Medical Website Engagement
Your Patient Engagement
Asking and answering patients question is key to a good medical website. An effective method is the use of Engagement Devices on your website
An engagement device is a tool designed to address common questions that maybe in the way of a patient taking the next step.
This patient engagement device is designed to help you to help patients understand whether your are the right person to talk with and solve their problem .
What We Need
Typically there are four components:
- numeric weighting or algorithm
- result and recommendation
The engagement device questions should be simple, unambiguous and brief. They are best if they are logical and sequential.
An approach to consider is to imagine you are talking to a friend socially and you have five questions to ask in order to help them on their decision journey.
The simple questions should be
- Able to be answered by a patient,
- Locate or qualify the pain, and
- Not be too technical.
They should be designed so that a friend (or prospective patient) is directed to their next logical step.
Questions can include symptoms or even metrics (eg: how much do you weigh). By directing them with appropriate questions they can arrive at a consultation better prepared.
The questions should not be consider a diagnostic tool but more designed to empower your visitor to take the next appropriate step.
Some example topic questions could involve: your age, how often, how much, where, pain, movement, duration, location, weighting etc
The answers should cover the full range possible answers. Some examples are:
- age - numerical slider 18 - 85 (dependant on your target patients range
- duration - constant, every morning, daily, weekly, monthly etc
- calculator - such as a BMI
- predictors - 3 questions
The range inputs can be a slider, data input, pencil, yes/no, true/false, often/rarely/never
The weighting is the numeric backbone of the algorithm or formula that we must follow. This can be:
Yes or No Questions - Scaled answer carry a different weight:
1 yes's is Green light,
2-3 yes's is Orange light,
4-5 yes's is a Red light and a Call to Take Action
Slider Questions - with each question having a sliding bar. The weighting would be calculated by the sum or aggregate of any 6 answers matching a set of scoring bands.
Less than 30 points - OK - Green light
Between 31 - 55 point - See Your GP - Orange light
> 56 - Call an Ambulance - Red light
The Trick Question - where you ask four questions - with only one real answer being the driver to the NEXT STEP
The weighting feeds a basic algorithm. The device is not a clinical diagnosis but seeks to engage your visitor, have them think more about their condition and next step.
This should amount to a confirmation of status, next step, call to action. Others use these tools to ask ‘what if’ questions. What would be the result if I lost 20kg etc
The result should evoke a next step on the results page, some actions are:
- Call and Book
- Chat Online
- Download or Complete a Form
- Submit Details
- Print a Document
Commonly, clients use these engagement tools to achieve the following outcomes:
- quantify if they are in a target band,
- advise on possible outcome weighting,
- define their course of action or choices,
- enumerate their status and define next step,
- call their target visitors to action.