NURTURE PROGRAMS FOR DOCTORS

Email Marketing, Reputation Marketing, Patient Care Programs, Database Management, Referral Marketing

5 Reasons Doctors Don’t Need Automation

Maybe it’s our penchant for mid-afternoon coffee or the hilarious monologues we can’t seem to get enough of, but we’ve recently been watching our fair share of late-night television.

This got us thinking about why doctors might not want an effective automated patient care system.

Listed below are the top five reasons doctors aren’t interested in automating patient communications:

REASON #5 – THE BEST USE OF MY STAFF’S TIME IS CALLING PATIENTS

For medical practices that don’t use automated patient communications, the task of reaching out to patients for general follow ups or additional services can become part of the front desk team’s never-ending to-do list.

Every moment your team spends making phone call reminders is time that could be spent focused on other priorities like admin or attending to patients.

On average, automation save many hours or even days each month – what could your team do with that time?

REASON #4 – LOST REVENUE IS MY “THING”

An effective automated care system helps medical practices keep more revenue or increase your revenue. The right system can help remind patients of follow up, encourage reviews, promote additional services or reactivate dormant patients with targeted outreach campaigns.

The result translates to more revenue for your practice by increases in your patient frequency, service mix or referrals.  But, if lost revenue is your “thing” we won’t judge.

REASON # 3 – AN EMPTY WAITING ROOM MAKES ME HAPPY

Last-minute cancellations can wreak havoc on the busiest of schedules. One minute you can be booked solid and hoping to fit in a 15-minute lunch, and the next your catching up on reading.

While cancellations are par for the course, an automated recall system can greatly reduce the impact to your practice. Recall systems with a text feature allow your team to quickly notify ASAP list patients of unexpected openings, which helps to fill last-minute holes in the schedule.

REASON # 2 – UNDERSTANDING MY PATIENTS ISN’T A PRIORITY

In a recent Hanover Research study, 80% of patients said they preferred text or email reminders over calls.

Contacting patients via their preferred communication method is an effortless way to accommodate their needs. It also reinforces your practice’s high-tech image, and allows for personalisation. Effective systems reduces no-shows and can increase returning patients.

Communicate with your patients’ via their preferred communication method (i.e. text, email, phone, or postcard).

REASON #1 – WE’RE OK WITH PATIENTS SLIPPING THROUGH THE CRACKS

Whether it’s an automated recall system with limited outreach methods, or a distracted front desk staff, chances are you’re not reaching 100% of your patients.

If you’re comfortable rolling the dice on which patients receive regular communications and which don’t, then feel free to skip ahead.

On the other hand, if you understand the importance of consistent patient nurturing in keeping your practice top-of-mind and strengthening patient relationships, ensure your care system checks all the boxes.

This means email and text options, as well as automated phone calls for patients without a mobile number or email address on file.

Don’t forget postcard options for those patients who prefer a hard copy reminder (direct mail is also a great way to send birthday and holiday greetings).

SUMMARY

The only practices that actually need an automated nurture or care systems are those that want to increase team productivity, revenue generation and/ or patient satisfaction.

Still not sure if your practice needs a new care system? Call us 1300 880 230 or Book a Time to discuss specifics and systems or how to determine if an automated recare system is right for your practice.