Top Local Medical Directories
Local Lists Can Deliver 60% of Your Visitors
Deliver Local Traffic
Being found locally for keywords related to your practice, needs to be done differently to your general search engine optimisation.
While it is not possible for all doctors to rank in the top 10 of search results, often your local listings will help you achieve this.
It Helps Build Traffic
Creating as many citations as possible is best practice, and when every channel is fully populated, the combined exposure delivers more traffic, improved patient engagement and helps build organic search popularity for your practice.
Below are 30 Channels to consider:
Social channels used for content:
Facebook Page (not a personal profile)
LinkedIn Profile and/or LinkedIn Company Pages
Google+ (page for Practice)
Twitter - if content is likely to be posted
Graphic channels or event promotion like:
Additional channels that probably list you but need review or improvement:
Yellow & White Pages
Startlocal & TrueLocal
These are important as they boost your visibility but also boost your online credibility::
What Clinic, Womo
Your Hospital & College Listings
Your Membership & Association Listings
DMOZ, What Clinic, Cylex
Delicious, Reverse Australia, Local etc
Social & Listing Channels
As part of your optimisation strategy we review and/or setup a number of off-site channels. The benefits of establishing or claiming these extra channels are:
Ensure consistent and accurate information is reflected across the web
Increased exposure or ‘shelf space’ on search engine results pages (SERPS)
Build brand credibility using content distribution via appropriate channels
Showcase expertise with visual content (images, graphics, video and presentations)
Ignoring these channels can be a mistake.
While you may not be in favour of all these online channels, stats show they can drive more local traffic for patients seeking better understanding of the treatment options.