Why Content Marketing
According to Google quality website content is still one of the key factors in determining high Google search rank.
Everything you write, upload, post, share and comment on is considered content. It can be text, images, videos, slideshow. Really anything that can be consumed or enjoyed by a webizen.
WHY CONTENT MARKETING
- 90% of the information that comes to the brain is visual - and images drive engagement
- 40% of website visitors believe visual design is a key driver for credibility
- Video attracts more attention than any other form of content
- Most smartphone users watch short videos once a day
- Reviews help increase conversion by 100%
- Every dollar spent on CM generates 300% more inquiry than any other form of marketing - Demand metric 2013
- 70% of people prefer to learn about a doctor by articles
- Content is valuable, reliable, scaleable and recurring
- 27,000,000 content pieces shared everyday - Nielsen
- 72% of marketing experts believe Content Marketing is more effective than push advertising, (magazine ads, radio, direct mail)
- 400 nillion people read blogs every month
- Content Marketing is the single most effective SEO tactic, blogs improve page indexing by >400% and enables 100% more page links
- Practices that blog enjoy far more inquiries
- People spend 50% of their time online reading content
Still unsure - OTHER THOUGHTS
That is talking to patients who are looking for your service but have not heard of you before.
This is where communicating your practice’s services and your professional credentials is needed. A challenge that needs to be handled ethically but effectively.
- Become a medical thought leader
- Build a clear and dominant online profile
- Our content mission is to help medical professionals be found more easily online
- Don't Get Left Behind
- Know First Be First, Benefit First
- Focus more time on what you would rather be doing
- Attract more of the right patients
Content Marketing Outsourcing
Outsourcing content marketing can work: One of the reasons that practices do not invest in content marketing is because they believe it will take away from their existing marketing efforts. Their employees need to spend time creating blog posts and promoting them.
Understandably, it’s tough to make this kind of commitment when most employees are already overworked. On top of that, most employees lack the experience to create effective posts that will get results. They stop too early and conclude that it’s not effective.
Effective Content Marketing requires a plan and objectives, a clear target audience, resources to execute a content strategy and the expertise to develop the content.
Being seen as a thought leader is the ultimate Content Marketing outcome. It drives traffic, conversion and margin. While it is rarely a specific objective for many Doctors it should be.
Positioning your services, and helping patients with authentic content that also speaks about your beliefs, processes, experiences and thoughts can be powerful accomplishments. Authenticity and quality always make a difference: