5 Things the Best Medical Websites Have in Common
Not all doctors websites are created equal. What makes a website truly “great” often comes down to personal preference.
Some people appreciate a unique design, others prefer more traditional approach. Some like a lot of content, others are more “get-to-the-point.” Whatever your preference, here are 5 things that are key to having a successful healthcare website:
Showcase Your Work
Whether it is a compelling case study, before and after photos, or your approach to your patients’ care - visitors to your website should have easy access to information that will answer questions, help them understand and convey your expertise.
If you start doing this you begin to build trust.
Any doctor can “claim” to be the best achieve great results, but actual stories and the photos to show and prove it
Your visitors’ confidence will automatically rise.
What’s Next - Call?
By making your visitors’ next step easy you are lowing barriers. Your contact details and links should be clear and on every page.
While it seems simple, you’d be amazed at how many websites bury direct access to phone numbers, addresses, booking or email access.
Many doctors have multiple rooms and treatment locations surgeons and in an ideal world, you patient will retain location details and printed material with these details at their fingertips.
Click to Call telephone numbers and clickable addresses from your mobile are essential for quick easy access.
If not in your page header it must be also in your footer.
If you give people too many options, they may not know where to even find what they’re looking for. Make sure your navigation is simplified and designed with the user in mind.
Categorise your pages and organize them in a way that you think makes the most sense for someone arriving on your website.
Across the thousands of website metric, we see over half of your website traffic coming from the mobile device.
Google will rank mobile websites favourably when someone conducts a search from a mobile device. So, you deliver a better experience to visitors and get better visibility among potential patients – a win-win for everyone.
There are still hundreds of older doctor’s websites which do not comply. Great websites have quick load times, thumb-friendly buttons, and optimal viewing experiences. Having a responsive and/or mobile-friendly medical website design is a must in today’s day.
No doubt, you’ve heard of practice websites that have come under scrutiny for failures including non-compliance with TGA Regulations, Medical Board Guidelines, Privacy Act and Security Requirements.
To mitigate your risk, and ensure both current and prospective patients have the best website experience possible, make sure your website is compliant.