On Site SEO

What is On Site Optimisation?

Quite simply this is the activity you can do on your website to make it more attractive to visitors and search engines.

Your website should be built consistent with good SEO practices. This focus on getting the basics correct is important, but SEO can be performed as remediation also. Below we outline the basic steps required to cove On Site SEO:

STAGE ONE IS ANALYSIS

The first stage of any SEO activity is research and analysis. This should involve the following:

 
  • Traffic and Local Analysis
  • Competition Analysis
  • Keyword Analysis (plus related instants)
  • Keyword Phrase Selection and Plan
  • Existing Website Performance
  • Purpose and Website Outcomes
  • Target Conditions and Procedures
  • Target Geographics
 

DESIGN

  • Visual Elements 
  • Engaging headlines and imagery
  • Apply colour, video and motion
  • Easy navigation
  • Uncluttered design

KeyWord Strategy

  • Target suitable keyword opportunities
  • Identify conversion vs popular
  • Geographic concatenation
  • Niche long tail versus general
  • Destination pages
  • Research versus decision phrases

DEVELOPMENT

  • Content easily crawled and indexed
  • Meta and Image Title tags refinement
  • Anchor and Alt tags for images and files
  • Include default robot.txt and html
  • Custom Error Pages (301, 404, 401 etc)
  • Keywords and links in Footer 

PRE-LIVE TESTS

  • Duplicate & Long Title Tags
  • Broken Page & Outbound Links,
  • Duplicate Meta Description
  • Crawl & HTML errors
  • HTTP readers & robot txt,
  • HTML and XML Sitemaps
  • Friendly and Short URL
  • Canonical Optimisation
  • No-Follow Pages
  • Bing and Yahoo Site Map Creation
  • Check Blocks - refer Tech Audit Tools

Structure

  • Title Optimisation with Keywords (H1, H2, H3, H4)
  • Meta Tags, Keywords and Descriptions
  • Structure content logically and chunk topic
  • Internal Page Linking,
  • Good text and H Tag ratios
  • Well written simple English text
  • Match page purpose to audience expectations
  • Engage audience by answering questions
  • Use simple descriptions
  • Embedded Keyword Mapping
  • Keyword Density in site content
  • First paragraph keyword rich
  • Video for every keyword search
  • Back-links and Hyperlink optimisation

Google

  • Webmaster Tool Setup
  • Mobile Setup
  • Web Analytics Setup & Reporting
  • Plus for Business, Places and Maps Setup
  • Apps and Email
  • XML Sitemap submission
  • Chrome Browser Tools - NoIndex and No follow, Canonical Link, Ayima Redirect Path

POST LIVE

  • Page load time (image size, CSS, HTML
  • Kincaid/LSI  KEII Analysis
  • Go ogle Crawl Rate
  • Content Topic Flow and Consistency
  • W3C Validation