ATTRACT, BE FOUND MORE EASILY BY PEOPLE YOU WANT TO TALK TO
Content and SEO are converging and using content to target your audience and align your business goals
Everyone understands that the first step in any successful web strategy is to attract new visitors to your site, engage them and convert. But actually putting it into practice can be hard. To make sure you're in-the-know on these tips, we have broken down some of the best ways you can generate traffic to your website in the post below.
DISCOVERY - CREATION - PROMOTION - MANAGEMENT
- Discovery - Digital Diagnosis Audit and Action Plan that gives insight driven decisions and outlines a tailored, integrated and leveraged communication strategy. Understand your needs and learn about who you are targeting
- Creation - Create content that addresses their needs. Develop special content projects that are engaging and help your patients. Content can include: Text & Image Posts, Gifs, Infographics, Emails, eBooks, How to Guides, Memes, Videos, Slideshows and more ...
- Promotion - schedule and publish your remarkable content (stories) to your blog, social media or other online channels where your target audiences spend their time online
- Management - measure what works and what does not, and create more of the stories your patients love. To affect a successful campaign you need a method and tools that enables your content calendar to be delivered in a timely manner.