Advanced SEO For Doctors

There are many Advanced SEO strategies that can improve your online visibility. Improved online visibility means more traffic, more enquiry and more patients.

About
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Benefits
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Process
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Fees
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Advanced SEO Fees

Fees for Advanced SEO are dependant on the strategies employed and the frequency of any activity. Some starter approaches are here.

Service	Duration	Monthly Fee (incl GST)
SEO Audit	SEO Audit Link	Free
Advanced SEO Package	6 months	$176
Local SEO Package	3 months	$330
SEO Strategy Dev	POA	POA

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About All Our Advanced SEO Services

Medical SEO or Medical “Search Engine Optimisation” is a term used to describe how much your website appears in relevant search engine results. Advanced SEO should build on and improve your website's existing SEO framework.

Every website can benefit for Advance SEO and every website can be improved every day and still not be perfect. Some actions can be on-site and technical, other activities can involved off-site creative actions. All should be designed to improve your websites attractiveness to your target audience. Improved online visibility means more traffic, more enquiry and more patients.

Strategies for Advanced SEO and looking your best online can vary in scale and scope. Below are some

Advanced SEO Approaches

Faster AMP Mobile

Add full AMP compliance for mobile speed & SEO
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Adv'd SEO Package

Address advanced SEO issues
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Local SEO Package

We create a full Local SEO program
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Get 5-Star Reviews

Setup review generation process
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Social Media Setup

Create & Optimise your off-site channels

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Video Marketing

Create Short Explainer Videos for Patients
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Content Marketing

Create compelling social & email content
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Adv Backlinks

Improve SEO rank with authority backlinks
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Advanced Content

Create & Distribute Engaging Content Online
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Technical SEO

Improve many technical on-site issues & elements
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Medical SEO Benefits

For many practices this can be extremely important. If a patient is looking for your service area but don't know you by name, they will not find you. Page three of Google is like the dark side of the moon. Very few people see it.

SEO is driven by search engine algorithms. These algorithms are closely guarded secrets and change daily. One thing we do know is that search engines are designed to answer questions. At their heart, each search are really big "question and answer" machines.

If your website and content are designed to efficiently engage and answer with authoritatively the questions your target patients want answered, your SEO initiatives will improve your website's SEO rank.

Medical SEO Plan Process

Our website content method requires clients feedback or review within 14 days.

SEO Audit

Define approach
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SEO Plan

to match outcomes
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Execute

Execute Strategies
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Report

Monthly reporting
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GET A FREE SITE AUDIT

Technical SEO

Some Adv SEO Task Details	Continually Address Your Websites Changing Needs
Review and Verification of ALL Standard SEO Tasks & Changes	Track competitors
Keyword Analysis - semantic & intent keywords for content analyzed	Improved Keyword Tragetting
Competitor Analysis - website tracking & management	Measure and Build Off-Site Credibility and links
Resolve Std SEO Issues - URL Canonicals, Metas, H1’s, Dupes	On-page SEO Corrections
Google My Business (Google Maps) - setup & optimisation	On-page SEO Enhancements
Google My Business - location verification process & take live	Identify appropriate Keyword Phrases to help you attract more traffic,
Google Local Schema - review & resubmit	Adjust site Structure, Content, Tags and Meta information
Google Crawl Analysis - site bot crawls and review	Visitor Traffic - Heatmap
Advanced SEO Monitor & Review - page & keyword changes	Google Optimise - Implement A/B Testing
Advanced SEO Reporting - incl page & domain authority changes	Google Optimise - Implement A/B Testing
Google Page Speed Analysis (Lighthouse) HERE	Visitor Traffic - Heatmap
Google AMP Test - HERE & HERE - Tutorial	Bing Webmaster Tools - Preparation & Submission
Google AMP Framework for Select Pages - optimise & submit	Advanced Geographics - Limit unwanted and bot traffic
Sitewide Technical SEO - page by page (SEM Rush)	Yahoo Search Engine Submission
Website Images - analyzed, optimised by size, labels and Alt tags	SEO Outreach - Build Backlinks by targeted Webmaster Submissions
Technical SEO - keyword vs traffic position tracking & management SEMRush	Social Channels - optimised & linked (not posting)
Technical SEO - site linking reviews, and advice	Website - Ensure Anchor links are functional and optimised
Technical SEO - bad link reviews and toxic link disavows	Inbound Links - Target 1st Page SERP Listings for optimisation
Inbound Links - Extend Directory Listings to 40+

Your Target Keywords

Your keywords are like bridges, they drive searchers to your website. In order for searchers to cross the bridges and visit your site, they have to be interested in the content behind the search listing.

Your website's goal is to understand your target audience's questions and problems and match these with answers.

Research vs Intentional Keywords

It is important to differentiate the merits in high traffic "Research Keywords" terms, vs high value targeted keywords that may have lower volume but are more closely linked to a new patient picking the phone and booking an initial consultation.

Keyword Research vs Intention	Traffic	Relevance	Intention
Knee Pain	High	Low	Low
Knee Pain Melbourne	High	Low	Medium
Knee Pain Doctor Melbourne	Medium	Medium	Medium
Knee Arthritis surgeon Sydney	Medium	High	Medium
Best Knee Surgeon Perth	Small	High	High

SEO Performance Metrics?

Every month you receive your traffic analytics. These website traffic numbers are sourced from both Google and the visitors behaviours while visiting your website.

The Monthly Report include far more additional detail than a basic Google Analytics report is a reasonable measure of your website's performance.

The metrics can show a websites SEO efficacy over time by enumerating New Visitors per month, Geographic spread, linger-time, time of visit, etc

Referred Traffic

Your monthly report can also offer insights about your brand perception and reach. So, as part of your patients decision journey, patients often scrutinise other off-site assets, these include: Directory Listings, Social Channels, External Channels, Review Sites, Video Channels and more

Key SEO Questions

Your starting point should be these two questions:

Who are your target patients, and

What do you want them to see?

While there are other important questions, these two questions the most important as they help define your initial online objectives.

Ensuring your practice online looks its best, starts with analysis and planning.

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Recent Posts on Advanced Search Topics

SEO by Faster Websites

26 Oct, 2023

Website speed isn't just about user experience; it's a critical factor that can significantly boost your online success. Remember, first impressions are lasting, and impatient patients will bounce off a slow-loading site. Plus, Google prioritizes faster sites because they provide better user experiences, aligning perfectly with their mission to deliver superior results. Don't let your website lag behind; invest in speed and skyrocket your SEO rankings!