website Review  

improve your Medical website's Presence

 

Every website’s optimisation can be improved, sometimes materially. A website review will show exactly what needs to be improved to attract more targeted patients,

 

Your Current Metrics

  • Purpose - what does success look like
  • Google Analytics - primary message keywords
  • Website Presence - listings, social, ratings
  • Actual Traffic vs Target Outcomes
  • Bounce rate, page visits, linger duration
  • Assess your design and visitor’s usability

On Page Review

  • Website Design Review
  • Review site-wide SEO elements
  • Content structure and flow
  • Content including Images, Videos
  • Conditions vs Procedures
  • Decision Journey Support
  • What conversion marketing works

Off Page Review

  • Consider off-site or inbound links
  • Ensure local geographic optimisation
  • Social and Listing Platforms
  • Build credibility and reputation ranking
  • Content and Channel Distribution
  • What social content is driving traffic
  • Content Performance Review
  • Database Building
  • Build off-site credibility

Tech Review

  • Domain Registrars
  • Hosting - load time
  • Email - Google or POP
  • Content Management System
  • Google Setup

Website Review Report

  • Aligned to outcome or Purpose Review
  • Target Audience Engagement
  • Gap Analysis Report
  • Recommendations and Action Plan

Advanced Metrics

In an increasingly competitive environment a well managed website is sometimes not enough. What more can be done?

Enable more precise performance understanding, Map what marketing is working and Track what marketing is driving calls & bookings. Find out how you can benefit from deeper analysis..