Medical Website Design for a Sydney Eye Surgeon

Website Plan

Dr Alison Chiu has special interest in complex cataract surgery and is an expert in refractive vision correction. She practices and performs laser vision corrections in Sydney and Bondi Junction, NSW.

Dr Chiu’s patients are typically: older with age-related or degenerative eye disease, school-aged children, and geographically are from Sydney (East, Central, South.)

The purpose of the medical website design is to promote and be found for her targeted keywords, position the doctor as a credible and effective choice, and help convert website visitors to patients.

Website Design

The medical website design needs to stand out and help convert patients in a competitive area.

The website design needs to need to be contemporary and professional as well as being: patient focused, visually engaging, and address patients’ needs and questions.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.