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If you have one or more retail stores and you don't use email to increase store traffic, you may be missing a huge opportunity. According to the USC Annenberg's "Surveying the Digital Future: Year Four," 75 percent of Internet purchasers say they shop online, then buy in retail stores. Think about that!
Email marketing will help you:
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Build ongoing online communications
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Cleanse your databases
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Grow your databases and acquire new contacts
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Help with your call to actions and business growth
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Integrate digital communication in your marketing mix
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Understand your market and customers
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Provide you business intelligence with reports and statistical data at any time
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Generate revenue by leveraging existing and unused client databases
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Create opportunities for joint promotional campaigns to assist you to grow your databases with key strategic partners
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