Medical Website Design for Obstetrics & Fertility Doctor

Website Plan

Dr Shane Higgins is one of Brisbane’s most experienced Obstetricians. Shane joined QFG over 15 years ago, integrating fertility treatment into his practice after specialising in reproductive endocrinology. Dr Higgins’ practice is principally focused on both fertility services and obstetrics.

Dr Higgins patients are female and have either been referred by a doctor or via word of mouth. Visitors who arrive at the medical website may be at any stage of the parenthood journey.

The healthcare website needs to support the patient's’ sense that Dr Higgins is the right choice professionally as well as showing a caring, professional, safe and local service solution.

Website Design

The medical website needs to be fully mobile responsive and give a fresh, contemporary, warm, clean and professional feel.

The healthcare website design is to help disseminate and share knowledge and ensure the translation of knowledge from research to clinical practice; and provide access to high-quality trials and registries.

Website Content

The medical website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.

The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.

Website Outcome

The client was happy with the end result.

The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.

Website Support

Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.

For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.