If you have not started on this journey already Getting Control of EVERYTHING GOOGLE is important. YPO will setup your Google identity. This will act as your online Google platform. Below outlines what is being arranged.
YPO Sets Up Your Google ...
Google Account - with Gmail for management
Google My Business
Maps - verified (shared with My Business)
Google+ Page - setup
YouTube - setup
Analytics - track your website performance
Business listing, with hours, photos keywords, reviews, business details, etc
Google Webmaster Tools
Additional Google products you may also be interested in:
Google Analytics - advanced
Google Adwords - including keyword tool
Google On Site Search
Additional recommended search engine submission include: Bing, Yahoo