Great Emails Don't Sell They Help and Build Relationships
Emails are a leveraged and low cost approach to communicating with your target audience. They are an excellent way to help patients with their decision journey, post-postoperative recovery or simply with your communications to referrers.
Email Marketing can be a key component in several strategies including lead conversion, patient education, referral and reputation programs. Emails can also be effective in outreach strategies to past patients or referrers.
Who Can you Send Emails To?
When people show interest, whether online, our in your rooms collect email their email.
Patients rarely fully comprehend the benefits or technical points. Help them using emails that address their questions and concerns.
Use these helpful touchpoints to improve your patient engagaement.
Your patient database can be easily leveraged by employing emails.
Helpful emails for patient education, post consultation reinforcement, process automation or for integrated patient care plans, can make a big difference.
Doctors under use this highly effective medium and it's the patients who miss out.
Regular or occasional referrers can benefit from an email that makes their job easier or more effective.
Like everyone nowadays brevity is essential. Effective graphics, headline and subheads are essential. Ensure your message can be understood within 15 seconds.
Great emails will reinforce a positioning as a thought leader.
WHILE SOCIAL MEDIA & WEBSITES ARE USEFUL FOR ATTRACTING PATIENTS. Emails move the relationship forward