Great Emails Don't Sell They Help
Emails are a leveraged and low cost approach to communicating with your target audience. It is excellent to help patients of their journey or communicating with referrers who want quick insights.
Email Marketing can be a key component in several strategies including lead conversion, patient education, referral and reputation programs and outreach strategies to past patients.
Who Can you Send Emails To?
When people show interest, whether online, over the phone collect email.
Rarely patients fully understand all the benefits of dealing with you. By using helpful pre engagement emails that answer questions and address concerns you greatly enhance the engagement ratio.
Where the decision journey is not urgent and discretionary, often several touch-points can help your patients understand more
Telephone communications are useful but are not easily leveraged. For ongoing communications emails can be very effective.
Whether your emails are used for patient information, post consultation reinforcement, process automation or for integrating your patient care plan, emails are an effective form of communication
Doctors under use this highly effective medium and patients miss out.
Whether the referrers are regular or occasional, sending useful emails that include information that is engaging, quick, informative and helps them do their job better is often appreciated .
Like everyone nowadays brevity is essential. Effective graphics, headline and subheads are essential. If it can't be understood in 15 seconds it is likely to be consumed.
Great email will reinforce your positioning as a thought leader.