Professional Web Site Design for Doctors

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Website Plan

Prof. Peter Vale is a Consultant Cardiovascular Physician and currently works at Mater Hospital and Clinic, Sydney. The doctor required a refashioning of his old logo, website design that's not too busy and in your face, along with content for patient information and effective SEO.

Website Design

Stage 1: Logo Design - Refashioned the doctor's old logo and used colours in line with the current Mater Hospital colours.

Stage 2: Website Design - Prof. Vale wanted a website that was simpler in terms of design, conveys good relationship between physician/staff and patients, a place where patients can learn more about cardiovascular disorders and services their clinic provide.

Website Content

The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis.

The content drafted by our content team was also enhanced by client contributions and the inclusion of explainer videos. This made the website content more unique and will improve the websites performance overtime.

While our experienced medical writers' content typically requires minimal inputs by the client we love it when our clients offer personalised inputs as well as adding more focused website content.

The well structured conditions and treatments as well as the equally important non-clinical content has proven to be very important also.

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Website Outcome

The client was happy with the end result.

The website incorporates responsive web site design and is optimised for desktop, tablet and mobile devices.

Website Support

For this website we are continuing to improve both user experience and function both on the website and over the many off site social channels we have established.

The website now ranks within top 3 search engine results pages (SERPS) for targeted keywords.