Educational Videos Help Patients

Reading unfamiliar content online can be alienating.

Your website should become a source of information that is easy to understand.

We know “How To…” videos, or “Educational” videos are where your patients go to, to learn more. Why not add more of this content to your website or blog?

Better Patient Understanding

  • Videos increase people’s understanding of your service or a procedure by 74%

  • 40 percent of learners respond better to visual information than text alone

  • Visuals are processed 60,000 times faster in the brain than text

  • Visuals have been found to improve learning by up to 400%

Make Video Content Obvious

Doctors websites should showcase information that is easiest to consume first. This means videos, GIFs and imagery.

Improved understanding also leads to greater patient satisfaction.

Improved Patient Satisfaction

Because expectations can influence a patient’s satisfaction level.

Setting realistic expectations and helping with knowledge assimilation can lead to a more comfortable and happier outcome.

Use More Video Content

By adding videos to your website, blog and social channels you will help your patients, as well as help you, with more traffic, and improved Search Engine Optimisation (SEO).

Your Practice Online offers hundreds of 3D animations for 13 surgical specialties. All of these educational videos play on PC’s, Macs and mobile devices.

These medical animations help in the transfer of information and are supported with narration to help make difficult surgical procedures easy to understand. They avoid explicit or challenging imagery which can be difficult for some patients to watch.

Video Marketing

While video content creation can be expensive or time consuming, it is worth the effort over the long term.

By answering and helping your target patients questions, using video, you are improving your online profile, reputation and content depth, online.

Google wants what your patients want, and if this helps you that is also good.