Medical Marketing Agency

What is Medical Marketing for Doctors?

We are a Medical Marketing Experts in Sydney but offer services across Australia. Our marketing services for doctors starts with your website, but this foundation element is only one facet of a coordinated and effective medical marketing plan. 


We can offer all or part of your digital needs, including the design, delivery and support a range of solutions using and integrated advanced technologies and automations.


Being found online and generating new patient enquiry is a common outcome of medical marketing plan. This page covers how other strategies such as: Advanced SEO, Google Ads, Content Marketing, Email Marketing and Video Marketing can all mesh with each other and your website to build a more effective marketing mix and help meet you marketing plans objectives.


Medical Marketing covers the strategies and tactics to achieve various objectives around growing your practice. These activities can be both online and offline. Preparing an effective plan and executing the strategic mix requires; experience, measurement and ongoing analysis.

Practice Promotion

Advertising & SEM Optimisation

What is Medical Marketing for Doctors?

Medical marketing for doctors starts with your website, but this foundation element is only one facet of a coordinated and effective medical marketing plan.


Being found online and generating new patient enquiry is a common outcome of medical marketing plan. This page covers how other strategies such as: Advanced SEO, Google Ads, Content Marketing, Email Marketing and Video Marketing


Can all mesh with each other and your website to build a more effective marketing mix and help meet you marketing plans objectives.


Medical Marketing covers the strategies and tactics to achieve various objectives around growing your practice. These activities can be both online and offline. Preparing an effective plan and executing the strategic mix requires; experience, measurement and ongoing analysis.

3 Key Elements of a Medical Marketing Plan

The first step is to understand three elements:


Marketing Objectives Definition

With every project it is important to have a clear outcome, objective or purpose. We engage the client to clarify 'what' the core outcomes are for each project.


Defining a clear purpose and objective for your practice in 25 words or less.


Target Audience 

Define target audience attributes and socio-graphics, including their needs, emotions, pain points, and concerns, (Patient Type, Condition, Age Gender, Problems & Fears, Location and Wants & Aspirations) Build one or several target persona.


Describe your practice's target market or ideal customer in 25 words or less. This makes it easier to frame and filter your core message and content parameters including the who, what, how and why of your content and test potential content topics and channels.


Competitive Advantage

List 5 factors that are your main point of difference in the market paying special attending to the benefits they offer to your target audience. Where possible they should be unique and be reinforced with evidence. These Competitive Benefits can be in the form of:
Skill & Experience, Knowledge & Training, Convenience, Solutions and Treatments, Technology, Patient Care Metrics, and Team and Culture

Practice Marketing Strategies

It is important to define your practice's "new patient funnel". This involves broad statements about HOW you will achieve your practice objectives. They are commonly broken down to five strategies:

  • Capture Strategy - What are the main ways your practice attracts prospective patients? Website, SEO, Google Ads etc
  • Nurture Strategy - What are the main ways your practice nurtures your prospective patients? (educate patients about who you are, what are your advantages and benefits, …) eg Email, Content Marketing etc
  • Conversion Strategy - What are the main ways your practice converts enquiries into new patients? On their journey what is the next thing that wants to happen eg Email, Reputation Marketing, etc
  • Optimisation Strategy - What are the main ways you increase sales with current clients? eg Email, Content Marketing Events etc
  • Reactivation Strategy - What are the main ways you reactivate past clients? eg Email, Content Marketing etc

Marketing Tactics for Doctors

Below is a list of common marketing approaches used my medical practices and how they could contribute to your marketing strategies.

WEBSITE

Websites for Doctors Showcase
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES YES

ADV SEO

Advanced SEO for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES

GOOGLE ADS

Google Ads for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES

RE MARKETING

Remarketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

PHONE CALLS

Practice Outbound Phone Scripts
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES

CONTENT MARKETING

Content Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES YES

PROSPECT EMAILS

Email Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

DIRECT MAIL

Direct Mail for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES

PATIENT EMAILS

Email Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES

REPUTATION MARKETING

Reputation Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

LEAD MAGNETS

Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES

VIDEO MARKETING

Video Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES YES

LIVE WEB CHAT

Email Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES

GIFTING

Gifts with Acceptance
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

FACEBOOK MARKETING

Email Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES

REFERRAL MARKETING

Referral Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

PUBLIC SPEAKING

Public Speaking for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES

PUBLIC RELATIONS

Public Relations for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

ALLIANCE MARKETING

Alliance Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES

LINKEDIN MARKETING

LinkedIn Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES YES

EVENT MARKETING

Event Marketing for Doctors
Capture Nurture Conversion Optimisation Reactivation
YES YES YES

Every Practice Can Improve Their Marketing

Often taking a fresh look at your business can explain 'why' things are the way they are. We can quickly review the following areas with various analysis tools:


  • Audience, Competitor & Market Analysis
  • Offer, Proposition & Price Analysis
  • Marketing Mix Analysis


The result is often a more insightful understanding of what needs to be considered for the most appropriate strategic path.

Grow Your Practice

Using the Seven Keys to Practice Growth you can grow your practice by over 50% - Watch the short slide show, for a detailed explanation or

Book a Free Practice Marketing Audit

Because measurement drives success, each marketing campaign has its own ​​setup processes, level of automation, dynamics, costs and outcomes.

 Success should be defined in clear metrics including:


  • Setup & Running Costs
  • Tabulated Results - desired, current & increase (measured monthly)


Examples Results Tracking

Reviewing existing metrics and ongoing results is critical:

  • Prospective Metrics - visitors, visit duration, click-throughs, content posts,
  • Lead Metrics - form submits, bookings, email opens, forms completed
  • Sale Metrics - treatment agreed, the payment received, 
  • Referral Metrics - professionals, happy patients, reviews
  • Retention Metrics - returning patients,
Marketing Your Medical Practice

What is Your Current Marketing Mix?

At Quantum Digital we have initiated scores of these tactics targeted at generating new patients, referrers, existing patient returns or other outcomes with clear return on investment targets. Case Studies available on request.


To start it can be worth while reviewing your Medical Marketing Mix using the Checklist below:

26 Oct, 2023
Website speed isn't just about user experience; it's a critical factor that can significantly boost your online success. Remember, first impressions are lasting, and impatient patients will bounce off a slow-loading site. Plus, Google prioritizes faster sites because they provide better user experiences, aligning perfectly with their mission to deliver superior results. Don't let your website lag behind; invest in speed and skyrocket your SEO rankings!
Best Medical Website Design
By Mark Ryan 17 Oct, 2023
Discover how to improve your medical practice website design, optimize patient experience, and strategically propel your practice's growth with search engine optimization for doctor websites and landing pages on general medicine websites. Best Medical Website Design
13 Oct, 2023
Unlock the Power of Your Google Business Profile! Follow these expert tips to elevate your online presence and connect with more patients. Don't miss out on local search opportunities. Get your profile game on point!
Top Health Websites for Trusted Advice | Health Websites
By Mark Ryan 13 Oct, 2023
Top Health Websites for Trusted Advice | Health Websites - Imagine waking up one morning with a pounding headache - You search through various apps and browse social media, hoping to find information that can help.
SEO for Doctors, SEO for Medical Practice
29 Jun, 2023
Local SEO for Doctors, Medical Website SEO, Search Engine Optimisation
Girl using ChatBots for Medical Questions on a doctors website using Artificial Intelligence
By Mark Ryan 23 May, 2023
Why Create Your Practice ChatBot? In this blog post, we’ll discuss the basic steps in building a chatbot on any topic you choose. If chatGPT knew all your practice content, it could help streamline your workflows and improve your practice efficiency. While building your practice custom chatbot can seem daunting, we can make it easy with the right tools and knowledge.
By Mark Ryan 19 May, 2023
Use Artificial Intelligence to Enhance Patient Engagement - A personalised AI ChatBot will give your patients a higher level of service. ChatGPT, Artificial intelligence for doctors
By Mark Ryan 19 May, 2023
Why Add an AI Tool? Google receives more than a billion health-related questions daily, and AI bots will disrupt this traditional search traffic. By adding an AI ChatBot, you will help patients find the answers they see
Websites For Doctors, Medical Mobile Website
By Mark Ryan 17 May, 2023
By adding AMP functionality your website will load 30% faster on mobile devices. This improves both your visitor experience and your online visibility.
Share by: