Medical Website Design for Ob-Gynae
Dr Oliver Brown is a dedicated specialist surgeon whose focus is in Obstetrics and Gynaecology. His private practice is located in NSW.
Dr Oliver Brown’s patients are all female and skewed younger, but many of the Gynaecological conditions that he treats are also for women over 55+ year olds. They are come from around Newcastle, Tamworth and North Coast of NSW.
The purpose if the healthcare website is to continue to build on the doctor's already well established practice and further position himself as a recognised leader for Obstetrics (75%) and Gynaecology in Newcastle (north of Sydney).
Old One-Page Website
The healthcare website redesign needs to be uncluttered, consistent, fresh, contemporary, professional, and friendly.
The website design needs to portray a contemporary and warm, but also a confident and professional feeling. The design needs to appeal particularly to young mothers and address their questions.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.