickly, be easy to navigate, look great and provide a satisfying experience.
Skip the forms. Instant answers to their questions are what mobile users are looking for. Filling out a lengthy online form is not something that will help you with mobile conversions.
Click to call functionality is considered by many mobile users as the most important feature that gets them to act. More than 70% of those who click the call button are likely to do so again. Your CTA (call to action) on the smartphone should be different from a CTA on a desktop. It should stand out from the rest of your page. Make it bright and bold. It should actually look like a button. A potential patient may be trying to find your location and you may be very close to the ultimate conversion.

Analyzing the traffic on your website will give you surprising insight into viewer interaction and will provide you with valuable feedback for mobile conversion optimization.

Mobile conversions have taken over desktop conversions. Having a mobile website is no longer a nice-to-have, it’s critical to the success of your business. Let us help you upgrade to the latest platform, with a brand new look and feel. Call us to upgrade your website, and reach 100% of the patients out there.

Is Your Practice Listed on Google Maps?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 16 Jun 2021 04:18:12 GMT

Research shows that 75% of shoppers are more likely to visit a business after finding helpful information about them in search results.

An optimized local listing on Google is essential for your local web presence and search engine optimization, especially as a practice trying to attract patients in your area. Having your business claimed on Google is one of the best ways to help prospects find your business online when they conduct a local search on Google or Google Maps.

Google My Business

Google My Business is a free service that complements your existing website by giving your business a larger presence on Google. With Google My Business, you get your business hours, phone number, and directions displayed prominently on Google Search and Maps. Your practice will appear front and centre in search results so patients can find you easily and see what your practice is about. You can set your business hours, contact info, and more. They will find the right information easily and can get in touch with just a click!

With Google My Business, you can:

Make sure your business info is accurate
Edit your business info from one place
Add pictures or images
Respond to reviews
See what’s working and how people are engaging with your practice

Quantum Digital will help you manage your Google My Business page. We will claim your listing on your behalf, help you set up your page, create your account, verify your listing, and upload images. Verifying and managing your business information on Google My Business is important. The information should always be up-to-date and accurate on these listings; otherwise, you may not show up on local searches and you could be losing leads to other physicians who do have an optimized listing.

Reach More Patients Online

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 31 May 2021 23:00:02 GMT

Using Google and Facebook Ad Campaigns

Attracting new patients using Pay per click (PPC) ad campaigns can be extremely effective at reaching potential patients.

Did You Know?

Potential patients are out there looking for you.

1 in 3 Australians search online for health information?

81% of people click on a sponsored link when searching for health information?*

How to Take Advantage?

So how can you bring them to your practice using digital advertising?

With PPC advertising, you only pay when someone clicks on your ad. Ads through Google AdWords or Facebook can target patients geographically and in the case of Facebook, even by interests, and conversations.

This is not only targeted advertising, but is also far more economical than traditional advertising.

Geo-Targeting

By geo fencing your ad spend your ad is only seen by people that are within range of your practice or the location of your choice.

You can fine tune your search criteria further with Facebook by filtering using other demographic and personal criteria.

Landing Pages

When creating ads, it’s important to also create effective landing pages, so your visitors don’t just land on your homepage and then have to figure out where to find what they are searching for.

A landing page should be clear and useful to visitors and also related to the keyword (condition or procedure) that they are searching for.

The following factors can play a role in determining your landing page experience status.

Images – Use an image that grabs attention and highlights someone that your target audience can relate to.
Copy - Keep your landing page copy short and use bullet points whenever appropriate. It makes it easier for those skimming your page and draws attention to important text.
Call to Action (CTA) – A call-to-action button is what you want the visitor to do next. Collecting their information is how you generate a new lead.
Lead form - Include a simple, pre-populated form - the less information you require, the more likely that a visitor will request information.

Improved Conversion

Conversions are actions taken by the visitor and are a great way to measure if your ad is working. To maximise your return on investment (ROI) it is important to set and measure your conversion goals or Conversion Metrics. Goals can be: Calls, Submissions, Bookings etc.

Key Conversion Metrics examples: number of visitors, number of conversions, cost per conversion (calls, bookings, form submissions), conversion rate, as well as keyword conversion data and data on landing pages.

What’s Not Working?

Improving conversion metrics is one thing but improving the quality of your calls can also be reviewed.

By recording all sponsored callers you can focus on inbound caller quality and also your reception staff performance. By reviewing how your reception staff speak to new inquiries and improving standard responses (by scripting), we have seen booking and advertising performance double.

Be Found Online

Patients are searching the internet for health info, so make sure your practice can be found and make it an easy experience for potential patients.

Quantum Digital is a certified Google AdWords & Facebook Partner. Contact us to take your digital marketing to the next level.

Learn more at: https://www.quantumdigital.com.au/online-marketing or call us today at 1300 880 230 to get started.

What Doctors Should Post on Facebook

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 31 May 2021 03:41:44 GMT

We’re all told to get on social media, as it’s one of the easiest ways to make a connection with our prospective patients, build your practice fellowship and online presence — and attract patients.

The thing is that there are different social media platforms out there, and each has a certain audience, etiquette, and requirements. How can we optimize content for all — or some — of them in the smartest, most efficient way possible without burning out?

Is Facebook Best for Your Practice?

Let’s take a look at which social media platform is right for your practice, what kind of content is best performing for each of them, and how to optimize your posts in a way that speaks to the audience, boosts your online visibility, and scales your business.

If your patients are aged 16 to 80 you need a Facebook page. Facebook is the largest social media platform and we wouldn’t tell anyone not to use it.

Like a website, everyone needs to be on here. It’s home to over 2,000,000,000 users , and any practice that wants to help project their practice online should consider a Facebook Business page.

What Is Facebook Good For?

A Facebook page should be used to make that all-important connection with your existing and future patients.

Content is key as when you post valuable content, your first thought should be “How Can I Help?”, In your actual posts, we also recommend asking questions and answer them but also encourage interaction and engagement.

Full Engagement Can Yield Strong Returns

While some practices lack resources to have an online discussion, these tasks can be outsourced to 3rd parties like us. This level of engagement can help a patient feel more open and enables you to showcase your practice. Educate, inform, and entertain.

What Is Working on Facebook?

You don’t want to be posting each day to Facebook if nothing is working. You can use Facebook Insights to learn more about your audience, as well as the types of posts that perform better.

Facebook can generate leads. Post content with compelling headlines and include CTA’s that direct people to your website.

What Should I Post on Facebook?

Post Visual Content

Content needs to be seen and that means visual. Appropriate imagery and infographics are great. but content with movement is even better. This can include GIF and short Form Videos.

TIP: Post content as native content, most Facebook uses tend to not click through to other websites, they prefer to stay on Facebook and not follow you to another platform.

Answer Patient Questions

Once you have a fellowship, take the time to get to know your audience better (a poll would do) and find out what their biggest problem is.

Facebook users all have questions, including ones that you can help solve.

Challenge Posts.

Maybe set a challenge for your followers and see how they react. This is a great way to motivate them, encourage them, and also engages them. For example,before-during-after stories, with positive outcomes or gallery submissions (e.g. newborns).

What Not to Do on Facebook?

Don’t use a crazy amount of hashtags — they pretty much don’t work on Facebook.

Never tag patients in posts and statuses.

Don’t promote all the time, too “sales” attitude will kill your fellowship.

Don’t like your own posts.

Don't ask questions until you know your audience will engage and react to the post with their opinion. If unsure try rhetorical questions instead.

Boosting Your Conversations

Facebook is a great way to communicate with patients and learn more about them.

You can also consider mentioned Facebook Messenger bots and boost conversions and build relationships.

Call Them to Action

Ultimately, you need to use effective Calls to Actions (CTAs) to drive patients to your website where they can become familiar with your practice and subscribe to future communications like emails and further targeted engagement. So give your visitors a compelling reason to do so. Do that after some solid content marketing and your conversions will increase.

Your Next Step

Content marketing on Facebook is worth investing your energy in. However, creating your own content does takes time. We can help you create custom content through blogs and social media posts.

Marketing in a Challenging Healthcare Environment

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 27 May 2021 23:00:02 GMT

Landscape Changes

With the rise of big medicine (insurance companies, private hospitals, large integrated groups etc) the healthcare sector is presenting increased marketing challenges for medical professionals.

Similarly, we see an increase in NO GAP and LOW GAP service providers putting downward pressure on fees. Superficially, this trend could be seen as beneficial for patients yet more patients are postponing treatment and surgeries or taking longer to “research and budget for the procedure”. The gestation period from symptom to theatre door, in some cases, is becoming longer than in the past.

Patient Research

During this prolonged patient wait time, you can take steps to educate and engage your existing and potential patients to help them make informed decisions.

Engaging patients with answers to their questions and educational content on your website. Information such as blog posts, videos and animations can help set expectations about conditions and treatment plans while positioning your practice as an excellent resource for relevant information.

Additionally, interacting with patients through social media can help promote your practice’s educational pathway and keep your practice top of mind.

Pricing and Insurance

Patient's need to understand the information but it's not just clinical questions. Often you can help demystify: Medicare, public health coverage, private health insurance, your pricing policy and even finance options.

We know patient's change doctors due to costing and their cash flow issues.

Keep All Listings Updated

Most patients will do a simple Google search for providers in their area and your website should appear if all directories are accurate and your profile is updated and current.

Check your profiles on your hospital directory profile(s), Google, health listing sites (even US-based sites like Vitals, Yelp, Healthgrades. Ensure the information is accurate and you have your logins. As Quantum Digital for your logins if you don't have them already.

No Healthcare Cost Surprises

As healthcare costs increase it is perceived that insurance coverage has fallen.

Private patients do not like or want, any financial surprises and if they are faced with large fees, especially when they are from service providers like Anaesthetists, or rehabilitation programs they need to be clear.

No-Gap or Known Gap Fee Schedules

In some cases, patients are faced with increased health care costs or longer waits before surgery and are being forced to finance large gaps. These factors may be giving rise to more No Gap or Known Gap service providers.

Your Practice Marketing Plan

Build your brand and online presence by helping patients with information.

It is important to take the time to educate, engage and provide accurate information about your fees and costs of care. Engaging your existing and potential patient base online is crucial to ensure your practice will sustain and grow during this ever-changing healthcare market.

How to Rank #1 on Google

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 26 May 2021 23:00:02 GMT

Luckily, it has never been easier for patients to find the information you’re seeking via search.

Many doctors want to know: How does Quantum Digital optimise for search?

At Quantum Digital we optimise thousands of medical websites, so I talked to our SEO, Content, Development, Social Media and Marketing Teams to find out some thoughts, and put together a few insider tips to share with you.

Check out the tactics below, to start maximising organic traffic to your website’s blog.

1. Embrace Content Clusters

Search algorithms are ever-evolving, and in 2021 they are as smart as ever. Search engines are now capable of recognizing connections across search queries.

This has big implications for doctors. Gone are the days when the searcher typed in simple keywords. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots.

For example, if you type “doctors who help with joint pain” into Google the first results will be the various websites that seek to answer this question, like arthritis, this despite the fact that there is no overlap in the search terminology.

The takeaway: search engines are incredibly intuitive. Google recognises what the searcher wants without the searcher explicitly stating their question. Try it for yourself!

Our Content Team realised this shifting behaviour, so they altered our blog strategy to focus on topic clusters, instead of specific keywords.

To do this, they first identified what topics to prioritize and then align blog posts with the various clusters. This strategy is working far better for our clients and ourselves.

Further enhancements including internal and external links building at every available opportunity, creating connection points between content that share the same topic cluster. By doing so, we signal to search engines exactly how the pieces fit together. While it can be time-consuming to reorganise existing content, the payoff is huge.

2. Prepare an Answer for Target Query

Let’s use the example of “doctors who help with joint pain” once more. If you type this search term into Google, you will see a small box with a short answer summarising a strong credible answer.

There’s no need to click a link to see the answer; instead, Google makes it easy to get the information at first glance. This answer box is a featured snippet. And if you’re not using your blog to optimize for featured snippets, start now.

Here’s the incentive: Google pulls the featured snippet from one of the pages that rank on page one of the search results, but the featured snippet does not necessarily need to exist in the #1 link. This is a huge opportunity to get content that is not in the #1 spot to actually appear above the #1 spot.

To identify which content is good for featured snippets, Google frequently serves up answers for “Who, What, When, Where, Why and How” queries. If you think your content is addressing one of the aforementioned questions, prioritize writing a golden-nugget answer, and you may just see your content sitting right below the search bar.

Another key reason to prioritize the featured snippet is voice search. As voice search is on trend to become 50% of all mobile searches by 2022 -- a prediction by both Google and Bing -- featured snippets are now being tapped as the trigger response by virtual assistants. So, as search evolves, so should you.

3. Revamp Out of Date Posts

There are a number of benefits to creating new content like having additional pages to be indexed by search engines, providing education to your curious users, and it is a good way to stay relevant in your industry. However, content creator knows, new posts can take a while to build up steam. In fact, it is often slightly older posts that generate a large portion of traffic because they have had time to develop authority.

One of the most effective strategies we have observed with Client blogs posts is when we implement actions to boost SEO, is to historically optimise old posts.

Historical optimisation is the process of taking old posts and making them new again with higher-quality, refreshed content, keywords, and links.

By leveraging your already existing search authority on these posts, search engines will reward your freshness, which will then lead to a surge of new visits to your content.

Do You Know How Search Engines Determine Rank?

When we ask our clients the question “Do you know how search engines, like Google, rank the results you get after a search?” An astounding 85% of people answered “no.”

As doctors rely more and more on their online ranking, it is important that their tactics evolve with SEO changes or loose key business opportunities to maximize your practice’s online presence.

Want Improved Online Visitors

It may be time to understand, develop and capitalize on invaluable SEO tactics and other marketing strategies that can lift your practice toward the future.

How to Choose the Best Medical Marketing Company

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 26 May 2021 00:00:02 GMT

Choose the Best Medical Marketing Company

Choosing a medical marketing provider is one of the most difficult – but critical – decisions you’ll make as an owner of your practice, as the wrong company could cost you time and money.

The right decision could help you keep your appointment book full and achieve optimum success.

The Best Medical Marketing Checklist

As online marketing becomes more competitive and complex you can easily encounter analysis paralysis in choosing the right partner for your practice.

To feel confident that you’re making the right choice we list items to help identify the right medical marketing company for your practice.

1. Medical Expertise

Is the company you are considering for your marketing familiar with the medical industry?

There are a ton of website designers out there – but in your line of work – choosing a company that knows the medical or dental industry specifically is best. They’ll be aware of various approaches, sensitivities and rules within your space (e.g. TGA regulations) as well as understand what works in one speciality vs another.

2. Dynamic Medical Environment

How does the company keep up with the ever-changing internet?

The Internet is constantly changing – new design trends, algorithm changes, etc. – and you don’t want to hire someone who can’t keep up with the times – or charges you a ton every time an update must be made.

Find out how the company keeps up with current trends and what they do to ensure your website stays up-to-date over time (and if there are additional fees associated with doing so). For example, all Your Practice Online clients receive frequent updates and unlimited content changes, minor design changes.

3. Medical Marketing Updates

You can also look at the company website and see if they’re providing extra features: animations, educational materials like articles, and marketing ideas at no extra charge.

If a company is consistently publishing educational pieces, it’s a good sign they are keeping an eye on recent changes and care about educating your practice as well.

4. Success Measurement

How will the medical marketing company measure your practice’s success?

Every practice has unique goals. Your marketing company should listen to your needs to recommend the right strategy for your practice and track applicable metrics to report progress.

Look for a company that provides monthly metrics to help you track all of your marketing outcomes.

5. Advanced Services and Feedback

Do they have any case studies or testimonials?

As a doctor, you already know the importance of reviews and recommendations. Ask the company if they have any case studies from other doctors to see what type of results you can get from working with them.

Selecting the perfect medical marketing company is an important decision that should be carefully considered.

Remember, you’re not just looking for a vendor – you’re searching for a partner to help you achieve your marketing goals.

Action Always Beats Reaction

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 25 May 2021 00:01:34 GMT

Action Always Beats Reaction

Every week we have clients call us asking what can be done to help them with a recently posted negative review.

While Google will remove a review if it does not comply with their policies, Google will not remove most patient reviews, regardless of their accuracy.

Your Best Reputation Strategy

One negative review can have a material impact on your new patient numbers. If you have 15 Five Star reviews and one negative review, a prospective patient will understand.

Build your reputation online to ensure you are protected.

5 Medical Marketing Ideas to Attract and Convert Patients Through Search

mark.ryan@quantumdigital.com.au (Mark Ryan) — Sun, 23 May 2021 23:00:02 GMT

5 Medical Marketing Ideas to Attract and Convert Patients Through Search

Online search has become integral to our lives. Want to know where the nearest coffee shop is? Google it. Looking for Sunday brunch but don’t know which restaurant serves the best mimosas? Look it up on Tripadvisor.

The same goes for prospective patients who are looking for a service you offer. They’re looking for the best doctor by searching online. That’s why it’s important to prioritize your practice website’s online visibility.

Here are five medical marketing ideas that your practice can implement to improve its online visibility and attract new patients.

Write Blog Posts

Publishing blog posts on your practice website serves two purposes:

It provides fresh content that search engine crawlers evaluate to determine relevance and authority. The more relevant you appear to people searching for a specialist doctor, the more likely you are to show up for searches by prospective patients. And blog posts help you gain credibility and showcase your expertise on a specific topic.
When people see that you care enough to talk through a procedure or answer common questions through accessible content they are likely to feel a greater sense of trust and engagement.

Collect Positive Patient Reviews

Did you know that 80% of people would trust an online review as much as a personal recommendation? Therefore, your practice needs positive online reviews to stand out among patients who are comparing you to other specialists in your area.

Having more reviews can help you stand out and rank higher on sites like Google Maps and other major online directories.

Claim All Practice Listings

Confirm your practice’s identity on various directories online such as Google Maps, Yelp, White Page etc.

It doesn’t take much time (15 minutes per directory) but can have an amazingly positive impact on your practice’s visibility. Plus, verifying your listing provides you with access to a dashboard that allows you to edit your information such as your practice name, address, and phone number which are critical components in ranking within Google's Local Snack Pack.

Verifying your listing also allows you to respond to reviews, list business hours, let prospective patients call you directly from search results, and provides driving directions through GPS.

Advertise Through Paid Search

Typically, the first three to four search engine results are paid ads.

Paid ads are used by various surgeons practices to target prospective patients at the exact moment they search for services they offer.

This is much more effective than traditional advertising where you’re typically interrupting someone. And, since search ads always appear at the top of results pages, they

have maximum visibility to your target audience. Because of their design, users don’t always identify an ad and may think it’s an organic result.

Paid search ads can be a cost-effective approach when managed well. Paid search can improve your practice website’s online visibility within days, and provide easy-to-track analytics to help you understand your return on investment.

Remarket Through Paid Search

Remarketing refers to ads that are shown to people who have previously visited your website.

Visitors are identified by placing cookies (tracking code) in their search history which then triggers your ad to appear while that visitor searches for other services online.

Remarketing is useful because allows you to engage visitors that didn’t take the desired action on your site (e.g. contacting you and filling out a form).

Additionally, remarketing is more cost-effective because you’re targeting people who have already interacted with your practice in some way, shape or form – instead of targeting people who have never heard of your practice yet.

Summary

Using these 5 tactics can help improve your website’s online visibility to attract and convert new patients. For more ideas on how to improve your online presence, contact us .

What Does Facebook Know About You?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 20 May 2021 23:00:02 GMT

What Does Facebook Know About You?

If Facebook-Cambridge Analytica showed the politicians and the public one thing it was the power of big data and the big tech.

So the natural extension of this realisation is what do Facebook, Instagram, Apple, Google, and Twitter have on YOU?

Big Data and You

Find out what data Facebook and other technology companies know about you.

Facebook, Apple, Google, and Twitter probably have more info about you than you think. And the only way to know for sure is to download it all.

Easy Access

As you’ll see, some of these companies have made the job easier than others.

It’s also important to note that downloading your data doesn’t take it away from the company in question. Each tech giant will still retain the data it has about you.

The Shocking Truth

You may be shocked at how much data it has on you. We’re not just talking about photos you may have posted and places where you have checked in.

The data on you can include searches, likes, social or political views, who you’ve unfriended, facial recognition data, and many other data patterns.

While it may not be all the data they have at least you’ll have a better sense of what they know.

More specially, content marketing can help you to:

Establish practice identity that your prospective patients connect with, which will subsequently help to maintain practice awareness and recognition
Gain the competitive advantage over other practices who do not have a content marketing strategy
By positioning your practice as a thought leader in the industry, you can create a long-term, trustworthy relationship with patients and prospective patients
Generate more website traffic and better exposure without investing a large amount in advertising
Convert more website visitors into prospective patients and patients

Does Content Marketing Really Work For All Practices?

This question is asked a lot by smaller, growing practices. As mentioned earlier, you frequently hear about larger practices pushing out content that is often used as an example of how to do it right.

So, can you see a positive ROI from adding content marketing to your strategy as a small practice? Absolutely. And you don’t need to have a ton of money to do it.

It’s important for practice owners to note that 70% of patients would rather learn about a practice through an article over any kind of advertisement. Many patients are out there actively looking for that valuable content and answers to their questions.

If you are still not convinced that a small practice can successfully pull off content marketing, we have many examples single specialist practices who have grown their practice through content marketing.

How Can You Succeed In The New Age of Content Marketing?

Like almost every other aspects of our lives, mobile has redefined the way we read, view, and are entertained. Mobile is becoming the default device of choice not the laptop – blog articles, videos, social media etc. are now mostly consumed on a mobile device.

What does this mean for practice marketing? They need to shift their focus to “mobile-first content marketing”, i.e. creating content that is easily consumed through mobile.

Besides making your website’s content mobile-friendly, creating an app for your practice can be a great way to serve up your content in a mobile format. The type of content marketing that might work best for mobile includes podcasts, visual posts, mobile-optimized emails, mobile video, and social media posts.

The Final Word on Content Marketing for Medical Practices

Content marketing can be a great way to organically reach prospective patients. Instead of pushing an unwanted ads in your patients face, you will leave them with a positive first impression of your practice.

It’s all about providing value, even if you don’t get an immediate sale in return.

If you have the need we have the ideas and expertise to make it happen. Contact Us

Why Should Your Practice Do Content Marketing?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 19 May 2021 23:00:02 GMT

Why Should Your Practice Do Content Marketing?

For some time now, paid advertising has been used as a reliable strategy to gain new patients.

Unfortunately, paid ads are becoming less effective.

What Patients Want?

Nowadays patients don't want to be blatantly sold to. Prospective patients want to organically learn about your practice, what you treat and other questions such as costs, to determine whether you fit their needs.

Content marketing is the answer to their prayers.

Build Authority Online

By making your practice a credible and authoritative resource on topics that matter to your prospective patients, your practice is more likely to get discovered by the right audience.

But as you might have guessed, Big Health often have a whole team of marketers working on educational blog articles, e-books, videos, and webinars to create content that stands out. As a small practice, this might not be feasible, but that doesn’t mean you should give up on content marketing all together!

Find out how your small practice can benefit from a content marketing strategy.

What Is Content Marketing?

Let’s start with the basics; what does content marketing encompass? Content marketing is more than just the format of content (i.e. blog article, e-book, or video), it’s a long-term strategy in a variety of formats that builds a stronger relationship with your target audience.

Content marketing is a marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and, ultimately, to drive patient action.

It comes down to this: Instead of pitching your services, you are providing relevant and useful content to your prospective patients and existing patients to help them find answers to their questions.

How Can Your Practice Benefit From Content Marketing?

Content marketing can be extremely powerful for both small and larger group practices alike. The three main benefits of content marketing are more new patients, reduced marketing costs, and increased patient loyalty.

But it goes beyond these three key benefits:

More specially, content marketing can help you to:

Establish practice identity that your prospective patients connect with, which will subsequently help to maintain practice awareness and recognition
Gain the competitive advantage over other practices who do not have a content marketing strategy
By positioning your practice as a thought leader in the industry, you can create a long-term, trustworthy relationship with patients and prospective patients
Generate more website traffic and better exposure without investing a large amount in advertising
Convert more website visitors into prospective patients and patients

Does Content Marketing Really Work For All Practices?

How Can You Succeed In The New Age of Content Marketing?

What does this mean for practice marketing? They need to shift their focus to “mobile-first content marketing”, i.e. creating content that is easily consumed through mobile.

The Final Word on Content Marketing for Medical Practices

It’s all about providing value, even if you don’t get an immediate sale in return.

If you have the need we have the ideas and expertise to make it happen. Contact Us

Encourage Patient Stories in Social Media

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 18 May 2021 23:00:02 GMT

Encourage Patient Stories in Social Media

Sharing testimonials on Google, Facebook and other social media is becoming a common strategy used in marketing outreach within the healthcare sector.

Inspired Patients

Perhaps because these stories are even more relatable for patients contemplating a surgical treatment or procedure when they read of another person’s experience. And since patients can be inspired by others’ successes, it can be an effective way to engage potential patients.

Sharing Economy

In the sharing economy good news has real currency and in health, happy patients sharing their experiences has significant benefits for your practice.

Here are a few things to know before you post:

Always use separate social media accounts for personal and business use
Maybe discourage patients from sharing detailed medical information on your pages
Ensure that you and your practice staff are properly trained and are aware of the potential consequences of social posts including sharing of photographs, or any form of personal health information

Insurance Clause

Nowadays, we hear more often stories of patients threatening doctors with poor reviews and others posting inaccurate comments after a discount has not been rendered on their bill.

While these actions are inscrutable, they can be very damaging to your practice.

Even if it has not happened to you yet, the occurrence of this behaviour is rising and taking action early is a low cost insurance.

At Quantum Digital we have systems for promoting more positive reviews from happy patients.

A Gift That Keeps on Giving

Having many positive Reviews not only helps patients on their decision journey it also helps with your Google ranking.

Social media is a powerful tool for sharing information, sharing experiences, and potentially expanding your practice.

As long as you’re compliant with what you share in social media, patient testimonials can be a powerful tool for your practice.

3 Steps To Market Your Practice With Social Media

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 17 May 2021 00:45:45 GMT

Integrate Your Social Media Marketing

One piece of content that answers a patient’s question is what most practices should focus on. But don't stop there.

Content that is well written or in a video, infographic, GIF or email form should not be wasted. To maximise its value it should be distributed to as many channels as are available. These channels can include your Blog, Twitter, Facebook, Pinterest, Google+, YouTube and more.

By integrating your content with your social media plan, you increase your messages readership, fellowship, and value for both prospective and existing patients.

3 Ways To Integrate Your Content

Here are 3 steps to integrate content and social media plan.

1. Choose Your Channels

Decide which platform(s) to use. You’ll want to post where your audience is and where you’ll get the most traffic. Facebook has the broadest audience. See our blog for more information on most used social media platforms.

2. Schedule Your Content

Plan ahead. Plan a couple of months ahead so you can take advantage of the upcoming holidays or any events that may be trending on social media platforms.

3. Use Hashtags

Use hashtags. Publishing a related blog post or sharing an article will likely get more visibility in social media when those topics are trending. More information about hashtags is in our blog.

Your Practice Online can help you post to your social media accounts. If you want to take your social media presence to the next level, we can create a customized, content plan for your business.

Managing Your Reputation

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 12 May 2021 03:10:04 GMT

Managing Your Reputation

Who Reads Your Reviews

Did you know that 44% of patients are looking online to research their doctors, and 1 in 5 are using online doctor rating sites? 1

And when people research a doctor online, it’s likely that Google Healthgrades will be one of the first listings in their search results.

The Trouble With Review Websites

Many clients don't like and don’t trust review websites, but when they get a negative review they get religion quickly.

Whether they are reviewed on Google, Yelp, RateMDs, or Healthengine, a negative review typically results in a telephone call to us asking how it can be removed. Unfortunately, in most cases the answer is sorry we the website will not remove the commentary (positive or negative, factual or true).

Patients rely on them more and more and the review websites know it.

Where Are Reviews Heading?

How Healthgrades Works

Tips on Review Websites

Most doctors have automatic listings or profile on many review websites. However, we find that often the default information is incorrect or incomplete.

Here are 4 simple steps to make Review Websites part of your off-site practice marketing plan:

1. Claim Your All Review Website Profiles

Search your name in Google and Bing

Find which Directory or Review website lists you
Register or Claim your profile.
Charge of the information in your online profile.
Register yourself and create a profile on websites you are not listed with

2. Add Your Picture

You likely already have a professional headshot, so add it to your profile!

Patients can see who they’re researching and will form a personal connection with you. It humanizes you and it’s more professional than having a generic avatar representing you.

3. Add Awards, Certifications, and Specialties

Highlighting your professional certifications builds an additional level of trust with patients, and it will result in more engagement with your profile.

4. Add More Information

You should also add additional information to your profile. This will help boost your profile in the search engines, thus building trust with people who are seeking a doctors with your services.

Encourage your patients to review you online - Google is the best place in Australia to do this but other websites like TrueLocal, Facebook, RateMDs and other services are effective as well.

Remember, positive reviews are great for search engine optimisation and can also help you maintain a good online reputation.

Get More Reviews

Your Off-site profiles can be a powerful tool for acquiring new patients. Make sure they are complete and fully optimized to best promote your practice.

If you need assistance

Claiming and updating your off-site profiles,
Attracting more positive reviews

Call Quantum Digital , we are happy to help.

Hottest Medical Market Trend for 2021

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 05 May 2021 03:47:12 GMT

Hottest Medical Market Trend for 2021

With healthcare marketing growing and attracting private patients becoming more competitive, how do you keep ahead?

The answer is VIDEO. It is predicted that Video will represent over 80% of all internet traffic this year.

Visuals are processed 60,000 times faster in the brain than text. The increased use of video in a medical practice marketing is getting results, with almost 5 billion videos watched on YouTube every day and more than half of YouTube views coming from mobile devices.

Video Impact of Google Ranking

A 2009 Forrester Research study found that pages with video are about 53 times more likely to rank on the first page of Google search results.

Build a Library

If you don’t already have one, build a video library on your YouTube channel. You can also add the videos on your website and in other social media. Including videos can positively impact your internet presence:

You can boost your search engine optimization (SEO) by adding your videos to your website - as Video content is prioritised by Google’s search engine algorithm.
Your social media followers will engage more with video posts from you - People will watch something for longer than they will read something. When they stay or linger on your page longer, Google improves your ranking. Videos also reduce website bounce rates (when visitors exit your page)
Videos clickable - people love visuals and videos tend to make people click, which will increase your click-through rates.

Integrate Videos

Build effective new patient engagement using Dynamic Personalisation. By using Video to address first-time website visitors’ questions, you are placing relevant content front and centre for your visitors.

Video Is the Future of Digital Marketing.

As competitive pressures increase, attracting more patients using medical marketing is a clear option.

Our Sydney team can help you grow your online visibility and help your practice to help more patients, using video. Contact Us and we review suitable approaches.

5 Medical Marketing Strategies for 2021

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 03 May 2021 07:38:25 GMT

5 Medical Marketing Strategies for 2021

As you plan for next year, be sure to consider these online marketing strategies that you may want to implement to help grow your practice in 2021.

1. Be Mobile-Friendly

Over 50% of searches are from a mobile device. Google prioritizes mobile content and uses it to decide how to rank search results, and more than half of YouTube views come from mobile devices.

By making your website mobile-friendly or ‘responsive’, it will load quicker, be easy to navigate, look great and provide a satisfying experience for mobile users.

If your site is not “mobile friendly”, it should be at the top of your list for 2021!

2. Advertise

81% of people click on a sponsored link when looking for health information online. If you have not yet dabbled with digital advertising, it’s time to give it a try.

Leverage the ad-targeting tools that are available through Google and Facebook, such as location-based advertising. Ad targeting will show your ads to the right users at the moment they’re in your area of interest.

Mobile ads also have click to call technology, making it easy for patients to call your practice. Digital advertising is not only more targeted with clear returns of your expenditure, it is also less expensive than you may think!

3. Get Social

More than 2 billion people are on Facebook.

Facebook continues to dominate social media use and there are many benefits to being social. Connecting with patients and establishing relationships online allows you to build credibility and trust with the online community.

By participating in social media, you can reinforce your practice positioning and help more patients through great content. Build engagement with both current and new patients.

4. Video Is Huge

Almost 5 billion videos are watched on YouTube every single day.

Videos are critical in the future of digital marketing. It’s predicted that as soon as next year, video content will represent over 80% of all internet traffic.

Also, Google prioritizes video so adding video to your landing pages and website can also boost your SEO.

5. Leverage Technology

Work smart. There are many useful technologies for both improving marketing returns and your practice operations. Some examples are:

Dynamic Website Personalisation
Conversion Optimised Advertising
Advanced Forms
Response Driven Automation

How We Can Help With You in 2021

As competitive pressures increase, attracting more patients using medical marketing is a clear option.

Our Sydney team can help you grow your online visibility and help your practice to help more patients.

Can Facebook Grow My Practice?

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 30 Apr 2021 00:36:12 GMT

Can Facebook Grow My Practice?

Facebook remains the most popular social media platform. It has 156.5 million users in the US alone, and roughly three-quarters (76%) of Facebook users report that they visit the site daily.

With these numbers, it only makes sense to advertise on social media, especially Facebook. The even better news is that because Facebook advertising is very targeted, it can be a less expensive option than Google.

There are two types of Facebook ads appropriate for medical practices:

Like Ads

Ads that will ask to “like” your business page. This option is great to initially build a following on Facebook. We typically recommend at least 2 months of Like ads if your page is relatively new to Facebook.

Pay Per Click

Ads that will take the visitor directly to your website after clicking it. Since the objective here is to get leads instead of likes, we recommend this option to take visitors to your website.

Unlike Google ads, there is no need for a keyword list of Facebook ads because Facebook is not a search engine, nobody searches for medical keywords within Facebook. Facebook knows a lot about its users so your advertisement can target a specific audience using gender, age, education, cities, and even drilling down to the interests and behaviour of each online user. While setting up Facebook ads, you can enter details about your target audience so the ads will show up on their Facebook Newsfeed.

It’s harder to track ROI with social media ads, but you can increase the exposure of your practice and create a buzz in your community to your exact target audience. We are seeing great results with many clients having an increase in post engagement and followers, broadening their social audience and increasing their reach within their community.

Does Your Online Reputation Attract New Patients or Turn Them Away?

Wed, 28 Apr 2021 23:00:02 GMT

Does Your Online Reputation Attract New Patients or Turn Them Away?

Your online reputation can be the difference between a new patient making an appointment or being instantly dismissed because of something on the internet. Like it or not, your reputation online is out there for the world to see.

Online reviews and ratings will likely influence the 75% of Australians that search for medical information on the internet, so building a strong, positive online reputation is more important now than ever. The good news is that reputation management services can help put you in control – they can be an effective way to increase online reviews and build a positive online presence.

Your online reputation can either bring patients to you or drive them away. You are in control of what potential patients see. Reputation management services give you the ability to showcase your positive reviews and present your practice in the best light.

More Reputation Management

Other Reputation Service include:

Local Listing Management to increase exposure for searches by your name.
Online Review Directory to consolidate and highlight positive reviews.
Notifications to let you know when your name is mentioned on the internet.
Custom 5 Star Surveys to measure and display patient satisfaction rates within your practice.
Online Reputation Management Tools to help you communicate with patients and build a review network.

Your patients are using online reviews as part of their decision-making process and positive reviews will help you attract new patients. Let us help you manage your online brand, so you can focus on your patients. Contact us today to learn more about our reputation management services.

The 4 Social Media Mistakes That Doctors Make

Tue, 27 Apr 2021 23:00:02 GMT

The 4 Social Media Mistakes That Doctors Make

As a healthcare professional, your focus is on your patients. You may not think too much about e-marketing or social media, but you should know that social media is one of the most powerful marketing tools today for most businesses, including physicians. Many physicians, however, do not use social media or are not using it to their full advantage. Here are four common mistakes that doctors are doing in social media and what to do about them.

1. No social media strategy

If your social media presence is lacking goals and objectives, it is unlikely your efforts will convert to real results. Physicians need to have a clear idea of what they are trying to achieve from social media and how they are going to achieve it. Your Practice Online can help you create and implement a social media strategy to help you achieve your goals.

2. Inconsistent posting

Building a social media presence with engaged followers is not easy. It can take several months of consistent efforts to see results. It’s important to regularly post useful content. Without consistency, you overlook the opportunity to engage your followers. Your Practice Online can help you create weekly social media posts and schedule them in advance.

3. Not dedicating resources

Although social media is a free marketing platform, it still requires time and money to achieve results. Resources need to be allocated from your marketing budget for social media. Your Practice Online can help you manage your social media accounts and stay within budget.

4. Not targeting the right audience

Don’t focus solely on the number of followers on your page. Of course, having followers is important, but getting the right followers is what will make a difference in your practice. Your engagement rates will be higher when your followers either like, comment or share your posts. Facebook advertising is a great way to build a following and it allows you to target people with specific demographics, geography and interests. Your Practice Online can create and manage your social media ads to help you reach the right audience.

Can a Blog Help Grow My Practice?

Mon, 26 Apr 2021 23:00:03 GMT

Can Blog Help Medical Practices?

Blogs are an excellent way to educate patients and keep the content on your website fresh. Blogs are a key element of your medical practice content marketing strategy

A blog (originally from the term weblog) is basically an online journal, or a vehicle to share your knowledge and thoughts with your audience. And today, more and more hospitals and healthcare professionals have blogs, and there are good reasons for that. So as a healthcare professional, how can you utilize a blog to grow your practice?

Build a Connection

You can make your blog personal or keep it professional. Either way, having a blog makes you more than a doctor – It makes you human, well-rounded, and relatable. Patients are always looking for information about a condition or illness. When you provide that information, they will start to trust you, follow you and talk about you.

Share Your Knowledge

Blogs allow you to share your thoughts, views and knowledge about your specialty with the public.

Drive Traffic to your Website

Search engines like Google value sites that have unique, quality content. Regularly posting blog posts that contain meaningful content can help push your website further up in search rankings. This makes your site and your practice even more visible to potential patients who are searching the web.

Post on Social Media

Blog posts can be shared on social media and can help drive patients to your website.

Make it a Video

A video blog, or vlog, is when you share information in a video format instead of text.

Like a written blog, your video will be visible to the public and they can rate, comment and share your videos. Recent research has shown that videos are more watched, enjoyed and shared than the text content. You can use free services like YouTube and Vimeo to host your videos.

Video Marketing is a form of Content Marketing and if planned and executed effectively will boost traffic and your website SEO and Ranking very effectively,

Connecting with your audience is important for your business. Posting consistently in a blog is a great way to educate your audience, share your thoughts and build that connection.

Fact: Everyone Doesn’t See Your Facebook Posts!

Mon, 26 Apr 2021 00:00:02 GMT

Fact: Everyone Doesn’t See Your Facebook Posts!

It may surprise you that not every single one of your followers is going to see your Facebook posts. That’s right, and it’s a fact. Facebook algorithms actually dictate posts, and priority, and they are constantly changing to show users what Facebook thinks is important to them. With the most recent update to the Facebook algorithm, it’s getting more and more difficult for your follows to see your Facebook posts.

Here are 4 tips for getting the most exposure from Facebook:

The post is engaging content

The more engagement you get from your post, the higher it ranks in Facebook’s algorithm, therefore, increasing its organic reach through Facebook. Posts should be relevant to your business, but can also be funny or more personal.

Target your posts

Similar to Facebook ads, Facebook allows you to target your posts to a specific audience based on location, interest, behaviour, and demographics. Using this feature can help more followers will see your post.

Use video

Your Facebook Live videos will get the most visibility, plus your followers will get notifications when you are live. Your Facebook Live should be long enough for people to join and comment.

According to Social Media Today, videos shared on Facebook have a 135 % higher chance of organic reach than a photo post. Videos directly uploaded on Facebook typically get the second priority. Note: this does not include links to YouTube or your website, for the simple reason that Facebook wants people to stay on Facebook.

Boost your posts

Facebook is showing users fewer posts from business pages to encourage businesses to pay for exposure. Boosting your Facebook posts is not expensive and can increase exposure to a broader audience. The main advantage is visibility. Boosting a post about a recent “Best Physician” award received by a doctor may not result in an immediate increase in inquiries but it helps in increasing brand awareness in and around their practice location.

Types of Facebook posts that can be considered for boosting:

Special offers
Free Seminars
A recent interview with a doctor in media
Honours, Awards, and Accomplishments of doctor
Blog posts that are really useful for the general public
Announcements (Change in office hours, new office location, new service etc).

Your Practice Online can help you manage your Facebook account and boost posts to get the most visibility of your message to your followers.

Take Your Practice to the Next Level With an App!

Fri, 23 Apr 2021 00:25:00 GMT

Take Your Practice to the Next Level With an App!

There are five times as many mobile phone users in the world as there are desktop computers! There’s no question that mobile internet usage will eventually take over desktop internet usage, as the desire to virtually connect anytime, anywhere continues to grow. Currently, 77% of Americans own a smartphone, which is a staggering increase from just 35% in 2011.

Digital health apps can benefit your patients by being convenient, efficient and educational. They are an efficient and convenient way to not only connect you with your patients but also provide patients with valuable mobile resources to your practice.

An app for your practice can engage patients with their health by allowing them to schedule appointments, monitor medications, and helping patients follow their treatment plan accurately. Apps is more than simply having the same content as your website. They can improve access to care as well as enhance the patient experience with your practice!

Did you know that 35% of health care providers offer mobile apps for their patients?

Apps can benefit your practice by making it easy for patients to communicate with your practice and it allows easy access to patient medical records.

A practice or hospital app is a great way for patients to connect with you easily right from their phone, so your practice will always be right at their fingertips. Quantum Digital can build a customized mobile app specific to your practice or hospital.

Should You Be Sharing Patient Stories in Social Media?

Mon, 12 Apr 2021 02:56:34 GMT

Should You Be Sharing Patient Stories in Social Media?

Sharing testimonials on websites and social media is a common strategy used in marketing outreach for all types of products and services, including the healthcare industry. Perhaps these stories are even more relatable for patients contemplating a surgical treatment or procedure when they read of another person’s experience. And since patients can be inspired by other’s successes, it can be an effective way to engage potential patients. Healthcare providers must use caution, however, so they do so without violating patient privacy and confidentiality.

Here are a few things to know before you post:

Have separate social media accounts for personal use and business use.
Understand the Health Insurance Portability and Accountability Act (HIPAA).
Be sure to gain consent from the patient with a clear indication of how and where the testimonial will be used.
Even if a patient posts detailed medical information on your page, it should not be shared.
Ensure that you and your practice manager/staff are properly trained and are aware of the potential consequences of disclosing patient-related information via social media.

Common examples of social media HIPAA violations include:

Sharing of photographs, or any form of personal health information, without written consent from a patient.
A mistaken belief that posts are private or have been deleted when they are actually public.
Sharing of seemingly innocent pictures in the office, which happens to have visible patient information in the background.

Social media is a powerful tool for sharing information, sharing experiences, and potentially expanding your practice. As long as you’re compliant with what you share on social media, patient testimonials can be a powerful tool for your business.

7 Medical Marketing Trends for 2021

Thu, 08 Apr 2021 23:18:39 GMT

7 Medical Marketing Trends for 2021

As you plan for this year, we wanted to highlight some online medical marketing trends that you may want to implement to help grow your practice in 2021.

1. Digital marketing is overtaking traditional marketing.

No surprise here – patients are on the internet. The greatest growth is taking place in mobile apps, social media and digital ads. Check out these stats:

77% of patients use search engines prior to booking appointments.
Search drives nearly three times as many visitors to hospital sites, compared to visitors from other referral sites.
44% of patients who research hospitals on a mobile device schedule an appointment.
Before the moment of conversion, patients typically search on symptoms and condition terms.

2. Patients are becoming avid researchers.

Today’s patients do their homework before visiting a doctor. You’ve probably noticed this trend and it’s not going away. In fact, patients not only research their conditions and treatment options on the internet but also take responsibility for their own health and the decisions that affect it. According to Pew Research:

One in three American adults has gone online to figure out a medical condition.
72% of Internet users say they looked online for health information within the past year.
The most commonly researched topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals.

3. Time to get mobile-friendly.

If your site is not mobile-friendly, this should be the first thing you do! There’s no question that it’s full steam ahead on mobile marketing these days. Plus, Google recently announced its mobile-first algorithm is expected to launch in early 2018. This means that Google will prioritize mobile content and use it to decide how to rank search results. Read more about why you will benefit from a mobile-friendly site.

69 % of digital media time is spent on mobile.
Check out these mobile-friendly stats.

4. Digital advertising is on the rise.

If you have not yet dabbled with digital advertising, 2021 is definitely the time to do it. Leverage the ad-targeting tools that are available through Google and Facebook, such as location-based advertising. Ad targeting will show your ads to the right users at the moment they’re in your area of interest. You can experiment with different ads to see which ones perform better. Digital advertising is less expensive than you may think. Now is the time to start implementing digital marketing to help grow your practice in 2021.

Facebook’s advertising revenue for the first half of 2017 was $17.4 billion, up 47% year-over-year.

5. It’s time to get social.

With more than 2 billion people on Facebook, it continues to dominate social media use. Connecting with patients and establishing relationships online allows you to build credibility and trust with the online community.

6. Video is the way to go.

Video is critical in the future of digital marketing. It’s predicted that by 2019, the video will represent over 80% of all internet traffic. You can also boost your SEO by adding video to your landing pages and website.

Customers would be 4x more likely to watch a video about a product instead of reading about it.
Video drives a 157% increase in organic traffic from search engines.

7. Personalized content is expected.

Personalizing content to your patients is not only nice to have, people, are expecting it. Patients will be more open to content specifically tailored to their needs and where they are in the decision-making process. In fact, the Digital Marketing Institute reports that 66% of consumers say they are extremely or somewhat likely to switch brands if they feel like a person rather than a number. This same philosophy is applicable to the doctor-patient relationship.

Personalized content performs 42% better than non-personalized content.

Sources:

5 Ways to Increase Your Engagement with Recent Facebook Changes

Wed, 31 Mar 2021 05:52:06 GMT

5 Ways to Increase Your Engagement with Recent Facebook Changes

Incorporating social media into your digital strategy is as important as ever, but if you’re still playing by 2017 rules, your results won’t be the same in 2018. That’s because Facebook recently announced a new algorithm that has changed the game. The change will significantly affect the exposure of your posts from your business page.

The article states, “In recent years, the company made a series of changes to its news-feed algorithm to surface more content posted by friends and family. Those changes undercut publishers, businesses and celebrities who come to the giant social network to gain new audiences and revenue streams but have seen their ability to reach Facebook users continue to decrease. Facebook says these pages may see another decline in traffic being referred and videos being watched, though the impact will vary depending on the type of content they produce and how people interact with it.”

Going forward, news feed preference will be given to those pages which have good interaction with people. That is, people should like, share or comment on the content being posted. So when posting, think about the type of content that may get more attention from your followers. Posting interesting articles, even from other sources may not increase traffic to your site, but it will get you more engagement from your Facebook audience and indicate to Facebook that you are sharing good content.

Here’s What You Can Do About It

1. Increase the number of comments and shares on your posts.

Post more personal information, like pictures of the practice, birthday parties, community events, etc. Personal information helps show your personality and will get more likes than clinical or surgical articles. You can also tag employees in your posts (with their permission, of course).

Post images on Facebook that people will like and share. When people scroll through their newsfeed, they want to be entertained or inspired. images are great to tell stories quickly and powerfully. Many people will like and/or share funny or inspirational posts that they can relate to. Unless you have a professional audience, it’s very rare that a follower will share a clinical article.

Ask your followers questions or use fill-in-the-blank posts to get people to engage with your posts. Note: If you use this strategy, it’s important to monitor your Facebook page regularly and reply to comments in order to keep your audience engaged and boost your post in the newsfeed.

2. Consider Facebook Live

This may seem intimidating, but live video gets 6 times the interactions compared to regular posts. Facebook has also reported that “People spend more than 3x more time watching a Facebook Live video on average compared to a video that’s no longer live” and “people comment more than 10 times more on Facebook Live videos than on regular videos”. What should you talk about? Topics for a Facebook Live can be explaining or demonstrating a procedure or how to do something, a question and answer session on a particular topic, behind the scenes of your office, weekly tips, etc.

3. Boost your top posts

If you have a budget for Facebook advertising, consider boosting 2-3 of your recent blog posts or your top-performing posts. With the right ad targeting, these posts would continue to engage more people and reach more people. The good news is that you don’t need a lot of money to boost posts. With as little as $200 per month, your reach can increase significantly. As reach increases, engagement on the posts increases.

4. Like and Click-through ads

Facebook advertising campaigns are a popular and cost-effective way to get your message to the right person and help build your brand. These ads are targeted to gender, age, education, cities, pages they have liked, etc. and the ads will be shown to the target audience while they are checking Facebook newsfeed.

5. Lead Generation Ads

Another option is to lead generation ads. These ads are also targeted to your patient demographic and will provide you with information about those interested in your service at the click of a button since the fields for contact information are pre-populated. This information is instantly accessible to you through Facebook so you can respond or follow up.

It’s time to invest in measurable ads that are optimized for conversions and lead instead of focusing only on post likes and likes on your page. Your Practice Online can help you boost your posts and create ads to get the attention of your target audience. Contact us to discuss how we can help you with Facebook advertising with our social media services.

Sources:

USA Today- https://amp.usatoday.com/amp/102333100 1

Buffer Marketing Library | Facebook Marketing- https://blog.bufferapp.com/increase-facebook-page-engagement

Hip And Knee Surgeon Website

Thu, 25 Mar 2021 01:27:20 GMT

Hip And Knee Surgeon Website

Website Plan

Dr Darren Paterson is an Orthopaedic Surgeon with main areas of interest in hip & knee conditions, joint replacements and other acute injuries (including trauma and sports injuries). He treats elbow and wrist injuries. Dr Paterson has appointments with the Northern Beaches Hospital, Sydney Adventist Hospital and North Shore Private Hospital, he also provides public hospital services through central coast Area Health Service. Darren was born and raised on Sydney’s northern beaches.

His target patients typically range in ages between 40 and 70 and who are looking for a solution to their hip and knee pain and who may be looking for a second opinion as to the right path.

The purpose of the new orthopaedic surgeon website is to improve his practice’s online visibility, demonstrating advantages and benefits of the doctor’s service, and convert inquiries to callers.

Website Design

The website has to be fully mobile responsive that’s uncluttered, consistent, fresh, contemporary, warm, clean, and professional.

The website colours while taking their colours from the Coastal logo the website needs to stand independently from Coastal and the other surgeons’ websites.

Website Content

The website content creation followed the normal Clinical and Non-Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website, we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained.

3 Ways that Content Marketing Can Help Your Practice

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 23 Mar 2021 23:49:03 GMT

3 ways that content marketing helps you

Help More Patients

Today, content marketing is quickly replacing traditional advertising to attract patients.

Providing potential patients with custom content allows them to have a better understanding of their health and how you can help.

Connect With More Patients

To connect with potential patients, make sure your content is not too technical and avoid medical jargon that may not be understood by your average patient.

Think about how you explain a medical condition or procedure to your patients while they are in your office and write in that same tone, so it can be easily understood by patients.

Content marketing is a powerful tool that can be provided in a variety of formats. For example, your content can be provided as images, articles, graphics, blog posts or videos.

3 Reasons Why Content Helps Your Practice

Developing custom content is beneficial for several reasons, including:

Boosts Organic Search Results

Unique content provides tremendous benefits in terms of search engine rankings. The more patient content you create about different conditions and procedures, the higher you will show up organically on the SERP (Search Engine Results Page).

Also, the more often you update your website with new content, the more Google and other search engines will favour your website over others who are not updating as much.

Search engines really like fresh, relevant and timely content. Video Content does particularly well in search results.

Allows for a Personal Connection with Potential Patients

Being active on social media is an effective way to increase patients coming into your practice and posting new medical content frequently will keep your website fresh and your patients engaged. Here’s why:

It fills a void. Are patients finding what they are looking for on your website? If not, creating custom content can help fill those gaps in the form of blogs, videos and images.
It’s sustainable content. Custom content is usually product information, videos, procedure information, etc. This type of content adds continuous value to your patients.
It’s interactive. Social media is a great source to get your content to your patients. It’s important to be interactive in social media - when your followers add a comment or question, be sure to respond to them. Even a simple ‘thank you’ goes a long way.

Positions You as an Expert

Providing your own content gives you an opportunity to show your depth of knowledge. Even if thought leadership is not an immediate goal, separating your service by helping patients with information is beneficial.

The more accurate and engaging content you can provide to your patients, the more they can rely on you as their sole source for the latest field news and updates.

Instead of relying on search engines to answer their questions, your website will be the first place they look for answers to their medical conditions.

Long Life Multi-Channel Marketing

Content marketing can be implemented across multiple channels, including your practice website, microsites, emails, apps and social media platforms including Facebook, Twitter, LinkedIn, YouTube and Pinterest.

The same content that you create for your website can be used on social media platforms to maximize the amount of time people are exposed to your information and messages.

And the more ways patients are exposed to your information, the more likely it is that you’ll generate trust and loyalty.

Add Content Marketing to Your Practice

Doctors who do not engage in custom content marketing are missing out on an important online trend.

Content marketing is worth investing time and energy. However, creating your own content does takes time. We can help you create custom content through blogs and social media posts.

For more information, check out our Content Marketing for Doctors .

Gentle Dentistry - Redesign

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 22 Mar 2021 06:54:08 GMT

Gentle Dentistry - Redesign

Website Plan

Gentle Dentistry a dental practice devoted to restoring and enhancing the natural beauty of your smile using conservative, state of the art procedures and technology. They have locations in Adelaide.

The purpose of the website redesign is to help prospective and existing patients, receive more traffic through better SEO, and improve conversion through improved engagement.

Website Design

The dental website redesign need to have a contemporary design to reflect new rooms and the new group website .

Website Content

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

About Page Make Over

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 19 Mar 2021 07:25:11 GMT

Your About Page

What Is The Purpose Of Your About Page

For Medical Websites, the doctor’s About Page should introduce three things.

These are:

Who You Are - Surgeons & Team

What Conditions You Treat

How You Treat

Your About Page Design

The Best Medical Websites include About Pages that are really summary pages with quick links. So it should be designed:

Using quick links to more information.

Be visual and uncluttered.

Be easy to navigate on mobiles

What More Can Be Said On Your About Page

At a pinch, it may also link some other website assets including:

Missions or Vision - if useful

Origin Story - if interesting

Video - if short and answer a relevant question

Clients - if they add credibility

Want Help With Your About Page

We can help you to help more patients by improving every page on your website.

Your Non Clinical content can be so much better.

General & Transplant Surgeon, Sydney

mark.ryan@quantumdigital.com.au (Mark Ryan) — Thu, 18 Mar 2021 02:25:55 GMT

Medical Website Design for Transplant Surgeon

Website Plan

Dr. Haghighi is a recognised hepatopancreatobiliary and transplant surgeon. A consultant specialist at Prince of Wales and St Vincent’s public and private hospitals in Sydney.

His patients are both women and men and patients that typically range in ages between 50 and 70, looking for a solution (commonly life saving) to their cancer, or prospective patients looking for a leader in Pancreatic and Liver Cancer surgery.

The purpose of the medical website design is to improve his practice’s online visibility in Sydney for key terms around Pancreatic and Liver Cancer.

Website Design

The medical website design needs to be fully mobile responsive that's fresh, contemporary, warm, clean, and professional.

The website design should promote his focused expertise and advanced treatments for several key cancers, most notably Pancreatic and Liver Cancers.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Bariatric & General Surgeon, North Brisbane

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 17 Mar 2021 08:03:24 GMT

Mid Coast Bariatrics Redesign

Website Plan

Dr Geoffrey de Lacy is a General Surgeon, specialising in Bariatric Surgery, with 20 years surgical experience. His practice Mid Coast Bariatrics caters to patients in Bundaberg West, Queensland.

The target patients are more female than male and tend to be younger than 40.

The focus of the new bariatric website is to help improve the practice’s marketing performance, increased traffic, and improved engagement.

Website Design

The website needs to have a contemporary design that’s consistent and uncluttered.

The design and engagement need to be helpful, consultative and not a hard sell.

Website Content

The website content creation followed the normal Clinical and Non-Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Refresh Your Browser Page

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 16 Mar 2021 06:55:29 GMT

Refresh Your Browswer Page

How to Refresh Your Browser Memory and Clear Your Cache?

What is Cache and What does it Mean?

Clearing the cache just means emptying your browsers short term memory.

Cache memory often stores frequently visited web pages and other information, for quicker access and displaying of the page the next time you visit.

There is nothing sinister about cache memory is it simply to make your web experience faster.

When a website does not show the latest updates you may be asked to “clear your browser cache” or “Refresh your browser”

This is not the same as reloading the website and this is one of the first diagnostic steps you'll hear from people like us.

Why Do You Need To Refresh?

When changes to your website have been made sometimes you may be unable to see them.

This occurs because your computer has stored an older version of your website in your web browser memory or cache memory. What you need to do is have your browser fetch the most recent version of the website.

This feature is used for commonly visited websites so they can load quicker.

Refresh Your Browser

As there are many device and browser types, the correct method can vary. For your browser icon below.

How To Clear Your Browser Cache

This is a different request than a Browser Refresh.

Cached information can help websites load faster, but it can also prevent you from seeing the most up-to-date version of a website.

In some cases, it can also cause a website to load improperly or fail to load at all.

Removing cached data from your browser memory depends on your browser and its settings.

For more information click the button below;

4 Simple Steps To Market Your Practice

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 16 Mar 2021 05:07:51 GMT

4 Simple Steps to Market Your Practice

Your Practice Website Is Only the Beginning

Whether you have a new practice or have been avoiding marketing online previously, it’s time to take advantage of internet marketing.

Marketing your practice in today’s digital marketplace may seem overwhelming, but there are a few simple things you can do to get started.

1. Create a professional, educational website.

Digital marketing for medical professionals is crucial in today’s healthcare marketplace. Your website is often a patient’s first impression of your practice, and it introduces your brand to them.

Whether you're an orthopedic surgeon or a cosmetic surgery centre, prospective patients are on the internet every day looking for the elective procedures that you offer.

Thus, your website should be a top priority. It should be professional, easy to navigate and provide detailed information about your services and procedures.

Effective SEO (search engine optimization) will help drive traffic to your site.

2. Educate Through Blogs and Videos.

Prospective patients are looking for information about their condition and treatment options. Keep them interested in your medical practice by providing fresh, relevant blog posts consistently. You can answer common patient questions, review the advantages of your surgery, or let patients know what to expect about a particular condition or treatment option.

A video is a powerful tool, so you may want to try a vlog. Instead of writing an article, record a video and upload that to your website. You can also post it on your Youtube channel and even share it on Twitter and Facebook.

3. Use AdWords to Target the Right Patients

It allows you to show ads only to those who search for terms you select. This is important because it allows you to avoid advertising to the public, which is often a waste of budget.

Creating paid search campaigns in Google with terms like "knee replacement" and "surgery options". The more specific you can be, the better targeted your ads will be and the higher your return on investment.

You can also target specific locations in which you want to increase patients. This ad only appears when someone searches for "knee doctor in Dallas". This targeting ensures better-qualified leads for your practice.

4. Get Social

With the power of social networking sites, you can build audiences, attract prospective patients, and get people talking about your practice.

You can share success stories from your former patients, images of your practice and staff, interesting facts about the human body and healthcare. Posting videos or going Live will help your posts be shown to a broader audience.

The most important thing to remember is that consistency is key. A single blog post or occasionally posting on social media won't lead to a surge of new patients.

Post content to your blog monthly and post to social media a few times per week. What will lead to new patients is sharing valuable content consistently over time. It’s a digital world now, and you need to part of it.

Quantum Digital can help you with your e-marketing strategies so you can focus on your patients.

Pancreatic & General Surgeon, Sydney

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 19 Feb 2021 06:51:23 GMT

Sydney East Pancreatic Centre

Website Plan

The Sydney pancreatic centre is a multidisciplinary group of doctors, nurses and allied health specialists who work together in a collaborative environment to achieve the best possible results for patients with pancreatic conditions. The Sydney pancreatic centre is located at our Randwick campus in the eastern suburbs of Sydney.

The purpose of the new pancreatic centre’s website is to put the focus on its practice, help attract patients, and assist in its practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Hand, Shoulder & Knee Surgeon Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 17 Feb 2021 08:02:17 GMT

Hand, Shoulder & Knee Surgeon Website

Website Plan

Dr Peter Honey specialises in adult and paediatric hand and upper limb surgery, and knee surgery. He is a past Head of Department at SCGH and past Chairman of the Western Australian Orthopaedic Association. He has an appointment as Visiting Orthopaedic Surgeon at PMH, specialising in complex upper limb surgery. He also provides orthopaedic services to the Subiaco Football Club.

The purpose of the new Orthopaedic Surgeon’s website is to put the focus on its practice, help attract patients, and assist in its practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

For more designs, check out our Website Designs for Orthopaedic Surgeons .

Shoulder & Upper Limb Clinic Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 15 Feb 2021 01:18:49 GMT

Shoulder and Upper Limb Clinic Website Design

Website Plan

Dr Joerg Rhau is an internationally trained orthopaedic surgeon specialising in surgery of the shoulder, elbow, wrist and hand. Since 2007, Dr Rhau has practiced as an orthopaedic surgeon at Logan Public Hospital with a special interest in shoulder and upper limb conditions. He is also a senior lecturer at the University of Queensland.

The purpose of the new Orthopaedic Surgeon’s website is to put the focus on its practice, help attract patients, and assist in its practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Orthopaedic Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 12 Feb 2021 05:40:37 GMT

Orthopaedic Surgeon Website Design

Website Plan

Dr Micheal South have been in practice as a specialist orthopaedic surgeon since 1991. He grew up in Rockhampton then gained his medical qualifications at the University of Queensland. His speciality training in orthopaedic surgery was in Brisbane at the Princess Alexandra Hospital, the Brisbane Mater Hospital and Greenslopes Hospital. After further surgical experience in England, Germany and the USA, he commenced practice in Rockhampton in 1992.

The purpose of the new Orthopaedic Surgeon’s website is to put the focus on its practice, help attract patients, and assist in its practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Interventional Cardiologist Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 10 Feb 2021 06:14:03 GMT

Interventional Cardiologist Website Design

Website Plan

Associate Professor Nicholas Cox is an interventional cardiologist with an interest in infarct angioplasty and cardiogenic shock. He has performed a very high number of coronary interventions in over 15 years of practice as an interventional cardiologist. He currently consults in Richmond, Glen Waverley and Sunshine.

The purpose of the new interventional cardiologist’s website is to put the focus on its practice, help attract patients, and assist in its practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Bariatric & General Surgeons, Perth

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 08 Feb 2021 05:42:08 GMT

Perth Weight Loss Surgery Website

Website Plan

Evolve Bariatrics is a weight-loss surgery medical practice based in Perth, Australia. Specialist weight-loss surgeon, Dr Adrian Teo, is committed to providing individuals with the weight-loss surgery they need to live their best lives.

The purpose of the new Dermatology specialists’ website is to put the focus on it's practice, help attract patients, and assist in it's practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Skin Plus Dermatology Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 05 Feb 2021 05:19:18 GMT

Skin Plus Dermatology

Website Plan

Skinplus Dermatology in Adelaide, has many years of experience, Skinplus Dermatology aim to provide you with the best advice regarding all aspects of your skin health.

The purpose of the new Dermatology specialists’ website is to put the focus on it's practice, help attract patients, and assist in it's practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Sydney Eye Surgeons Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 03 Feb 2021 04:29:14 GMT

Sydney Eye Surgeons Website Design

Website Plan

Eye Associates is Australia's preeminent Ophthalmology Practice, serving Sydney, Australia and the World for over 40 years.

The purpose of the new eye specialists’ website is to put the focus on it's practice, help attract patients, and assist in it's practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

New Orthopaedic Specialist Website

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 02 Feb 2021 06:25:02 GMT

New Orthopaedic Specialist Website

Website Plan

Brisbane Orthopaedic Specialist Services is a highly regarded institution, providing orthopaedic patient care, leading-edge research and is at the forefront of new Orthopaedic surgical techniques on the north side of Brisbane.

The purpose of the new orthopaedic specialists’ website is to put the focus on his Newcastle practice, help attract patients, and assist in his practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Foot & Ankle Surgeon Website Design

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 02 Feb 2021 06:18:23 GMT

Foot & Ankle Surgeon Website Design

Website Plan

Dr Sunil Ramawat is a Fellowship Trained Orthopaedic Surgeon with special interest in Foot and Ankle Surgery and Trauma Surgery. He consults from the Blacktown rooms.

His target patients will have age/degenerative conditions but also sports or trauma injuries.

The purpose of the new orthopaedic surgeon website is to help attract patients and assist in his practice development.

Website Design

The website has to be fully mobile responsive that’s uncluttered, consistent, with a contemporary design to reflect professionalism.

The website colors will follow the logo.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Hip Knee Shoulder Surgeon Website Redesign

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 02 Feb 2021 05:55:28 GMT

Hip Knee Shoulder Surgeon Website Redesign

Website Plan

Dr. George Kirsh specialises in arthroscopic and replacement surgery of the knee, hip and shoulder. Computer navigation of joint replacement has been his long-term passion, being one of the founders of this technique in Australia over 15 years ago, and he now extends that into the use of robotics. He has been a Visiting Medical Officer at Bankstown Hospital for 28 years and at St George Private Hospital since its opening over 20 years ago.

His target patients has a broad spectrum of joint and tendon conditions relating to his three areas of focus and most patients he attends to have age-related degenerative conditions.

The purpose of the new orthopaedic surgeon website redesign is to position his practice as a contemporary progressive practice in an emerging competitive environment.

Website Design

The website needs to have a contemporary design that reflects a progressive practice, uncluttered and consistent.

The website colors will follow the logo design

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Bariatric & General Surgeons, Sydney

mark.ryan@quantumdigital.com.au (Mark Ryan) — Mon, 01 Feb 2021 05:43:16 GMT

Bariatric Surgeon Website Redesign

Website Plan

Sydney Same Day Gallstone Surgery is streamlined access to hospital services. They operate at Westmead Private Hospital, Northwest Private Hospital and Lakeview Private Hospital.

The target patients are more female than male and tend to be younger than 40.

The focus of the new bariatric website is to help improve the practice’s marketing performance, increased traffic, and improved engagement.

Website Design

The website needs to have a contemporary design that’s consistent and uncluttered.

The design and engagement need to be helpful, consultative and not a hard sell.

Website Content

The website content creation followed the normal Clinical and Non-Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old website content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

ACT General Practice Website Redesign

mark.ryan@quantumdigital.com.au (Mark Ryan) — Fri, 29 Jan 2021 08:05:50 GMT

ACT General Practice Website Redesign

Website Plan

Isabella Plains Medical Centre is a group of General Practitioners dedicated to improving the health of all our patients through high quality general practice care. Their practice is located in Canberra, ACT.

The practice’s focus is on the key conditions and treatments of a normal General Practice.

The purpose of the new general practice website is to help attract prospective patients and assist in his practice development with improved SEO.

Website Design

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The new website will follow the old website’s colors.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

NSW Eye Surgeons Website Redesign

mark.ryan@quantumdigital.com.au (Mark Ryan) — Wed, 27 Jan 2021 07:52:58 GMT

NSW Eye Surgeons Website Redesign

Website Plan

Central Sydney Eye Surgeons consists of experienced ophthalmologists who are supported by a team of orthoptists and medical administrators, they offer comprehensive diagnosis and management of all eye conditions using state-of-the-art diagnostic equipment. Their practice is located in Newtown, NSW.

The target patients are both men and women, typically ranging from 40’s to over age 70 but the core of their patients are ethnically diverse and specifically Chinese.

The focus of the new ophthalmic surgery website is to improve the practice’s online visibility and help support patients.

Website Design

The website should be fully mobile responsive, with an uncluttered layout, and a fresh, contemporary, warm, clean, professional feel.

The website needs to to support the patient's’ sense that Central Sydney Eye Surgery and their team are the right choice professionally as well as showing a caring, safe and local service solution.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Breast Radiologist Website Redesign

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 26 Jan 2021 04:20:22 GMT

Breast Radiologist Website Redesign

Website Plan

Breast Imaging Victoria is an accredited radiology practice providing a specialised breast imaging service. They are located at the ground floor of the Epworth Cliveden private hospital in East Melbourne.

The target patients are overwhelmingly female and obviously, arrive at the website and rooms with a heightened level of anxiety.

The purpose of the new breast radiologist website design is position the practice and radiologist and on supporting patients.

Website Design

The website needs to offer compassion, a reinforcing message and a clear path.

The website needs to be mobile responsive with a fresh, contemporary, clean, professional, and friendly feel.

Website Content

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Orthopaedic Specialist Website Redesign

mark.ryan@quantumdigital.com.au (Mark Ryan) — Tue, 26 Jan 2021 03:23:38 GMT

Orthopaedic Specialist Website Redesign

WEBSITE PLAN

Dr Maor is an orthopaedic surgeon specialising in knee, foot & ankle with extensive experience in the paediatric, adult and the athlete population.

Dr Maor was raised in Perth and graduated from medical school at the University of Western Australia.

The purpose of the new orthopaedic specialists’ website is to put the focus on his Newcastle practice, help attract patients, and assist in his practice development.

WEBSITE DESIGN

The website has to be fully mobile responsive that’s uncluttered and consistent, with a more contemporary design to reflect professionalism.

The website colours will follow the logo and be navy blue.

WEBSITE CONTENT

WEBSITE OUTCOME

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Medical Websites Blog

SEO by Faster Websites

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Best Doctor Websites: Top Picks for Surgeons

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Understanding the Importance of a Well-Designed Medical Practice Website

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Attract More Patient Reviews

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