Website Redesign for Neurosurgeon
Dr Graeme Brazenor is a Melbourne born and educated neurosurgeon, awarded an Australian Churchill Fellowship which he spent as a neurosurgical fellow for a year at University Hospital, London, Ontario, Canada. Dr Brazenor has more than 35 years experience as an operating neurosurgeon and specialist spinal surgeon.
The purpose of the website redesign is to refocus his practice from surgical to consultative, but the redesign still needs to target all patients considering Spine Surgery.
Dr Brazenor patients are all ages but tend to be older and have either been referred by a doctor or via word of mouth. Visitors who arrive at the website may be at any stage of their back pain journey.
The website's key messages should be: Non Surgical Solutions Preferred - 90% of spine conditions don't require surgery; All options explored and explained; and many non-surgical treatments offer faster, cheaper, safer outcomes.
The website needs to be fully mobile responsive, fresh, contemporary, warm, clean, and professional. It should be uncluttered and consistent.
The website content creation followed the normal Clinical and Non Clinical development methodology that also acts as a full content gap analysis. The process requires minimal inputs by the client as all the custom content is created by our experienced medical writers.
The Client supplied some photos and person clinical insights. His old content was also reviewed for improved optimisation.
The client was happy with the end result.
The website incorporates responsive website design and is optimised for desktop, tablet and mobile devices.
Medical websites are never complete, as part of unlimited support package we critique, encourage and suggest regular changes.
For this website we are continuing to improve both user experience and function both on the website. We ensure that SEO standing is maintained if not improved from the old website design.