Feed the Birds

While Google's focus on Mobile Search has been an evolving theme, recent announcements and reported "Googlebot" activity has suggest that the next Google algorithm update (named  Pigeon) will have immediate effect. IMPORTANT ELEMENTS GOOGLE LOOKS AT INCLUDE:  Googlebot must be allowed to crawl CSS & JavaScript to pass the "mobile-friendly" test  Mobile friendliness is determined at the page level – not sitewide Google is currently working on a dedicated mobile index. Once you make the changes, log into Google Webmaster Tools and select your website profile (or add a profile for your site if you haven’t already).

Once you do that, click “Crawl” in the sidebar, then click on “Fetch as Google.” Your URL should already be there, but you can also enter subdirectories. But before you click “fetch and render,” select the drop-down menu that says “Desktop,” and select the relevant mobile option (if you are unsure, you can select all of them—one by one).

MOBILE SEARCH

Staying on top of mobile search trends needs to be a priority item. Mobile designs may not be fully compatible with future mobile browsers or devices. Responsive websites, on the other hand, will most likely be able to work with newer browsers and devices, so they’re more of a one-time investment. If however you have a website older than 2-3 years or has a basic mobile cover this will be less suitable for Google moving forward.

SO WHICH IS BETTER?

So which type of website is best for you? If you’re still uncertain, here are the highlights of both types of sites:

MOBILE WEBSITES

Pros of Mobile Sites:  Can be customized for mobile users, Should be the most mobile-friendly version of a site, Easier and cheaper to design Cons of Mobile Sites: Recurring maintenance Higher costs for updating the content of multiple websites, May need to be reworked to meet future browsers

RESPONSIVE WEBSITES

Pros of Responsive Web Design: Highly flexible – one responsive website works on all devices, so only one site has to be created and maintained This is Google’s recommended configuration Can be a better return on investment since most responsive sites won’t need much future maintenance to comply with new browsers. Cons of Responsive Web Design: More expensive upfront cost, Doesn’t convert as well

SUMMARY

For surgeons looking professional and uptodate is critical. Your website should not be allowed to atrophy. It should be un-cluttered, user-friendly, helpful, and relevant. Good content that engages your patients will have the opportunity to rank in Google organic search, regardless of the website type.